WXRC

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WXRC

City of license	Hickory, North Carolina
Broadcast area	Charlotte/Metrolina
Branding	95.7 The Ride
Slogan	No Silly Morning Shows, No Stupid Contests, No Hype, The Greatest Music Ever Made
Frequency	95.7 MHz
First air date	1962
Format	Classic Hits
ERP	100,000 watts
HAAT	311 meters
Class	C0
Facility ID	51174
Callsign meaning	W X RoCk (previous branding)
Owner	Pacific Broadcasting Group
Website	957theride.com

WXRC is a 70s rock-based Classic Hits radio station licensed to Hickory, North Carolina and serving the Charlotte market. It broadcasts with an ERP of 100 kW from studios in Newton, North Carolina.

History

WXRC signed on in 1962 as the sister station to 630 AM WIRC (now WAIZ), with the FM antenna mounted on the WIRC tower in southeast Hickory.

The station was sold along with WIRC in 1977.

In 1980, WXRC installed a more powerful transmitter, raising its Effective Radiated Power to 100 kW.

From the early '80s to 1985, WXRC was "X-Rock", an adult contemporary format using the automated TM (See Jones Radio Networks) Stereo Rock programming service. In 1985, the station built a new transmitter site near Lincolnton which allowed it to cover Charlotte. At the same time, it changed to live album-oriented rock.^[1] Programmed in the first year by local native and Appalachian State Graduate Greg Mull (see K-Rock Fort Meyers and 98 Rock Tampa), the station during the '80s only placed in the top 10 of Charlotte Arbitron ratings during Fall 1985-December 1986. Over the years, WXRC has tried various rock formats, including Triple-A. At one point the station emphasized hard rock and heavy metal, calling itself "The Panther", though the Charlotte football team was not entirely happy with this name.^[2] The switch to the current format was made in 2002.^[3]

WXRC was the Howard Stern outlet in Charlotte from 1998 to 2001. It climbed as high as second in the Charlotte ratings until dropping Stern for Lex and Terry in 2001.^[4] Throughout many changes musically, its playlist today consists mostly of artists from the "classic rock" era including the 1960s, 1970s, and 1980s. Although it has a fairly loyal following in the Charlotte area, it stopped reporting to Arbitron late in the first decade of the new millennium.

On Sundays Acoustic Storm plays a variety of acoustic-rock.

WXRC is the Charlotte affiliate for North Carolina State Wolfpack football and basketball.^[5]

References

↑ Jeff Borden, "Hickory Album-Oriented Station Enters Charlotte Radio Wars", The Charlotte Observer, October 1, 1985.
↑ Sean Jamieson, "NFL Team Rocks Radio Station with Suit Over Panther Problem," The Charlotte Observer, June 16, 1995.
↑ Mark Washburn, "95.7 FM Has New `Ride' for Listeners - Progressive Hits from '60s And '70s Will Be Station's New Format", The Charlotte Observer, September 5, 2002.
↑ Mark Washburn, "'Lex & Terry' Talk Sex, Sports and Eating," The Charlotte Observer, May 7, 2001.
↑ http://www.gopack.com/ViewArticle.dbml?DB_OEM_ID=9200&ATCLID=518452, Retrieved on 2008/05/07.

External links

Official website

Query the FCC's FM station database for WXRC

Radio-Locator information on WXRC

Query Nielsen Audio's FM station database for WXRC

v t e Radio stations in the Charlotte-Concord-Gastonia-Rock Hill market

By AM frequency	610 730 870 930 960 980 1030 1060 1080 1110 1150 1190 1220 1240 1270 1290 1310 1340 1370 1410 1430 1450 1480 1540 1660

By FM frequency	88.9 89.9 90.3 90.7 91.1 91.5 91.7 91.9 92.7 93.5 94.3 95.1 95.7 96.1 96.9 97.9 99.3 99.7 100.9 101.9 102.3 102.9 103.7 104.7 105.3 106.1 106.5 106.9 107.1 107.9

NOAA Weather Radio frequency	162.425 162.475 162.525

By callsign	KHC27 KJY85 WAVO WBAV-FM WBCN WBT WBT-FM WCGC WCRU WDAV WDEX WEND WFAE WFBK WFNZ WGFY WGIV WGNC WGSP WGSP-FM WHKY WHQC WHVN WIXE WKKT WKQC WLNK WLKO WMIT WNKS WNOW WOSF WNSC-FM WOGR WOLS WOSF WPEG WPZS WQNC WRBK WRCM WRFX WRHI W232AX WRHM WSGE WSOC-FM WTCG WTIX WULR WXL70 WXNC WXRC WYFG WYFQ WZGV

Defunct	WLCM WGTL WYLI-LP

North Carolina radio markets Asheville Charlotte Fayetteville Greensboro-Winston Salem-High Point Greenville-New Bern-Jacksonville Raleigh-Durham Other North Carolina radio regions Elizabeth City-Nags Head Roanoke Rapids-South Hill Rocky Mount-Wilson Wilmington South Carolina radio markets Charleston Columbia Florence Greenville-Spartanburg Myrtle Beach Rock Hill Other South Carolina radio regions Hilton Head See also List of radio stations in North Carolina List of radio stations in South Carolina

v t e Classic Hits radio stations in North Carolina

By frequency	94.5 95.7 96.5 100.7 102.5 102.9 105.5 107.9

By callsign	WELS-FM WERX-FM WFJA WFLB WKXS-FM WNCT-FM WXRC WZJS

By city	Banner Elk Columbia Greenville Hickory Kinston Laurinburg Leland Sanford

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in North Carolina See also Oldies Classic Hits

v t e Decades themed radio stations

1940s	'40s on 4

1950s	'50s on 5

1960s	'60s on 6 '60s Vibrations Absolute Radio 60s

1970s	'70s on 7 Absolute Radio 70s Totally '70s

1980s	'80s on 8 Absolute 80s Big '80s Free Radio 80s

1990s	'90s on 9 Absolute Radio 90s

2000s	Absolute Radio 00s

Coordinates: 35°27′18″N 81°03′47″W / 35.455°N 81.063°W / 35.455; -81.063

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