Yesterday and Today

Yesterday and Today
The controversial original "butcher" cover
Studio album by The Beatles
Released	20 June 1966 (1966-06-20)[1]
Recorded	1965–1966, EMI Studios, London
Genre	Rock
Length	27:33
Label	Capitol
Producer	George Martin
The Beatles North American chronology
Rubber Soul (1965) Yesterday and Today (1966) Revolver (1966) Reissue cover "Trunk" reissue cover

Professional ratings
Review scores
Source	Rating
Allmusic	[2]
The Rolling Stone Record Guide	[3]

Yesterday and Today (rendered as "Yesterday" ...and Today on the record label and in most published discographies) is the ninth Capitol album release by the Beatles and the eleventh overall American release. It was issued only in the United States, Canada and Japan (in the 1970s). The album is remembered primarily for the controversy surrounding its original cover image, the "butcher cover" featuring the band dressed in white smocks and covered with decapitated baby dolls and pieces of meat. The album's title is based on the song "Yesterday." Early album cover proofs show the word "Yesterday" in quotes.^[4]

Music

Yesterday and Today included tracks from the Beatles' two most recent British LPs which had not yet been included on American albums, plus three from their upcoming LP in the United Kingdom, plus two songs which were back-to-back on a single:

• from the UK LP Help!, the tracks "Act Naturally" and "Yesterday" (earlier issued by Capitol as a single)
• from the UK LP Rubber Soul, the tracks "Nowhere Man" and "What Goes On" (also earlier issued by Capitol as a single), plus "Drive My Car" and "If I Needed Someone."^[5]
• both sides of the double A-side single "Day Tripper" / "We Can Work It Out"
• from the not-yet-released UK LP Revolver, the tracks "I'm Only Sleeping", "Doctor Robert", and "And Your Bird Can Sing," issued here in duophonic mixes (see below).^[6] (These three tracks appeared in true stereo on tape releases and later vinyl releases. The true stereo mixes of "I'm Only Sleeping" and "Doctor Robert" that appear on Yesterday and Today are different from the ones used for the subsequent release of Revolver in the UK.^[7])

The hodgepodge nature in which Capitol Records compiled their albums irritated the group, who felt they had "put a lot of work into the sequencing" of the British versions.^[8]

Release and reception

Released in June 1966, the Yesterday and Today album's controversial cover (see section below) marked the first time the Beatles' judgement was criticised by the media and distributors. After advance copies were sent to disc jockeys and record reviewers, negative reaction to the cover photo was so strong Capitol recalled 750,000 copies from distributors to replace the cover. The total cost to Capitol to replace the cover and promotional materials was $250,000, wiping out their initial profit.^[9] Nevertheless, the album reached #1 on the US Billboard charts by 30 July 1966 and certified gold soon after. It stayed at number one for five weeks.^[10]

The "Butcher cover"

In early 1966, photographer Robert Whitaker had the Beatles in the studio for a conceptual art piece entitled A Somnambulant Adventure. For the shoot, Whitaker took a series of pictures of the group dressed in butcher smocks and draped with pieces of meat and body parts from plastic baby dolls. The group played along as they were tired of the usual photo shoots—Lennon recalled the band having "boredom and resentment at having to do another photo session and another Beatles thing"^[11]—and the concept was compatible with their own black humour.^[8] Although not originally intended as an album cover, the Beatles submitted photographs from the session for their promotional materials. According to a 2002 interview published in Mojo magazine, former Capitol president Alan W. Livingston stated that it was Paul McCartney who pushed strongly for the photo's inclusion as the album cover, and that McCartney reportedly described it as "our comment on the [Vietnam] war".^[12] A photograph of the band smiling amid the mock carnage was used as promotional advertisements for the British release of the "Paperback Writer" single. Also, a similar photograph from this shoot was used for the cover of the 11 June 1966 edition of the British music magazine Disc.^[13]

In the United States, Capitol Records printed approximately 750,000 copies of Yesterday and Today with the same photograph as Paperback Writer.^[13][14] They were assembled in Capitol's four US plants situated in different cities: Los Angeles, California; Scranton, Pennsylvania; Winchester, Virginia; and Jacksonville, Illinois. Numbers designating where the covers originated were printed near the RIAA symbol on the back; for example, stereo copies from the Los Angeles plant are designated "5" and mono Los Angeles copies are marked "6". Mono copies outnumbered stereo copies by about ten to one, making the stereo copies far more rare and valuable to collectors. A small fraction of the original covers were shipped to disc jockeys and reviewers as advance copies. Reaction was immediate, as Capitol received complaints from some dealers. The record was immediately recalled under orders from Capitol parent company EMI chairman Sir Joseph Lockwood^[15] and all copies were ordered shipped back to the record label, leading to its rarity and popularity among collectors.

At the time, some of the Beatles defended the use of the Butcher photograph. John Lennon said that it was "as relevant as Vietnam" and McCartney said that their critics were "soft".^[13] However, this opinion was not shared by all band members. George Harrison (who became a vegetarian) was quoted as saying that he thought the whole idea "was gross, and I also thought it was stupid. Sometimes we all did stupid things thinking it was cool and hip when it was naïve and dumb; and that was one of them."^[8] Capitol Records apologised for the offence.

Capitol initially ordered plant managers to destroy the covers, and the Jacksonville plant delivered most of its copies to a landfill. However, faced with so many jackets already printed, Capitol decided instead to paste a much more conventional cover over the old ones. The new cover, featuring a picture of the band posed around an open steamer trunk, had to be trimmed on the open end by about 3 mm (1/8 inch) because the new sheet, known as a "slick", was not placed exactly "square" on top of the original cover. Tens of thousands of these so-called "Trunk" covers were sent out. As word of this manoeuvre became known to the public, owners of the altered cover attempted, usually unsuccessfully, to peel off the pasted-over cover, hoping to reveal the original image hidden beneath. Eventually, the soaring value and desirability of unpasted-over Butcher covers spurred the development of intricate and complex techniques for peeling the Trunk cover off in such a way that only faint horizontal glue lines remained on the original cover.

Copies that have never had the white cover pasted onto them, known as "first state" covers, are very rare and command the highest prices. Copies with the pasted-on cover intact above the butcher image are known as "second state" or "pasteovers". Today, pasteover covers that have remained unpeeled are also becoming increasingly rare and valuable; these can be identified if Ringo's black V-neck shirt from the original cover can be seen through the paste-over to the right of the trunk lid (in alignment with the word "Today" from the album title). Covers that have had the Trunk cover removed to reveal the underlying butcher image are known as "third state" covers; these are now the most common (and least valuable, although their value varies depending on how well the cover is removed) as people continue to peel second state covers. The most valuable and highly prized first and second state Butcher Covers are those that were never opened and remain still sealed in their original shrink wrap. Since the first documented collector's sale of a mono Butcher cover LP in 1974, which fetched US$457.00, the value of first state mono versions has consistently appreciated, reaching $20,000 in 2006.^[16]

In 1987, former president of Capitol Records Alan Livingston released for sale twenty-four "first state" butcher covers from his private collection. When the original cover was scrapped in June 1966, Livingston took a case of already-sealed "Butcher" albums from the warehouse before they were to be pasted over with the new covers, and kept them in a closet at his home. These albums were first offered for sale at a Beatles convention at the Marriott Hotel near Los Angeles International Airport on Thanksgiving weekend 1987 by Livingston's son. These still-sealed pristine items, which included nineteen mono and five stereo versions, are the very rarest "pedigree" specimen "Butcher Covers" in existence. These so-called "Livingston Butchers" today command premium prices among collectors, the five stereo versions being the most rare and valuable of these. In April 2006, Heritage Auction Galleries sold one of the sealed mono "Livingston Butchers" at auction in Dallas for about $39,000.^[17]

An extremely rare original "first state" stereo copy that was not from the Livingston collection was presented for appraisal at a 2003 Chicago taping of the PBS series Antiques Roadshow. It was still in the possession of the original owner, who had bought it at Sears & Roebuck on the day of release in 1966, the only day that the original Butcher cover versions were on sale before being recalled by Capitol. Although not in its original shrink-wrap, it had rarely been played and was still in excellent condition, and Roadshow appraiser Gary Sohmers valued it at US$10,000 - $12,000.^[12]

Capitol Records of Canada vice president and A&R head at the time Paul White kept a mono cover and a stereo cover slick for his collection.^[15]

There were no music tape versions of the Yesterday ...and Today "Butcher Cover". 8-track tape and reel to reel tapes were issued approximately one month after the vinyl album was released in 1966 and cassette tapes were not issued by Capitol Records until 1968.

CD Release

Yesterday...and Today received a CD release as part of the boxed set entitled The U.S. Albums and individually in January, 2014.

Promotional material for the 2014 “The U.S. Albums” cds stated :“ These new releases seek to replicate the unique listening experience heard by Americans at the time by preserving the sequences, timings, and artwork found on the albums. Great care was taken to preserve the specific mixes and edits that make these U.S. Albums unique. These tracks, originally sent to the U.S. by George Martin, have been remastered from the original 1960s U.S. master analog tapes. They have been combined with the U.K approved masters to reproduce the same sequence, order, and levels as presented on the U.S. Beatles albums. The original U.S. albums were used as models and set the overall direction for the process.” ^[18]

The 2014 cd includes the original mono mixes as they originally appeared, except “Drive my Car”. The cd substitutes the UK mono mix of “Drive My Car” for the original album’s ‘type B’ mono mix (derived from the original UK stereo mix). The 2014 cd includes the mono mixes unique to the 1966 mono release of Yesterday and Today of “I’m Only Sleeping”, “Dr. Robert”, and “And your bird can sing”, although John Lennon’s off-mic “ok,” at the end of “Dr. Robert” audible on the mono lp^[7] has been silenced on the 2014 cd. (It is unclear whether the same engineers would have removed Lennon’s “cranberry sauce” utterance from Strawberry Fields Forever.)

The 2014 cd also includes the original dedicated stereo mixes prepared for the 1966 stereo release of Yesterday and Today of "Day Tripper" and "We Can Work It Out" used on the Yesterday and Today stereo album,^[19] which differ from the stereo versions on "Past Masters". However, all other stereo tracks are the same mixes as on the 2009 stereo remasters (including 1987 remixes for tracks appearing on Help and Rubber Soul cds), none of which ever appeared on a previous edition of Yesterday and Today. This means that stereo mixes of “I’m Only Sleeping” and “Dr. Robert” for the stereo Yesterday and Today album ^[7] are among the very few dedicated mixes of Beatles songs on general release during the group’s existence yet to have an authorized release on cd.

The artwork replicates the original "butcher" cover with a sticker of the "trunk" cover also included.[1]

Track listing

All songs are credited to Lennon–McCartney, except where noted.

Side one

1. "Drive My Car" – 2:25
2. "I'm Only Sleeping" – 2:58
3. "Nowhere Man" – 2:40
4. "Doctor Robert" – 2:14
5. "Yesterday" – 2:04
6. "Act Naturally" (Morrison–Russell) – 2:27

Side two

7. "And Your Bird Can Sing" – 2:02
8. "If I Needed Someone" (George Harrison) – 2:19
9. "We Can Work It Out" – 2:10
10. "What Goes On" (Lennon–McCartney–Richard Starkey) – 2:44
11. "Day Tripper" – 2:47

References

External links

• Robert Whitaker Photography, Official Website
• 2011 Auction of "Butcher Cover"
• The butcher cover
• The Real Truth Behind The Beatles Butcher Cover, includes detailed discography on all The Beatles Capitol Records releases