1: Nenokkadine (soundtrack)

1: Nenokkadine

Official Soundtrack Album Disc Cover
Soundtrack album of 1: Nenokkadine by Devi Sri Prasad
Released 19 December 2013,
Shilpakala Vedika,
Hyderabad.
Recorded 2013
Genre Feature film soundtrack
Length 23:50
Language Telugu
Label Lahari Music
Producer Devi Sri Prasad
Devi Sri Prasad chronology

Bhai
(2013)		 1: Nenokkadine
(2013)		 Veeram
(2013)

1: Nenokkadine is the feature film soundtrack of the 2014 psychological thriller film of the same name starring Mahesh Babu and Kriti Sanon. Directed by Sukumar, the film's music and background score was composed by Devi Sri Prasad marking his fifth consecutive collaboration after 100% Love in 2011 and his first collaboration with Mahesh Babu for the first time.[1] The Official Soundtrack Album consists of 5 songs composed by Devi Sri Prasad and Chandrabose penning the lyrics. Prem Rakshith worked as the Choreographer for all the songs.[2] Being recorded in 2012, the film's Soundtrack Album was launched on December 19, 2013 in a grand promotional event at Shilpakala Vedika in Hyderabad on Lahari Music label.[3] The audio launch of the film was also screened in selected theaters across the state for the first time.[4] The audio received positive response from both critics and audience alike.[5] Music Rights of the film were acquired by Lahari Music for a decent sum of INR1 crore (US$160,000).[6]

Release

Pre release promotion

The audio launch date and venue were confirmed by 14 Reels by releasing an audio poster mentioning the date as 19 December 2013 and venue as Shilpakala Vedika, Hyderabad.[7] Famous Bangalore-based audio company Lahari Music bought the audio rights of the film.[8] The audio rights were acquired by them for an amount of INR 8 million, contrary to the tradition of Aditya Music acquiring Mahesh's previous films' audio rights which was a record price for a Telugu soundtrack.[9] The South India's No.1 film promotion agency, Shreyas Media organized the audio launch event which was their 190th event.[10] The promo songs and the Track list of the film were released on 17 and 18 December 2013 respectively. However then, they did not contain the details of the Singers, Lyricists as well as the complete Duration.[11][12]

Promotional events

The audio of 1: Nenokkadine was released at a grand event held on December 19, 2013 in Shilpakala Vedika, Hyderabad. The event saw the presence of the film's cast and crew including Mahesh Babu, Kriti Sanon, director Sukumar and music composer Devi Sri Prasad among others. Veteran actor Krishna, Sudheer Babu, Mahesh's wife and his son Gautham Krishna, who made his debut as a child artiste in this film were also present at the occasion.[3] The Audio launch was screened live in a few selected theaters across the state for the first time ever in Telugu cinema.[13] Barring few mistakes, the Audio launch event was a grand success and almost 14500 people watched the Audio launch in Theaters, 2000 people attended Shilpakala Vedika and Millions of people watched in Television.[14]

Track list

Song Title Singers Lyricist Duration Description
"Who R U?" Devi Sri Prasad Chandrabose 4:22 Shot on Mahesh Babu as a Rock star performing stage concert at Hyderebad
"Aww Tuzo Mogh Korta" Neha Bhasin 4:05 Shot on Mahesh Babu and Kriti Sanon in Goa during the Goa Carnival
"O Sayonara Sayonara" Sooraj Santhosh, M. M. Manasi 4:14 Shot on Mahesh Babu and Kriti Sanon in Montage Style. Hero is trying to save the Heroine from Unknown threat
"You're My Love" Piyush Kapoor, Devi Sri Prasad 4:05 Shot on Mahesh Babu and Kriti Sanon
"London Babu" Priya Himesh 3:52 Item number shot on Mahesh Babu and Sophie Choudry

Reception

Critical

Way2movies gave a review stating "1 Nenokkadine will be one of the best albums for Mahesh Babu while it may not be the best of DSP-Sukumar combo. DSP composes two instant chartbusters with "Who Are You" and "You're My Love". "London Babu" will be appealed by masses while "Aww Tuzo" has refreshing tune. All in All, 1 Nenokkadine sure reaches the expectations of the fans" and rated the album on an average of 3.7/5 with "Who R U ?" getting a rating of 4.25/5 and "You're My Love" getting a rating of 4/5.[15] TeluguOne gave a review stating "All Songs are good, The Best song is "Who R U". This song takes the cake with foot tapping music and an energetic performance from Mahesh. But Devi Sri Prasad not reached the expectations of Mahesh Fans."[16] IndiaGlitz gave a review stating "Released amid huge expectations, the audio of 1-Nenokkadine doesn't disappoint. An album with intense as well as playful songs, it is a true Sukumar-DSP product, complete with meaningful lyrics. Special kudos to Chandrabose for giving us some of the memorable lines. The choice of an eclectic range of singers has helped DSP lend a special feel to his album" and termed it as a "Not 1-of-its-kind album".[17]

Commercial

The audio received a positive response with skyrocketed sales and heavy downloads of the song "Who R U ?" as caller tunes which was confirmed by Srinivasa Rao of Lahari Music, thus breaking the records of the Audio Albums sales of Mahesh's previous films.[5] Mahesh's fans and other music lovers also expressed their pleasure and satisfaction regarding the songs in their Twitter and Facebook accounts with some of them opining as the best album of 2013.[18]

References

  1. ↑ "Devi Sri Prasad Tunes for Mahesh babu". Super Good Movies. Retrieved 17 March 2012.
  2. ↑ "Mahesh Babu impressed with Prem Rakshit". The Times of India. 13 February 2013. Retrieved 10 February 2014.
  3. ↑ 3.0 3.1 Sangeetha Seshagiri (20 December 2013). "Mahesh Babu's '1 Nenokkadine' Audio Launched; Trailer Release on 25 December". International Business Times. Retrieved 10 February 2014.
  4. ↑ "Unique promotion planned for Mahesh Babu’s ’1′ audio". 123telugu.com. 4 December 2013. Retrieved 10 February 2014.
  5. ↑ 5.0 5.1 "1-Nenokkadine’s audio gets terrific response". 123telugu.com. 22 December 2013. Retrieved 10 February 2014.
  6. ↑ "Mahesh Babu's 1: Nenokkadine Audio Rights Fetch Record Price". Oneindia Entertainment. December 12, 2013. Retrieved 10 February 2014.
  7. ↑ "1 - Nenokkadine Audio Poster". 123telugu.com. 2 December 2013. Retrieved 10 February 2014.
  8. ↑ "Lahari Music buys audio rights of Mahesh Babu’s ’1′". 123telugu.com. 5 December 2013. Retrieved 10 February 2014.
  9. ↑ "DSP Brings Rs 80 Lakh For Mahesh Babu". greatandhra.com. 5 December 2013. Retrieved 10 February 2014.
  10. ↑ "1 Audio Launch By Shreyasmedia". idlebrain.com. 5 December 2013. Retrieved 10 February 2014.
  11. ↑ "One Nenokkaidne Promo Songs are out". apherald.com. 17 December 2013. Retrieved 10 February 2014.
  12. ↑ "Mahesh Babu Movie 1 Nenokkadine Songs track list". supergoodmovies.com. 18 December 2013. Retrieved 10 February 2014.
  13. ↑ "Unique music launch for 1 (Nenokkadine)". idlebrain.com. 4 December 2013. Retrieved 10 February 2014.
  14. ↑ "14,500 People Saw 1: Nenokkadine Audio Launch Live In Theatres: Anil". Oneindia Entertainment. 21 December 2013. Retrieved 10 February 2014.
  15. ↑ "1 Nenokkadine Music Review". way2movies.com. 20 December 2013. Retrieved 10 February 2014.
  16. ↑ "1 Nenokkadine Audio Songs Review". teluguone.com. 20 December 2013. Retrieved 10 February 2014.
  17. ↑ "1 (Nenokkadine) - Not 1-of-its-kind album". indiaglitz.com. 23 December 2013. Retrieved 10 February 2014.
  18. ↑ "1: Nenokkadine Music - Fans' Review". Oneindia Entertainment. 20 December 2013. Retrieved 10 February 2014.