Westar Watches

Westar

Wrist fashion!
Type	Private
Industry	Luxury goods
Founded	1985
Headquarters	Dubai, United Arab Emirates
Products	Watches, Wristwatches and accessories, precision engineering and Clocks
Parent	Al Futtaim Group
Website	www.westarwatches.com

Westar is a watch manufacturer established in the early 1980’s, Al-Futtaim Group being the sole distributor of Seiko and Raymond Weil, realized a void segment between the Japanese and Swiss brands. Thus, the decision was made to create watches targeting the Expat population in the Middle East.

History

In 1985,^[1] Westar was officially launched and distributed to the subsidiaries of Al-Futtaim Group in UAE, Oman and Qatar. From the time it was introduced to the market, a good response was observed. Thus in 1987, Westar has expanded its operation to other markets like Saudi Arabia, Bahrain, Syria and Lebanon. In 1990, Westar made its presence known in the Far East and CIS countries with Russia^[2] being one of its strongest distributors. Since 1990’s, the watch market has undergone profound changes. When consumer attention to watches has shifted from their primary function of keeping time to their role as accessories, chosen based on emotional factors (such as style, design and lifestyle), Westar watches has also adapted to these changes.
In 2003, the tagline for Westar was changed to “Wrist Fashion”. To date, Westar is being distributed across more than 45 countries worldwide. In 2012^[3] Westar opened its 100 per cent subsidiary in Chennai, India.

Logo etymology

Westar watches has chosen William Tell’s crossbow as the symbol of Westar.

Collections

Westar has 9 distinct collections each targeted at different consumer segments and price points:
Zing; Activ [sic]; Profile; Ornate; Executive; Automatic; Digital; Kidz [sic]; Ceramic

Zing
Westar Zing models are ladies fashion watches. The collection consists of a range of multi-colored straps and dials.
Activ
Westar Activ watches, are sporty men’s models.
Profile
Westar Profile, for men & women, is a collection consists of dress watches with stainless steel case and band doubled up with similar models in leather straps.
Ornate
Westar Ornate, a collection inspired by jewellery designs made for women.
Executive
Westar Executive – catering to the mid & lower income segment, the collection features gold-plated watches with folded bands for ladies and gents. This collection is aimed towards the expat communities in the UAE.
Automatic
Westar Automatic collection features the Y676 movement manufactured by Seiko Instruments, along with automatic winding, 21,600 vibrations per hour (3 Hz), quick day and date. The construction is all stainless steel with a see-through case back, 21 Jewels and 10ATM water resistance in both steel and leather straps.
Digital
Westar Digital, a collection with versatile colors with water resistance up to 100 meters, an alarm, and World Time function.
Kidz
Westar Kids – a watch made for kids, the collection showcases colorful digital and analog watches.
Ceramic
Westar Ceramic – The collection features watches with ceramic band and bezel for men and women, some embellished with crystals and mother of pearl dials.

External links

Company website www.westarwatches.com

References