What's Trending

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What's Trending

Title card
Format News
Created by Shira Lazar
Developed by Disrupt/Group
Starring Shira Lazar
Theme music composer Mike Relm
Country of origin United States
Original language(s) English
Production
Executive producer(s) Damon Berger, Shira Lazar
Broadcast
Original run May 15, 2011 – present
External links
Website

What's Trending is daily, live, interactive television show hosted by Shira Lazar that appears on YouTube covering the trending videos and personalities on YouTube.

Description

The show consists of a daily Trending Now top 5 video countdown that showcases the biggest viral videos of the day on YouTube. Throughout the week, different segments feature musical performances, packages featuring curated lists of videos on YouTube, and interviews with high profile celebrities and YouTube talent. Guests have included, will.i.am, Larry King, Mark Cuban, Lisa Kudrow, Stan Lee, Kevin Smith, Jason Mewes, Burnie Burns, Drew Carey, iJustine, Spoken Reasons, Cimorelli, Kendrick Lamar, Talib Kweli, Big Sean, Jenna Marbles, Tony Hsieh, Dustin Lance Black, Jon Landau (film producer), The Gregory Brothers, Antoine Dodson, Incubus (band), George Takei, Orlando Jones, Riff Raff (rapper), Skylar Grey, Danny Trejo, Felicia Day, Paul Scheer, Gilbert Gottfried, Cody Simpson, Snoop Dogg, Jon M. Chu, T.J. Miller, John Cena, Shaquille O'Neal, Billy Corgan, Robert Rodriguez, Common (rapper), Chris Hardwick, Margaret Cho, Eve (entertainer), Russell Simmons, Bobak Ferdowsi, Adam DeVine, Anders Holm, Blake Anderson, Dominic Monaghan, Pentatonix, Romany Malco, Mia Rose, Chelsea Kane and Greg Grunberg.

What's Trending has worked in conjunction with MTV's O Music Awards as well as the American non-profit organization The Trevor Project to stream their yearly event. Actor Daniel Radcliffe participated in a live chat with What's Trending discussing The Trevor Project.[1]

What's Trending has been able to get exclusive interviews with Arnold Schwarzenegger, while promoting his autobiography, Total Recall: My Unbelievably True Life Story,[2] and was one of the first news outlets to interview Bobak Ferdowsi after the successful launch of the Curiosity rover.[3]

In December 2012, What's Trending participated in the first "Tube-A-Tweet-A-Thon."[4] People would go to Twitter and tweet using the hashtag #Tubeathon and $1 would be donated to Covenant House to try and raise $50,000 to serve homeless youth.

On June 17th, 2013, Bedrocket Media Ventures made a seven figure investment in "What's Trending". [5]

Lupe Fiasco controversy

On June 7, rapper, producer Lupe Fiasco was interviewed during the program and said, "My fight against terrorism, to me, the biggest terrorist is Obama in the United States of America." [6] On June 20, Lupe Fiasco appeared on the Fox News show "The O'Reilly Factor" defending the controversial comments he made on the show.[7]

Reception

Steve Rosenbaum of Huffington Post wrote an article that said, "It's clear that CBS is committed to this story -- jumping past the cheesy bluescreen or robo-set and building Lazar and her team a truly 'webified' set that is both high tech and modern. When the network springs for a set, you know they're in it for the long run."[8] Mike Hale from The New York Times wrote on May 24, "What's really new about "What's Trending," and most of interest to Watchlist, is simply the fact that it's a live, scheduled half-hour Web show being done on the site of a major broadcast television network (and with a major corporate sponsor AT&T). That's revolutionary, whether the subject is social networking or retirement planning."[9] Marshall Kirkpatrick of Read Write Web wrote, "It will all be run through the living experiment of multi-platform viewer engagement that What's Trending is using and building at the same time. It's an effort that could help illuminate some developments in the future of entertainment on the web and it's ambitious enough to be downright inspirational."[10]

Departure from CBS News

On September 10, 2011 CBS News ended its relationship with Lazar and the show after a tweet was posted by a junior staffer claiming Apple co-founder Steve Jobs had died. A formal apology was issued live at the beginning of the September 13th show,[11] Now the show carries on independently through partnerships with Ustream and Livestream. Marc Hustvedt of Tubefilter wrote, "The show itself is still groundbreaking, and arguably the most polished half-hour live show on the internet right now. It brings intelligent people together to talk about top news stories in an informative way."[12]

In the summer of 2012, the show rebranded itself and became a daily show covering the most popular videos on YouTube.[13]

Awards

On July 19, 2012, What's Trending received a 2012 Primetime Emmy Nomination for Outstanding Achievement in Original Interactive Programming.[14] The show has also received two 2012 Webby Award Nominations for Best Host and Best Variety Show.[15] On January 12, the IAWTV held their award show in Las Vegas, in conjunction with the Consumer Electronics Show. There, What's Trending received four awards: Best Directing (Non-Fiction) - Brett Register, Best Host (Live) - Shira Lazar, Best Interactive/Social Media Experience and Best Hosted Live Web Series.[16]

In July, What's Trending was nominated for a Primetime Emmy Nomination for Outstanding Interactive Television Program.[17]

In February of 2013, What's Trending won a Streamy Award for Best Live Series.[18]

References

  1. ↑ Daniel Radcliffe Talks Suicide Prevention in the Trevor Project's First Google+ Live Chat, Retrieved September 17, 2012.
  2. ↑ Arnold Schwarzenegger Reveals All in Google+ Hangout Hosted by Shira Lazar, Retrieved October 8, 2012.
  3. ↑ Meet NASA's Mohawk Guy, Bobak Ferdowsi, Retrieved August 6, 2012.
  4. ↑ The 1st Annual Tube-A-Tweet-A-Thon Holiday Spectacular, Retrieved December 6, 2012.
  5. ↑ Retrieved July 12, 2013.
  6. ↑ Obama A Terrorists? Lupe Fiasco on Politics and Music, Retrieved June 7, 2011
  7. ↑ Bill O'Reilly Confronts Rapper Lupe Fiasco Over Calling Obama a 'Terrorist', Retrieved June 20, 2011
  8. ↑ CBS Joins the Curation Trend, Retrieved June 20, 2011
  9. ↑ Watchlist: A Self-Conscious Web Experiment From CBS News, Retrieved May 24, 2011
  10. ↑ The Incredible Engagement Feedback Loops of Startup Loving TV Host Shira Lazar, Retrieved October 27, 2011
  11. ↑ What's Trending Episode 18, Retrieved September 13, 2011
  12. ↑ What's Trending Forges on After Split from CBS, Retrieved September 13, 2011
  13. ↑ Web Show What's Trending Goes Daily, Retrieved August 20, 2012
  14. ↑ http://www.emmys.com/nominations/2012/Outstanding%20Creative%20Achievement%20in%20Interactive%20Media-Original%20Interactive%20Television%20Programming
  15. ↑ http://www.webbyawards.com/webbys/current.php?media_id=97
  16. ↑ IAWTV Awards Names Winners, Retrieved January 13, 2011
  17. ↑ What's Trending Gets Its First Primetime Emmy Nomination for Outstanding Interactive TV Program, Retrieved July 19, 2012.
  18. ↑ http://www.streamys.org/nominees-winners/3rd-annual-nominees/ The Streamy Awards 3rd Annual Nominees & Winners], Retrieved February 17, 2013

The Trending Ranter

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