WWAX

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WWAX
City of license	Hermantown, Minnesota
Broadcast area	Duluth-Superior
Branding	NU 92
Frequency	92.1 FM (MHz)
First air date	1996
Format	Commercial; Hot AC
ERP	5,400 watts
HAAT	215 meters
Class	C3
Facility ID	26004
Callsign meaning	disambiguation of historic call sign WAKX
Owner	Red River Broadcasting (Red Rock Radio)
Sister stations	KQDS, KQDS-FM, KQDS-TV, KZIO
Webcast	Listen Live
Website	nu92.fm

WWAX (92.1 FM, "NU 92") is a hot adult contemporary music formatted radio station in Duluth, Minnesota, owned by Red River Broadcasting of Fargo, North Dakota.

The studios are located at Grandma's Marketplace, 501 Lake Ave South, in Canal Park, Duluth.

History

former 92.1 The Beat logo used in its CHR-based formats from 2004-2007

The station signed on in 1996 carrying a modern adult contemporary satellite feed. A change to local programming was made in 1997. WWAX branded itself as "92.1 Kiss FM" until being warned by Clear Channel which holds the copyright for the "Kiss" moniker. The station later changed its moniker to "92.1 The Beat" by 2004. It had fluctuated between the formats of Modern AC, Hot AC, Top 40 (CHR) and Adult CHR from 1997 to early 2007, and competed with KBMX "Mix 108".

In October 2008, announcements were already made on the station's webpage that "A 'Lite' Christmas was coming soon". By November 1 of that year, 92.1 Lite was playing all Christmas music around the clock. For 2009 the station started around the clock Christmas music during the middle of November instead of at the beginning.

92.1 The Beat tweaked its format to rhythmic leaning CHR in February 2007, and went adult contemporary as "92.1 Lite FM" on February 29, 2008.

On September 2, 2010 WWAX changed their format to hot adult contemporary, branded as "NU 92" (pronounced as "New 92"). This comes just after 102.5 flipping from classic rock to Top 40 (CHR) as KDWZ on August 30, as NU 92 and KDWZ both attack Hot AC/CHR hybrid KBMX "Mix 108" on both sides.

Previous logo

(previous 92.1 Lite FM logo)

External links

Query the FCC's FM station database for WWAX

Radio-Locator information on WWAX

Query Nielsen Audio's FM station database for WWAX

v t e Radio stations in the Duluth–Superior market

By FM frequency	88.1 88.5 89.1 89.5 89.9 90.5 91.3 92.1 92.9 93.7 94.1 94.9 95.7 96.5 97.3 98.9 100.5 101.7 102.5 103.3 104.3 105.1 105.9 107.3 107.7

By AM frequency	560 610 710 850 970 1230 1490

By callsign	W203AL KBMX KDAL KDAL-FM KDNI KDNW KDWZ KKCB KLDJ KQDS KQDS-FM KTCO KUMD-FM KUWS KZIO K231BI WDSM WEBC WEGZ WGEE WGHF-LP WGZS WHSA WJRF WKLK WKLK-FM WNXR WSCD WSCN WWAX WWEN WWJC

Minnesota radio markets Duluth–Superior Grand Forks, ND La Crosse, WI Mankato–New Ulm–St. Peter Minneapolis–St. Paul Moorhead–Fargo Rochester St. Cloud Other Minnesota radio regions Alexandria Austin–Albert Lea Bemidji Brainerd Fergus Falls–Detroit Lakes International Falls Iron Range Sioux Falls, SD Worthington–Marshall Willmar Wisconsin radio markets Eau Claire Green Bay Fox Cities La Crosse Madison Milwaukee-Racine Sheboygan Superior-Duluth Wausau-Stevens Point Other Wisconsin radio regions Door County Dubuque, IA Janesville-Beloit-Jefferson County Rice Lake-Spooner Wisconsin Dells-Baraboo See also List of radio stations in Minnesota List of radio stations in Wisconsin

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