WUMX
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| City of license | Rome, New York |
|---|---|
| Broadcast area | Utica, New York |
| Branding | Mix 102.5 |
| Slogan | Today's Best Music |
| Frequency | 102.5 MHz |
| First air date | 1982 (as WUUU-FM) |
| Format | Hot Adult Contemporary |
| ERP | 27,000 watts |
| HAAT | 198 meters |
| Class | B |
| Facility ID | 53656 |
| Transmitter coordinates | 43°2′14.00″N 75°26′40.00″W / 43.0372222°N 75.4444444°W |
| Callsign meaning | Utica MiX |
| Former callsigns |
WUUU-FM (1982-1993) WKDY (1993-1995) WSKS (1995-2001) WRBY (2001-2004) |
| Owner |
Galaxy Communications (Galaxy Utica Licensee LLC) |
| Website | mix1025.com |
WUMX (102.5 FM) is a radio station broadcasting a hot adult contemporary format. Licensed to Rome, New York, USA, the station serves the Utica, Rome New York area. The station is currently owned by Galaxy Utica Licensee LLC, the Utica division of Galaxy Communications. Syndicated programming on WUMX include The John Tesh Radio Show, and Elvis Duran and the Morning Show.
As WUUU
102.5 signed on in 1982 as WUUU, an adult contemporary station under the ownership of Norma Eilenberg. WUUU was known as "U-102" hence the callsign and the Utica, NY broadcast area. In 1989, WUUU changed to an oldies format, dropping the "U-102" moniker and was renamed Oldies 102. The WUUU call letters remained until a frequency swap with WKDY in 1993 which was on 93.5 FM.
As WKDY
102.5 operated as WKDY under the country music format known as "Hot Country KDY 102.5" aimed at rival WFRG which also went through a frequecy swap. "KDY country" proved no match for WFRG and was last place in the Utica-Rome market. In August 1994, Norma Eilenberg changed WKDY's format to CHR and became Kiss 102 with the propossal and help of new program director Wally Wilcox and after the Utica-Rome market went without a top 40 station when powerhouse WRCK changed from CHR to classic rock.
As WSKS
In December 1995, Kiss 102 changed its calls to WSKS. In the fall of 1996 Kiss 102 was renamed 102.5 Kiss FM. In 1997, Norma Eilenberg sold WSKS to Dame Media, where it remained a top 40 station. The station was sold by Dame Media to Clear Channel Communications in 1999. One year later, Clear Channel bought rival WOW-FM (WOWZ/WOWB) and Kiss-FM (WSKS) eventually took over the WOW-FM frequencies and WOWB Became WSKU. 102.5 played various formats until landing its second stint as a country music station.
As WRBY
In 2001, 102.5 changed calls to WRBY and became "Bob 102.5". Under the country music format for the second time, Bob 102.5 played country music marathons known as 20 Song Bob-A-Thons, causing rival Big Frog 104 (WFRG) to ditch its longtime 10 Songs In A Row imaging. Bob 102.5 was best known for their slogan, "Turn Your Knob To Bob". Despite their imaging and slogan WRBY had modest ratings compared to Big Frog 104 for a long time. At the beginning of 2004, Clear Channel spun the "Wheel Of Formats" and landed Hot AC. On January 12, 2004 WRBY flipped to the current "Mix 102.5". Mix 102.5 played music from the 1980's, 90's, as well as contemporary hits.
As WUMX
Shortly after the format change Mix 102.5 changed calls to the present-day WUMX. In October 2007, Clear Channel sold WUMX along with sister stations WOUR, WRNY, and WIXT to Galaxy Communications. Personalities on the station include Melanie from 10am to 3pm and Rick Gary (voicetracked from WZUN) from 3pm to 7pm. The John Tesh Show airs Sunday through Friday from 7pm to midnight. Elvis Duran and the Morning Show airs weekday mornings 6am to 10am. From early November until Christmas Day, the station flips to a holiday music format and is named "Christmix 102.5", sharing the format with WZUN (the two stations often share "Sunny 102 and Mix 102.5" bumpers during this time frame). Like WZUN, WUMX traditionally makes its Christmas changeover relatively early in the season. That practice began in 2005.
References
External links
- Query the FCC's FM station database for WUMX
- Radio-Locator information on WUMX
- Query Nielsen Audio's FM station database for WUMX
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