100% NL

Not to be confused with RadioNL.
100% NL
City of license Naarden
Broadcast area Netherlands
Slogan De muziek van Nederland (The music of Netherlands)
De muziek die jij wilt horen (The music you want to hear)
Frequency FM, Cable and Internet
DAB+ VHF channel 11C (220,352 MHz)
First air date July 8, 2006
Format Dutch music (Adult Contemporary)
Webcast Webstream
Playlist
Website www.100p.nl

100% NL (English: 100 percent NL, pronounced "100 percent NL") is a Dutch commercial radio station since 8 July 2006 nationwide on FM broadcasts. 100% NL revolves primarily Dutch products. This is mandatory 70% in the Dutch and the rest in other languages.

Music

In the first three years of the program profiled itself as a pop-, rock- and urban station aimed at young people. Due to lack of success the transmitter threw mid 2008 the helm and they start focusing on nederpop and "soft" music. Here many presenters were dismissed. First, the transmitter would go themselves as "women-friendly" programs, among others Daphne Deckers, Myrna Goossen, Tanja Jess and Elsemiek Hillen.

100% NL listener hears mostly hits Nederpop-/Dutch artists like Jan Smit, Nick & Simon, 3JS, Ilse Delange, Doe Maar, Bløf, Acda en De Munnik, Paul de Leeuw, Marco Borsato, Gerard Joling, René Froger, Anouk, Clouseau, Racoon, Guus Meeuwis and Volumia! but also hits of foreign artists such as Robbie Williams, Phil Collins and UB40 where no Dutch were involved in the production. In this regard, the station name is misleading.

Legal battle

The emergence of 100% NL characterized by numerous lawsuits. In 2003, the Dutch radio frequencies were re-distributed based on zero base, a redistribution of the AM- and FM frequencies with the aim to offer more commercial radio stations access to the Dutch ether. This distribution is a comparative test with auction element.

European companies could apply for these frequencies and had to submit a business plan for the desired frequency. A number of national frequency packages (lots) were made available by the government without any conditions, called "plots". The "special stipulations plots" are packages which have conditions were set. For this special stipulations except plots had a business plan also be handed a program plan.

The plans submitted were compared by an independent committee (comparative test). If a package no special stipulations of the applications are head and shoulders above the rest would stabbing, the applicant for the financial bid would be the deciding factor (the auction element).

One of these plots was designated by the government for music of Dutch and European soil, the so-called plot A9. RTL Netherlands offered 35% Dutch language productions, while Media Sales 70% boosted in that category. The review committee found that this difference "not significant "was, after the financial bid of 23 million euros of RTL against the 8,000 euros of the Finnish Media Sales was decisive and RTL FM came on the air.

Media Sales, led by (then) ANP newsreader Herbert Fisher, then went to court. After two years of proceedings on the merits of the court ruled The Hague Finnish Media Sales in the same. Eventually 100% NL on July 8, 2006 beginning with the first broadcast.

In 2009 100% NL was nominated for a Marconi Award.

First broadcast

On the night of 7 to 8 July 2006, the start of the program began with a broadcast from the boiler house at the Westergasfabriek Terrain in Amsterdam. DJs Eline la Croix and Casper Meijer presented the live show with urban artists like K-Liber 4 Life, The Opposites and Ninthe. The first release on the new channel was "The Right Side of Won" What Fun! and was shot after a speech by 100% NL spokesman Herbert Visser.

100% NL Awards

Since 2009, the 100% NL Awards are presented. All winners in a row:

Artist of the Year

Hit of the Year

Album of the year

Newcomer of the Year

Oeuvre Award

Ultimate Dutchman

References

    External links