Your Hit Parade

Your Hit Parade
Genre	Music
Directed by	Norman Jewison (1958-59)
Starring	Dorothy Collins Snooky Lanson Gisele MacKenzie Bobby Phillips Russell Arms Eileen Wilson June Valli Sue Bennett Virginia Gibson Alan Copeland Tommy Leonetti Jill Corey Johnny Desmond Raymond Scott
Narrated by	Andre Baruch
Country of origin	US
Original language(s)	English
Production
Producer(s)	Dan Lounsbery
Running time	22–24 minutes
Broadcast
Original channel	NBC (1950–1958) CBS (1958–1959)
Audio format	Monaural
Original run	July 10, 1950 (1950-07-10) – April 27, 1959 (1959-04-27)

Your Hit Parade is an American radio and television music program that was broadcast from 1935 to 1955 on radio, and seen from 1950 to 1959 on television. It was sponsored by American Tobacco's Lucky Strike cigarettes. During this 24-year run, the show had 19 orchestra leaders and 52 singers or groups. Many listeners and viewers casually referred to the show with the incorrect title The Hit Parade.

When the show debuted, there was no agreement as to what it should be called. The press referred to it in a variety of ways, with the most common being "Hit Parade," "The Hit Parade," and even "The Lucky Strike Hit Parade" (see for example "Lucky Strike Hit Parade is Popular," Laredo (Texas) Times, May 21, 1935, p 7). The program's title was not officially changed to "Your Hit Parade" until November 9, 1935 ("Al Goodman to Be Maestro on Radio Series," Oakland Tribune, November 9, 1935, p. 14.)

Each Saturday evening, the program offered the most popular and bestselling songs of the week. The earliest format involved a presentation of the top 15 songs. Later, a countdown with fanfares led to the top three finalists, with the number one song for the finale. Occasional performances of standards and other favorite songs from the past were known as "Lucky Strike Extras."

Listeners were informed that the "Your Hit Parade survey checks the best sellers on sheet music and phonograph records, the songs most heard on the air and most played on the automatic coin machines, an accurate, authentic tabulation of America's taste in popular music." However, the exact procedure of this "authentic tabulation" remained a secret. Some believe song choices were often arbitrary due to various performance and production factors. The show's ad agencies—initially Lord and Thomas and later Batten, Barton, Durstine & Osborne—never revealed the specific sources or the methods that were used to determine top hits. They made a general statement that it was based mainly on "readings of radio requests, sheet music sales, dance-hall favorites and jukebox tabulations"; Radio Guide claimed "an endless popularity poll on a nationwide scale."^[1]

Radio

Lucky Strike's first radio endeavors

The origins of the format can be traced back to the Lucky Strike Dance Orchestra (aka Lucky Strike Orchestra), which aired from 1928 to 1931,^[1] sponsored by Lucky Strike cigarettes.^[2] Led by Benjamin A. Rolfe the show was heard on the NBC Red network for an hour at 10 p.m. on Saturdays (with Tuesday and Thursday broadcasts beginning around September 16 and 18, 1930, respectively).^[3][4][5][6] The program introduced the slogan, "Reach for a Lucky instead of a sweet." In a cross-promotion, Rolfe made recordings for Edison Records as B.A. Rolfe and his Lucky Strike Orchestra. Jules Stein's Music Corporation of America was the exclusive supplier of bands for The Lucky Strike Dance Hour, which beginning around November 1931 became The Lucky Strike Magic Carpet Show, hosted by Walter O'Keefe and featuring Anson Weeks and his orchestra with dramatizations of cases from the New York Police Department on Tuesdays, Jack Denny's band with news stories narrated by Walter Winchell (then a gossip columnist for Hearst's evening New York Daily Mirror, featuring a style different from the one is more remembered for) on Thursdays, George Olsen and his orchestra on Saturdays, and during the summer of 1932, the Saturday night broadcasts would feature comedian Bert Lahr.^[7] Beginning in fall 1932, the show was scaled back to Saturdays, with Weeks as the main conductor, who remained on the program until its end in 1934, then heard as a half-hour show on Wednesday evenings at 8 p.m., E.S.T.

Your Hit Parade on radio (1935-1953)

The Frank Sinatra Your Hit Parade cardboard fan, designed like a tobacco leaf, is a rare collectible.

Your Hit Parade began on NBC April 20, 1935, as a 60-minute program with 15 songs played in a random format. Initially, the songs were more important than the singers, so a stable of vocalists went uncredited and were paid only $100 per episode. In 1936-37, it was carried on both NBC and CBS. Script continuity in the late 1930s and early 1940s was written by Alan Jay Lerner before he found fame as a lyricist. The first number one song on the first episode was "Soon" by Bing Crosby. (Bruce C. Byrd, Your Hit Parade & American Top Ten Hits, 4th edition, 1994, p 15.)

Some years passed before the countdown format was introduced, with the number of songs varying from seven to 15. Vocalists in the 1930s included Buddy Clark, Lanny Ross, Kay Thompson and Bea Wain (1939–44), who was married to the show's announcer, French-born André Baruch. Frank Sinatra joined the show in 1943, and was fired for messing up the No. 1 song, "Don't fence me In " by interjecting a mumble to the effect that the song had too many words and missing a cue.^{[<span title="He did say "too many words", but I can't find any independent source for this causing him to be fired. (July 2013)">citation needed]} An AFRS transcription survives of this show. One source says his contract was not renewed due to demanding a raise and the show being moved to the West Coast.^[8] As he zoomed in popularity he was rehired, returning (1947–49) to co-star with Doris Day.

Doris Day co-starred with Frank Sinatra on Your Hit Parade in 1947.

Hugely popular on CBS through the WWII years, Your Hit Parade returned to NBC in 1947. The show's opening theme, from the musical revue George White's Scandals of 1926, was "This is Your Lucky Day," with music by Ray Henderson and lyrics by Buddy G. DeSylva, Stephen W. Ballantine and Lew Brown.

Orchestra leaders over the years included Al Goodman, Lennie Hayton, Abe Lyman, Leo Reisman, Harry Salter, Ray Sinatra, Harry Sosnik, Axel Stordahl, Peter Van Steeden, Mark Warnow and Raymond Scott (1949–57). The chorus was led by musical director Lyn Murray.

Dozens of singers appeared on the radio program, including "Wee" Bonnie Baker, Dorothy Collins, Beryl Davis, Gogo DeLys, Joan Edwards (1941–46), Georgia Gibbs, Dick Haymes, Snooky Lanson, Gisèle MacKenzie, Johnny Mercer, Andy Russell, Dinah Shore, Ginny Simms, Lawrence Tibbett, Martha Tilton, Eileen Wilson, Barry Wood, and occasional guest vocalists. The show featured two tobacco auctioneers, L.A. "Speed" Riggs of Goldsboro, North Carolina and F.E. Boone of Lexington, Kentucky. The radio series continued until January 16, 1953.

Spin-off series

The success of the show spawned a spin-off series, Your All-Time Hit Parade, sponsored by Lucky Strike and devoted to all-time favorites and standards mixed with some current hits. The program began on NBC February 12, 1943, airing Fridays at 8:30pm until June 2, 1944, and then Sundays at 7pm as a summer replacement for Jack Benny, continuing until September 24, 1944. The regular vocalists were Marie Green, Ethel Smith, Martha Stewart, Bea Wain and Jerry Wayne. Lyn Murray led the chorus, and the orchestra was conducted by Mark Warnow.

On December 6, 1948, Lucky Strike introduced yet another musical series, the daytime Your Lucky Strike, aka The Don Ameche Show, since the host was Don Ameche. This 30-minute show, airing weekdays at 3:30pm(et) on CBS, was a talent competition with little-known and unknown professional vocalists, backed by Al De Crescent on organ or Bill Wardell on piano. The performers were judged by a trio of random housewives casting votes via long distance phone calls. Winners were booked into the Mocambo, Earl Carroll's or other night clubs. Produced by Bernard Schubert and directed by Harlan Dunning, this show also featured auctioneer Riggs. It went off the air March 4, 1949.

Listen to

• Heritage Radio Theatre: Your Hit Parade (August 26, 1944)
• SPERDVAC Radio 14: Your All-Time Hit Parade (August 20, 1944)
• All Things Considered: "Looking Back at Your Hit Parade" (April 25, 2005)

Your Hit Parade on television (1950-1959)

André Baruch continued as the announcer when the program arrived on NBC television in summer 1950 (Del Sharbutt succeeded him in the 1957-58 season), written by William H. Nichols, and produced, in its first years, by both Dan Lounsbery and Ted Fetter. Norman Jewison and Clark Jones (nominated for a 1955 Emmy Award) directed with associate director Bill Colleran. Tony Charmoli won a 1956 Emmy for his choreography, and the show's other dance directors were Tom Hansen (1957–58), Peter Gennaro (1958–59) and Ernie Flatt (uncredited). Paul Barnes won an Emmy in 1957 for his art direction. In 1953, the show won a Peabody Award "for consistent good taste, technical perfection and unerring choice of performers."

The seven top-rated songs of the week were presented in elaborate TV production numbers requiring constant set and costume changes. However, because the top songs sometimes stayed on the charts for many weeks, it was necessary to continually find ways of devising a new and different production number of the same song week after week. After the show was revamped in September 1957, the top songs were reduced to five, while "extras" were increased.

On the TV series, vocalists Dorothy Collins (1950–59), Russell Arms (1952–57), Snooky Lanson (1950–57) and Gisèle MacKenzie (1953–57) were top-billed during the show's peak years. During this time, MacKenzie had her own hit record in 1955 with "Hard to Get" which climbed to the #5 ranking in June 1955 and stayed on the charts for 16 weeks. She also starred in her own NBC variety program, The Gisele MacKenzie Show from 1957–1958, a series produced by her mentor, Jack Benny. Russell Arms also enjoyed a hit record during his stint on the show - "Cinco Robles (Five Oaks)" (# 22 / 1957)

The line-up of the show's other singers included Eileen Wilson (1950–52), Sue Bennett (1951–52), June Valli (1952–53), Alan Copeland (1957–58), Jill Corey (1957–58), Johnny Desmond (1958–59), Virginia Gibson (1957–58), and Tommy Leonetti (1957–58). All were performers of standards, show tunes or big band numbers. Featured prominently were the Hit Parade dancers and the Hit Paraders, the program's choral singers, who sang the opening commercial jingle (composed by Raymond Scott):

Be happy, go Lucky,

Be happy, go Lucky Strike

Be happy, go Lucky,

Go Lucky Strike today!

Your Hit Parade's TV vocalists (top, l. to r.): Snooky Lanson, Russell Arms and (bottom, l. to r.) Dorothy Collins, Gisèle MacKenzie.

During the 1950-1951 season Bob Fosse appeared as a guest dancer on several episodes, with partner Mary Ann Niles. From 1950 until 1957, the orchestra was led by well-known bandleader and musician Raymond Scott (who married Dorothy Collins in 1952); the show's other music supervisors were Dick Jacobs (1957–58) and Harry Sosnik (1958–59). During the 1957-58 season, sponsor American Tobacco pitched Hit Parade filter cigarettes instead of Lucky Strikes. Alternate sponsors included Avco Manufacturing's Crosley division (1951–54), Richard Hudnut hair care products (1954–57), and The Toni Company (1957–58).

The show faded with the rise of rock and roll when the performance became more important than the song. It is said that big band singer Snooky Lanson's weekly attempts to perform Elvis Presley's "Hound Dog" hit in 1956 hastened the end of the series. The series went from NBC (where it became the first TV show to contain the living color peacock) to CBS in 1958 and expired the following year. While Your Hit Parade was unable to deal with the rock revolution, the show's imaginative production concepts had an obvious influence on the wave of music videos that began in the decade that followed.

CBS also brought it back for a brief summer revival in 1974. That version featured Kelly Garrett, Sheralee and Chuck Woolery. The 1974 version of Your Hit Parade also featured hit songs from a designated week in the 1940s or 1950s. Milton DeLugg conducted the orchestra and Chuck Barris packaged this series.

The show's familiar closing theme was "So Long for A While":

So long for a while.

That's all the songs for a while.

So long to Your Hit Parade,

And the songs that you picked to be played.

So long!

Watch

• 1943 musical short with Frank Sinatra and the Hit Paraders: "Stardust"
• Kinescope of a 1952 episode at the Internet Archive
• Kinescope of a 1956 episode at the Internet Archive

See also

• MCA Inc.

References

Sources

• All in the Family theme song: "Boy, the way Glenn Miller played/Songs that made Your Hit Parade."
• Cox, Jim. Music Radio: The Great Performers and Programs of the 1920s through Early 1960s. Jefferson, North Carolina: McFarland, 2005. ISBN 0-7864-2047-2
• Nachman, Gerald. Raised on Radio. University of California Press, 2000.
• Schnabel, Phil and Crowe, William H. "Big Band Database: Compilation of Your Hit Parade top tunes (1935-55)"(archive)
• Williams, John R. This Was Your Hit Parade. Camden, Maine, 1973.

External links

• Your Hit Parade at the National Radio Hall of Fame
• Sinatra songs and co-stars on Your Hit Parade