Zero Skateboards

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Zero Skateboards is a skateboard company located in Carlsbad, California, United States (US). The brand is distributed by Black Box Distribution and its decks are manufactured in Tijuana, Mexico by Edieth and Osuna—professional skateboarder and entrepreneur Jamie Thomas owns Zero, Black Box, and Edieth and Osuna. Zero team rider Chris Cole is also a shareholder of the company.[1][2]

History

The Zero brand was originally a clothing company, formed in 1996, and subsequently evolved into a skateboard company, with Thomas leaving Toy Machine to become Zero's first professional team rider.[citation needed]

The company has released seven videos,[3] with the premiere of the latest release, Cold War, occurring on November 8, 2013. The premiere was held at the La Paloma theater in Encinitas, California, US and Thomas invited every Zero rider, former and current, onto the stage prior to the showing of the 40-minute video.[4]

Awards

From 2004 to 2006, Zero won three consecutive Thrasher Magazine King of the Road competitions,[5] beating other teams such as Girl Skateboards, Toy Machine, Darkstar, Element, Flip, Habitat, Real, Almost, and Baker Skateboards.[citation needed] Zero declined defending their title for the 2007 King of the Road to start the "Black and White" tour with the Mystery skateboard team.[6]

Cole won Thrasher S.O.T.Y. award (Skateboarder of the Year) on two occasions, a feat that has only been achieved by two skateboarders in the history of the award (the other skateboarder is Danny Way).[7]

Popular culture

The logo was used in 1995 animated film Toy Story, where the character Sid (Voiced by Erik Von Detten) is wearing a shirt with the same logo.

Videography

Team members

Professional

Amateur

References

  1. biz_editor (27 January 2004). "OFFSHORE MANUFACTURING ALTERNATIVE – BLACK BOX HAS FOUND A WAY TO LOWER COSTS WITHOUT GOING". Transworld Business. Bonnier Corporation. Retrieved 19 August 2012. 
  2. michaelgoodwin (25 January 2011). "CHRIS COLE NOW A SHAREHOLDER OF ZERO SKATEBOARDS". Transworld Business. Bonnier Corporation. Retrieved 19 August 2012. 
  3. "World's Best Premiere: Cold War" (Video upload). Thrasher Magazine. High Speed Productions. 10 November 2013. Retrieved 12 November 2013. 
  4. TWS (9 November 2013). "ZERO ‘COLD WAR’ PREMIERE PHOTOS". TransWorld Skateboarding. GrindMedia. Retrieved 11 November 2013. 
  5. Chris Nieratko (5 January 2010). "A Good Year". ESPN. ESPN Internet Ventures. Retrieved 11 November 2013. 
  6. "Zero Skateboards skate videos". Skatevideosite.com. Skatevideosite.com. 2005–2013. Retrieved 12 November 2013. 
  7. "Dane Burman". Zero Skateboards. 2011-07-17. Retrieved 2013-11-11. 
  8. "Thrasher Skateboard Magazine | Zero Introduces Nick Boserio". Thrashermagazine.com. 2012-12-03. Retrieved 2013-11-11. 
  9. "Ben Hatchell". Zero Skateboards. 2012-01-03. Retrieved 2013-11-11. 
  10. "Tony Cervantes Skater Profile, News, Photos, Videos, Coverage, and More at SPoT". Skateparkoftampa.com. 2012-02-28. Retrieved 2013-11-11. 
  11. "Tom Karangelov". Zero Skateboards. 2011-07-03. Retrieved 2013-11-11. 

External links

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