Wilmslow Road

Coordinates: 53°25′44″N 2°13′37″W / 53.429°N 2.227°W / 53.429; -2.227

Oxford Road from Booth Street junction looking towards Refuge Assurance Building, Central Library and the Town Hall.

Wilmslow Road is a major thoroughfare in Manchester, England, running from Parrs Wood northwards to Rusholme. There it becomes Oxford Road and the name changes again to Oxford Street when it crosses the River Medlock and reaches the city centre.

The road runs through the centres of Didsbury, Withington and Fallowfield, including the major student residential campus of Owens Park, to Rusholme. Oxford Road passes through the University of Manchester campus and the All Saints campus of the Manchester Metropolitan University. Several hospitals including the Christie Hospital and Manchester Royal Infirmary have been built along the road. It also features several parks and gardens such as Fletcher Moss Gardens, Platt Fields and Whitworth Park.

The road is part of a major bus corridor with bus movements of over one a minute at peak times and is a key centre for business, culture^[2] and higher education.

Route

1849 Map of Oxford Street (Whitworth Street was built 50 years later replacing Bond Street and Whitworth Street West follows the line of Gloucester Street) ^[1]

Wilmslow Road, Oxford Road and Oxford Street are part of an 18th-century route from Manchester to Oxford, and from there to Southampton, which can be traced on modern maps by locating roads which are called (or used to be called) the A34. Wilmslow Road was designated the A34 until 1967.^[3] Many sections of the route have been re-designated when motorways and bypasses took the A34 away from its original route and they took names such as the A3400 and A44. The ancient route goes via Cheadle, Wilmslow, Congleton, Newcastle-under-Lyme, Stafford, Birmingham, Stratford-upon-Avon and Woodstock.

Boundaries and designations

Oxford Road and Oxford Street are the continuation of Wilmslow Road into the centre of Manchester. Oxford Street begins at St Peter's Square 53°28′40″N 2°14′39″W / 53.4778°N 2.2441°W / 53.4778; -2.2441 and the name changes from Oxford Street to Oxford Road as the road crosses the River Medlock 53°28′25″N 2°14′24″W / 53.4737°N 2.2401°W / 53.4737; -2.2401, placing Oxford Road railway station closer to Oxford Street than Oxford Road. Wilmslow Road starts at the junction with Hathersage Road 53°27′33″N 2°13′39″W / 53.4591°N 2.2274°W / 53.4591; -2.2274 and continues to Parrs Wood 53°24′21″N 2°13′06″W / 53.4058°N 2.2184°W / 53.4058; -2.2184 where it crosses the ancient county boundary into Cheshire. It crosses the River Mersey over the Cheadle Bridge into Cheadle. Its route is then called Manchester Road for a short time when again it is named Wilmslow Road, Cheadle.

The B5117 consists of part of Oxford Road and part of Wilmslow Road. Though a continuous thoroughfare part of Wilmslow Road also contains part of the A6010, the whole of the B5093, part of the A5145 and the whole of the B5095.

History

The Turnpike trust

A 1910 oil painting of a foggy Oxford Road by Adolphe Valette. Construction of the Refuge Assurance Building can be seen in the background and the bridge remains the same.

Oxford Road, a century later in 2010.

In 1753 the Manchester and Wilmslow Turnpike Trust was created by Act of Parliament, with powers to build, maintain, and improve the most northerly stretch of the Manchester to Oxford route, funded by the collection of tolls.^[4] In 1755 the Trust built the first stone bridge over the Mersey. This collapsed in 1756 and was rebuilt in 1758. The bridge was replaced in 1780 and again in 1861.

The improved transport links spurred the development of villages such as Rusholme and Withington along the route. These villages eventually merged and became part of the city of Manchester. Chorlton-on-Medlock, the district nearest the town centre, was developed as a residential suburb in 1793–94 by the three landowners. Most of the important streets were given impressive names, Oxford Street, Cambridge Street and Grosvenor Street being three of these. Over the next fifty years residential development spread southwards as far as High Street (the old name of Hathersage Road). The very few remaining dwellings of that period include Waterloo Place, 323, 325, 327 and 333 Oxford Road and Grove House (316–324).^[5]

A milestone in Withington which was placed by the Manchester Turnpike Trust; it stands opposite a public house named The Turnpike

In 1861 the Turnpike Trust was threatened with abolition but survived by offering to build Palatine Road from Withington to West Didsbury. All turnpike trusts in the United Kingdom were abolished in 1881. Until some time in the 1880s all of Oxford Road and Oxford Street was called Oxford Street (as far south as High Street). The present street and road with different series of house numbers were introduced so that Oxford Street ended at the old township border of the River Medlock. The Chorlton-on-Medlock section became Oxford Road and from Rusholme to Parrs Wood remained Wilmslow Road.

Trams

Horse drawn omnibuses operated along Wilmslow Road from before 1850.^[6] In 1877 the Rusholme Board of Health gained Parliamentary approval to lay tramlines. The trams were horse drawn and operated by the Manchester Carriage Company. Rusholme was incorporated into the City of Manchester in 1885. The city electrified the route in December 1902 and operated the new trams. The Tram Sheds, a feature of Wilmslow Road at the time were no longer needed and became a riding school and later the Rusholme Theatre.^[6]

Congestion

Kingsway was constructed in stages, from 1928, and completed in 1930.^[3] It was built as relief road to ease congestion on Wilmslow Road to the west. It was named after King George V and was originally numbered A5079. It was one of the earliest purpose-built roads especially for motor vehicles, and built as a dual carriageway ^[3] In 1959, it was extended south across the River Mersey to bypass Cheadle and later renumbered to become the A34 in 1967.

Bus corridor

Wilmslow Road is reputed to be the busiest bus corridor in Europe.^[7] Several bus companies operate services along all or part of the corridor, competing for the large numbers of passengers who use the route. The main operators are Stagecoach Manchester (along with their low cost brand Magic Bus) and Finglands. Other buses along sections of route are provided by companies including Arriva, Bullocks Coaches and First Greater Manchester. The number of competing companies has reduced in recent years, as since bus deregulation in 1986 it had been common for four or five different operators to run services along the length of the route at any one time.

The bus corridor is popular with passengers for its frequent bus services, relatively low fares, and services that run at any hour of the day. Other factors responsible for the high patronage include the high density of students and the notable public facilities that can be found along the route. Wilmslow Road is designated a Quality Bus Corridor by Greater Manchester Passenger Transport Executive.^[8]

Landmarks

Sorted from north to south, although there is some overlap.

Oxford Street

The Refuge Assurance Building.

• 1 St. Peter's Square, a 14 storey office building on the junction of Oxford Street and Mosley Street adjacent to St Peter's Square which is currently under construction. Previously Elisabeth House, which was demolished in 2012.
• The Odeon Cinema (derelict), originally the Paramount, opened on 6 October 1930, in its later period converted to a multi-screen cinema. It once had a fine theatre organ, and was where comedy duo Morecambe and Wise first met.^[9] The cinema closed in 2004,^[10] and it was believed the interior was deliberately destroyed to avoid listing of the building which would create difficulty if the owners wanted to demolish the building.^[11] As of 2012, the building remains empty and derelict.
• St James's Buildings, at no. 65 (Grade II listed), contain offices for various companies with shops and other facilities at street level. This building was designed by architects Clegg, Fryer & Penman for the Calico Printers' Association and built in 1912-13. It is high and broad and the facade is all of Portland stone. The central entrance block is crowned by a tower; the entrance hall is the most opulent in surviving Manchester warehouses. It has green marble columns and the walls are clad with grey and white marble.^[12][13]
• The Tootal, Broadhurst and Lee Building, Manchester (now Churchgate House) at no. 56 (Grade II*)^[14] Originally built as a cotton warehouse.
• Palace Theatre on the junction of Whitworth Street. One of the premiere theatres in the United Kingdom outside of the West End.
• Oxford Road railway station (Grade II): although named Oxford Road, the railway station is located on Whitworth Street West which begins at 68 Oxford Street; access to the station is by Station Approach.
• 17 New Wakefield Street is a 358 foot (109 m) high building on Great Marlborough Street south of the railway line (because of its height, it overlooks Oxford Street).
• The red brick and terracotta Refuge Assurance Building (Grade II*) has a 217 foot (66 m) tower and now houses the Palace Hotel.
• New Broadcasting House was the regional headquarters of the BBC in the North West of England until 2012. Soon to be demolished as the BBC move out down the River Irwell from the city centre to MediaCityUK.^{[citation needed]}

Oxford Road

Whitworth Hall, ceremonial hall of the University of Manchester.

• The All Saints Campus of Manchester Metropolitan University, the fourth largest university in the United Kingdom.
  • MMUnion, the students' union for Manchester Metropolitan University at 99 Oxford Road (previously the site of the Northern School of Music
• The Royal Northern College of Music has 696 students and is at 124 Oxford Road with an entrance on Booth Street West.
• The Manchester Aquatics Centre, a host venue of the 2002 Commonwealth Games, now owned by the University of Manchester.
• The University of Manchester is the largest "single-site" university in the United Kingdom^[15] with over 40,000 students. It includes the neogothic Manchester Museum. Its Oxford Road campus extends on both sides of Oxford Road south of Booth Street and north of Grafton Street and Denmark Road.
• Manchester Royal Infirmary is the chief site for Central Manchester and Manchester Children's University Hospitals NHS Trust.
• The Whitworth Art Gallery is north of Whitworth Park.

Wilmslow Road

Wilmslow Road in Rusholme (the Curry Mile)

• The Curry Mile is the stretch of Wilmslow Road in central Rusholme: it boasts at least 50 restaurants, take-aways and kebab houses specialising in the cuisines of South Asia and the Middle East.
• Fallowfield Campus is the main residential campus of the University of Manchester; Ashburne Hall is one of the halls on Wilmslow Road.
  • Owens Park is a large hall of residence housing 1,056 students.
• Withington Public Library
• The Christie Hospital is one of the largest cancer treatment centres in Europe.
• The Didsbury Campus of the Manchester Metropolitan University.
• Fletcher Moss Gardens
• Parrs Wood High School is the fourth largest secondary school in the UK with 2,480 pupils.^[16]
• The Towers is a research establishment.

Theatres and cinemas

The Prince's Theatre was a theatre in Oxford Street from 1864 to 1940. It was built on a site on the corner of Lower Mosley Street by the architect Edward Salomons for the theatrical manager Charles Calvert. This theatre was the scene of a series of public-spirited dramatic enterprises, including those remarkable Shakespearean revivals organised successively by John Knowles and Charles Calvert. Later it became famous for its pantomimes, from the mid-1890s until 1914. By the 1930s it was in some financial difficulty and closed in 1940. After demolition and many years of delay the office block of Peter House was built on the site.^[17]

The Hippodrome on the corner of Great Bridgewater Street (the site on which the Gaumont was built after the Hippodrome had been demolished in 1935).^[18]

The Palace Theatre on the junction of Whitworth Street.

Cinemas which have existed in Oxford Street are:

• The Odeon Cinema (derelict), originally the Paramount, 1931, in its later period converted to a multi-screen cinema. It once had a fine theatre organ.
• The News Theatre on the corner of Hall Street (the Manchester Film Theatre from 1967 to 1973).
• The New Oxford Cinema built by Provincial Cinematograph Theatres on the corner of Chepstow Street, opened in 1911.^[19] The opening programme on 15 December 1911 included footage of Captain Scott's Antarctic expedition. On the next day the cinema opened to the public and before long became known as the Oxford Picture House and in 1927 was renamed first the Oxford Theatre and four months later the New Oxford Theatre. When Uncle Tom's Cabin was shown the cinema claimed it was the first exclusive one fully equipped for sound outside the United States. By 1930 it was owned by the European Motion Picture Company Ltd and in 1949 was acquired by the Buxton Theatre Circuit. A wide screen was installed in 1954 and after a period of stiff competition with the two Rank cinemas in the street the New Oxford was taken over by the Rank Organisation in June 1960. After Rank introduced two and then three screens to the Odeon the New Oxford closed on 25 October 1980. After closure part of the ground floor was converted into a McDonald's fast food restaurant.^[20]
• The Gaumont Cinema (1935?) next to the New Oxford, the grandest of Manchester's cinemas, also had a fine theatre organ. After its eventual closure it was converted into a nightclub operating under several names. It has since been demolished and been replaced by a new building.
• Cornerhouse at no. 70 either side of Station Approach; Cornerhouse 1 was a news theatre and afterwards an Essoldo and Classic cinema before the establishment of Cornerhouse in 1985.

See also

• List of notable streets and roads in Manchester

References

Footnotes

Bibliography

• Anderson, Bruce (2012). "Rusholme & Victoria Park Archive". Dale Street, Manchester: author. Retrieved 19 February 2012. 
• Hartwell, Clare (2001) Manchester. (Pevsner Architectural Guides.) London: Penguin ISBN 0-14-071131-7

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