WXYM

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WXYM
City of license Tomah, Wisconsin
Broadcast area La Crosse
Branding Mix 96
Frequency 96.1 MHz
Format Hot Adult Contemporary
ERP 44,000 watts
HAAT 160.0 meters
Class C2
Facility ID 39627
Transmitter coordinates 44°1′32.00″N 90°48′58.00″W / 44.0255556°N 90.8161111°W / 44.0255556; -90.8161111
Former callsigns WTRL-FM (1990-1992)
WBOG (1992-1997)
WUSK (1997-2000)
Affiliations AP Radio, Jones Radio Network
Owner Magnum Radio, Inc.
Sister stations WIBU-LP, WTMB, WBOG
Webcast Listen Live
Website www.mix96wxym.com

WXYM (96.1 FM) is a radio station broadcasting a hot adult contemporary music radio format. Licensed to Tomah, Wisconsin, USA, the station serves the greater La Crosse, Wisconsin, area. The station is currently owned by Magnum Radio, Inc. and features programming from AP Radio and Jones Radio Network.[1]

History

The station was assigned call sign WTRL-FM on August 8, 1990. On February 7, 1992, the station changed its call sign to WBOG, again on February 3, 1997, to WUSK, and on October 20, 2000 to the current WXYM.[2]

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