WebSideStory

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WebSideStory, Inc., formerly Visual Sciences, was founded by Blaise Barrelet on September 10, 1996 as a website traffic analysis tool and links directory to market the web analytics product Hitbox and HBX[citation needed]. The company went public on September 28, 2004 (NASDAQ: WSSI)[citation needed]. In 2006, WebSideStory acquired high-end private data analysis and visualization software company Visual Sciences for $57 million.[1] A year after the acquisition, WebSideStory rebranded itself as Visual Sciences, Inc[citation needed]. In January 2008 Visual Sciences, Inc. was acquired by Omniture (NASDAQ: OMTR) for $394 million.[2]

WebSideStory was headquartered in San Diego, California[citation needed].

Business Model History

WebSideStory was hoping to sell the service for a small monthly amount of money but most web site owners refused to pay anything back then. WebSideStory decided then to offer a limited version for free in exchange for a small banner on each site they monitored traffic for. Surfers who clicked on the banner would be directed to a top list of web sites owned by WebSideStory. Unlike all other Internet startups from the late 90s, Websidestory never received traditional angel and VC investments but made real money and became instantly profitable by displaying banners on their top adult web site list. These sites were the only ones showing huge amount of traffic that could be converted into advertising revenue. As the rest of the web developed, they quickly started to advertise banners on their other site lists.

In late 1999, large brick and mortar businesses decided to use WebSideStory's Hitbox on their growing Internet entities. This time, customers paid for more in-depth statistics in exchange for removing the traditional Hitbox banner, giving birth to the "HBX" product line. Once WebSideStory was financially sound, it shuttered the free version of Hitbox and its associated advertising revenues. The company went public and eventually purchased Visual Sciences and took their name. Visual Sciences was acquired by Omniture in 2008 and as of October 2009 Omniture was acquired by Adobe Systems.

References

  1. ↑ Newcomb, Kevin (February 2, 2006). "WebSideStory Buys Visual Sciences". ClickZ. Incisive Media. Retrieved 14 March 2013. 
  2. ↑ Omniture Press Detail: Omniture to Acquire Visual Sciences

External links


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