Ziegenbock

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Ziegenbock (Ziegen Bock) is an amber ale brewed by Anheuser-Busch. It is billed as "for Texans by Texans."

Ziegenbock is an imitation craft brew marketed under Anheuser-Busch's ICS (Import - Craft - Specialty) brand, positioned as a Texan beer to compete with Shiner Bock.[citation needed] Ziegenbock is brewed at Anheuser-Busch's Houston brewery and is very similar to Michelob Amber Bock, but it is sold exclusively in the Texas market.[citation needed] Like Shiner Bock and Amber Bock, it does not conform to the BJCP style guidelines for a Bock, either in terms of flavor profile or potency. A Traditional Bock typically has an ABV range of 6.3 - 7.2%, where Ziegenbock is 4% (Shiner Bock is 4.4%; Amber Bock slightly truer in this respect at 5.2%.)[citation needed] Also lacking is the complex richness of Munich and Vienna malts.[citation needed] Shiner Bock comes somewhat closer to the flavor profile of a Bock.[citation needed]

Ziegfest

Ziegfest is an annual music festival sponsored by Ziegenbock and its parent company, Anheuser-Busch. Ziegfest typically features "red-dirt" musicians. There are typically several venues with the events scheduled around a month apart.

Concept and Development

Ziegenbock was developed in the 1990s after a team of Southern Methodist University students identified that "Specialty" beers were becoming more of a plausible purchase rather than the mainstream flavors produced. A part of the team, Clarke Russell, conducted focus groups amongst brew house patrons as well as students at multiple universities to determine the demand of a Specialty beer such as Ziegenbock. The intent was not only to design a beer capable of supplying beer aficionados, but people interested in the flavor of specialty beers rather than mainstream breweries. As a result Ziegenbock was developed as the definitive specialty beer to compete with specialty beers such as Shiner Bock, Samual Adams, Sweetwater as well as other more regional ales presented across ths U.S.

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