Wienerwald (restaurant)

Wienerwald Franchise GmbH

Type	GmbH
Founded	1955 in Munich, Germany
Headquarters	Schwabing
Key people	Daniel Peitzner (CEO)
Services	Fast-food (Hendl, Schnitzel) restaurants franchising
Website	Wienerwald

Wienerwald Franchise GmbH is a franchise chain of fast-food restaurants with stores in Germany, Austria, Turkey, Egypt, and Romania specialised in Hendl, Schnitzel, and also other chicken products.

History

Founded in 1955 by Linzer restaurateur Friedrich Jahn (1923 - 1998) in Munich, it rapidly grew up to Europe's largest chain of fast-food restaurants with more than 1600 restaurants in 1978. By 1978, Wienerwald purchased the 273-restaurant Lum's chain from former Kentucky Fried Chicken owner John Y. Brown, Jr..^[1] The chain's inability to market themselves as a provider of good tasting chicken (rather than overcoming the US misconception that "Wienerwald" was a wiener chain), plus their huge growth in 1978 brought enormous debts. Many of the restaurants in the USA and Europe were forced to close; Wienerwald declared bankruptcy in 1982, divesting itself of its 880 restaurants in the United States.^[2]

Since 2007

In 2007, Friedrich Jahn's daughters Margot Steinberg and Evelyn Peitzner purchased the company and Wienerwald started a new era.^[3] In June 2009, the first Wienerwald in Turkey was opened in Istanbul. The first Romanian restaurant in Bucharest was opened in April 2011. As of 2012 there were 30 restaurants in Germany (15 in Bavaria)^[4] compared to 19 restaurants in Turkey (Istanbul, Ankara, Bursa, and Antalya),^[5] three restaurants in Romania (Bucharest)^[6] and two restaurants in Egypt (Cairo).^[7]

1. ↑ Tagliabue, John (1981-07-18). "Wienerwald's U.S. Challenge". The New York Times. p. 29. 
2. ↑ "Wienerwald Chain Will Be Cut Back". The New York Times. 1982-06-17. 
3. ↑ Nicht mehr nur das halbe Hendl
4. ↑ Wienerwald Deutschland
5. ↑ Wienerwald Türkiye
6. ↑ Wienerwald Romania
7. ↑ Wienerwald Egypt

Wienerwald Restaurants GmbH

In Austria, detached spin out company Wienerwald Restaurants GmbH operates eight casual dining restaurants with a similar menu.^[1]

References

External links

• Wienerwald - German company's English-language site
• Wienerwald - Egyptian entity's English-language site

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