You Will

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For other uses, see You Will (disambiguation).

"You Will" was an AT&T marketing campaign from the early 1990s, directed by David Fincher.[1][2] Each ad presented a futuristic scenario, over which the voice of Tom Selleck narrated,[1] beginning with "Have you ever..." and ending with "You will. And the company that will bring it to you is AT&T". One sequence, featuring a mother communicating with her baby using a videophone, featured future, but now fading, star Jenna Elfman.

Innovations

The proposed innovations included:[3]

  • Grocery checkout machines that would process an entire cart at a time without the groceries needing to be removed, presumably via RFID or something similar ("Have you ever checked out at the supermarket, a whole cart at a time?")
  • Telemedicine ("[Have you ever] put your heads together, when you're not together?")
  • A Software agent ("Have you ever had an assistant who lived in your computer?")
  • Videoconferencing ("Have you ever shown up for a meeting in your bare feet?")
  • A GPS navigation system with real-time traffic data ("Have you ever crossed the country without stopping to ask directions?")
  • Wifi/WAN, tablet computing and portable pen computing ("Have you ever sent a fax from the beach?")
  • Wristwatch cell phones ("[Have you ever] gotten a phone call, on your wrist?")
  • Some sort of personal information consolidation ("Have you ever renewed your drivers license at a cash machine?")
  • Real-time online collaboration, envisioned as two students teaching each other their native languages over videophone ("Have you ever studied with a classmate thousands of miles away?") and, in a separate ad, as a father reading a bed-time story to his child remotely, while they both view the same page of the story on their individual laptops.
  • Online libraries ("Have you ever borrowed a book, thousands of miles away?")
  • Electronic toll collection ("Have you ever paid a toll without slowing down?")
  • Video on demand ("Have you ever watched the movie you wanted to, when you wanted to?")
  • A combination of video conferencing, speech recognition, and translation software ("[Have you ever] conducted business in a language you don't understand?")
  • Home automation ("[Have you ever] kept an eye on your home when you're not at home?") which is accessed in the ad via a touchscreen smartphone.

References

  1. ↑ 1.0 1.1 http://gizmodo.com/5362625/remember-the-att-ads-about-the-future-you-will
  2. ↑ http://www.imdb.com/name/nm0000399/otherworks
  3. ↑ http://www.kickerstudio.com/blog/2009/02/atts-you-will-ads-15-years-later/

External links

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