Wonderstruck (fragrance)

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Wonderstruck
Fragrance by Taylor Swift
Type Women's fragrance
Released October 2011
Label Elizabeth Arden
Tagline The beginning of something magical
Successor Wonderstruck Enchanted

Wonderstruck is a women's fragrance from Elizabeth Arden. Endorsed by country singer Taylor Swift, it took its name from Swift's song "Enchanted", which reflected on the first impression one person has of another: "I'm wonderstruck blushing all the way home". The tagline for the fragrance is "The beginning of something magical".[1]

It was released in the US in October 2011.[1] Together with Justin Bieber's Someday it revitalized the celebrity fragrance business, with sales in 2011 up by 57 percent.[2]

Swift has released a spin-off fragrance, Wonderstruck Enchanted, in the US in September 2012.[3]

Country Date Realised Wonderstruck
Andorra
December 13, 2012
USA
October, 2011
Philippines
August 17, 2012
Spain
October 13, 2012
UK
July 15, 2012

References

  1. 1.0 1.1 "Want To Smell Wonderstruck Like Taylor Swift? Now You Can!", Hollywood Life, retrieved 30 June 2012 
  2. "Justin Bieber to receive Fragrance Foundation award", CBSNews.com, retrieved 30 June 2012 
  3. "Taylor Swift Announces Second Scent, Wonderstruck Enchanted", People, 29 June 2012, retrieved 30 June 2012 
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