Wurzelpeter

From Wikipedia, the free encyclopedia

Wurzelpeter is an assertive bitter hailing from Germany and also available as Wurzelpeter Orange, which is a potent apple flavoured liquor. Wurzelpeter is a herbal liqueur with all the flavour of the forest and is a product of Franz Wilhelm Langguth Erben, with its headquarters in Traben-Trarbach, a municipality in the district Bernkastel-Wittlich.

History

In German folklore, Wurzelpeter was another word for gnome, a fact reflected by the sympathetic Wurzelpeter brand symbol. Gnomes were historically regarded as friendly magical beings that aspire to be helpful and carry out daily chores (such as making one's bed). They were known to live deep in the forest and were famed as healers.

This magical tradition is advertised as having been captured to this day by Wurzelpeter liquor. The age-old recipe and meticulous care in producing the drink ensure that the herbs and root-extracts used provide a unique wholehearted, aromatic forest flavour.

The drink is made exclusively from natural forest ingredients, some with undisputed remedial properties and is said to relax the mind, body and soul.

Documents referring to the confidential Wurzelpeter recipe go back as far as 1875, although it has been suggested that the Wurzelpeter recipe may well be much older. link title

Marketing

Wurzelpeter is aggressively marketed by its logo gnome Wurzel, whose name comes from the German word for 'root'. Wurzel toys are available from the distributor; the most popular one features Wurzel (or Peter) with his foot on a soccer ball, not dissimilar to an old-fashioned forward like Rodney Marsh in his QPR heydey.

Wurzelpeter's chief outlet is Lidl, the discount supermarket, but is yet to find a reliable UK distributor.

The well known signature Wurzelpeter music now on the website has been remixed by a number of contemporary DJs, but is most known for its heavily sampling by Tricky during the 1990s Bristol trip-hop era.

Wurzelpeter is a notorious cult drink of choice for travelling British football supporters, who have attached to their favourite drink a series of affectionate songs.

Wurzelpedia References

http://www.wurzelpeter.de/home/index_flash.htm

http://www.demirtas.com.tr/Wurzelpeter.htm

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