Young Hollywood

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Young Hollywood
Foundation date April 6, 2007 (2007-04-06) (United States and Canada)
Headquarters Los Angeles, California, USA
Area served USA, Canada, Europe, Asia, and South America
Key people R.J. Williams (CEO)
Slogan(s) It’s Not About Age, It’s About Attitude
Website www.younghollywood.com
Type of site Entertainment programming
Available in English
Current status Active

Young Hollywood is a privately held multimedia entertainment company founded in Los Angeles, California by R.J. Williams. The company licenses the “Young Hollywood” trademark domestically and internationally for a range of consumer products and services.[1] In addition, they are one of the world's largest producers and distributors of celebrity content in the digital space. Their content has received over 2 Billion views [2] and they have worked with major brands such as Coca-Cola, Subway and Samsung. Their content is known for not touching gossip and being anti-paparazzi.[3]


Programming

Young Hollywood has partnerships with several leading online platforms, including Yahoo!, Hulu, and YouTube. This hyper-distribution network reaches upwards of 100 million viewers.[4] Their programming was the subject of a skit on a recent episode of Jimmy Kimmel Live[5]


Online

Their website, YoungHollywood.com, officially launched in 2007 and reaches 3 million unique visitors per month.[6] Young Hollywood teamed up with Google for their channel initiative to launch "The Young Hollywood Network" (YHN) in January 2012 on YouTube. Other brands included in the initiative included WWE and The Wall Street Journal[7][8] YouTube is gambling $100 million that by seeding professional production firms such as Young Hollywood — whose slate of YouTube-only programming premiered Monday January 16, 2012— it will draw more eyeballs for longer viewing sessions[9] The Young Hollywood channel on YouTube is ranked #12 on the "Top YouTube Original Channels of All-Time" list that is compiled by AdAge magazine.[10] Young Hollywood has been featured in such publications as Forbes, Wall Street Journal, USA Today, Los Angeles Times, The Hollywood Reporter, The Wrap, Adage, Variety and Fast Company[11] and on such Broadcast outlets as ABC News, Fox news, Jimmy Kimmel, CNN, Entertainment Tonight, and BBC World News[12]


Expansion

In April 2010, Young Hollywood formed a strategic partnership with the Four Seasons Hotel Los Angeles at Beverly Hills to build a fiber-optic enabled, high-definition broadcast studio within the hotel property,[13] from where it conducts scheduled celebrity interviews on a daily basis.[13]

In August 2011, The Young Hollywood Salad was launched at the restaurant of the Four Seasons Hotel[14]


International Expansion

In 2013, Young Hollywood laid out plans to expand the brand Internationally. To kick off their International plans, they formed a joint venture with Momentum, a division of Interpublic; the world's 3rd largest advertising agency with over 44,000 employees and offices in over 100 countries [15] The first initiative under this partnership would be surrounding the 2014 World Cup in Rio de Janeiro, Brazil[16]


References

  1. ↑ Techcrunch Crunchbase – CrunchBase, 22 May 2010
  2. ↑ Young Hollywood Momentum Plan New Digital Channel– Broadcasting and Cable, 15 July 2012
  3. ↑ Young Hollywood Founder R.J. Williams Talks Staying Ahead of the Digital Game- The Wrap, 31 May 2013
  4. ↑ Young Hollywood Builds Studio: Video site pacts with Hulu, Yahoo and TV Guide – Variety, 16 April 2010
  5. ↑ – Jimmy Kimmel Live, 22 June 2012
  6. ↑ Inside the Suite Life of Young Hollywood – Tubefilter, 15 September 2010
  7. ↑ Meet The creators of YouTube Channels videos -Wall Street Journal, 31 October 2011
  8. ↑ Will YouTube's Hollywood Experiment Pay Off? – The Hollywood Reporter, 31 October 2011
  9. ↑ YouTube spends $100 million to redefine TV – USA Today, 12 January 2012
  10. ↑ Top YouTube Original channels of all time – Adage, 15 October 2012
  11. ↑ http://www.yhworldwide.com/as-seen-in-news/]YH Articles in print -Corporate Site
  12. ↑ YH on TV YH on TV-Corporate Site
  13. ↑ 13.0 13.1 Hotel bets on studio to attract Hollywood crowd – Los Angeles Times, 18 June 2010
  14. ↑ A Rare Peek Inside Young Hollywood's Studio, the Inspiration Behind a New Summer Salad – Pop Sugar, 10 August 2011
  15. ↑ Interpublic Group- Interpublic Corporate Site
  16. ↑ Young Hollywood Momentum Plan New Digital Channel– Broadcasting and Cable, 15 July 2012

External links

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