WVXF

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WVXF
Charlotte Amalie, U.S. Virgin Islands
Branding Live Well Caribbean
Channels Digital: 17 (UHF)
Subchannels 17.1 Live Well Network
Translators W26DK-D 26.3 San Juan, Puerto Rico
W36DB-D 36.3 Ponce, Puerto Rico
W51DJ-D 51.3 Mayagüez, Puerto Rico
Owner LKK Group
(Storefront Television)
First air date 2001
Former affiliations CBS (2001-2009)
This TV (2009-2011)
Transmitter power 4.2 kW
Height 454 m
Facility ID 3113
Transmitter coordinates 18°21′19″N 64°56′49″W / 18.35528°N 64.94694°W / 18.35528; -64.94694
Website wvxftv.com

WVXF is a Live Well Network-affiliated, full service television station in St. Thomas, U.S. Virgin Islands transmitting over digital channel 17. The station is owned by LKK Group and is branded as Live Well Caribbean.

Cable subscribers in the U.S. Virgin Islands can watch WVXF on channel 9. WVXF is also available in Puerto Rico on Choice Cable TV, Liberty Cablevision,and as part of the Puerto Rico locals package on Dish Network.

History

WVXF signed on in 2001 as a CBS affiliate. Prior to WVXF's sign-on, CBS programming was seen on Charlotte Amalie's WBNB-TV, channel 10. However, that station left the air for good following Hurricane Hugo in 1989, when its transmitter was destroyed and the cash-strapped Benedek Broadcasting (owner of several small- and mid-market network affiliates on the mainland) could not afford to rebuild. Between 1989 and 2001, CBS service was available via satellite from New York (WCBS-TV), Raleigh (WRAL-TV), and/or Erie (WSEE-TV).

WVXF's first logo as a This TV affiliate, used from July 2009 until January 2010

On July 1, 2009, shortly after the digital television transition, WVXF switched affiliations, from CBS to This TV. Since July 13, CBS programming is available on TV2. In preparation, DirecTV and Dish Network dropped WVXF in favor of WSEE-TV shortly before the affiliation change (the station has since returned to Dish Network).

WVXF's "EFM Caribbean" logo, used from January 2010 until April 2011

In January 2010, WVXF rebranded as "EFN Caribbean", adding some syndicated programing and a local fashion-oriented program, Fashion Today, to its This TV programming.[1] The station relaunched once more on May 1, 2011, joining ABC's Live Well Network as its first primary-channel affiliate.[2]

References

  1. "CBN focuses WVXF on fashion, entertainment programming". Puerto Rico Daily Sun. January 20, 2010. Retrieved March 30, 2010. 
  2. "Local TV Station WVXF-Caribbean Brings a New Network to the Market". St. Thomas Source. April 28, 2011. Retrieved May 23, 2011. 

External links


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