WSEV (AM)

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WSEV
City of license Sevierville, Tennessee
Frequency 930 kHz
Format Sports talk
Power 5,000 watts day
148 watts night
Callsign meaning SEVier County
Affiliations ESPN Radio
Owner East Tennessee Radio Group
Sister stations WPFT, WSEV-FM

WSEV (930 AM) operates as Sevierville, Tennessee's first and only local AM radio station. While other stations are licensed to Sevierville, their studios are based in Knoxville, Tennessee.

History

WSEV is the heritage station in Sevierville. It has aired the talents of future country singers, including Dolly Parton. In 1990 Dolly Parton purchased WSEV and moved the AM studios onto the campus of Dollywood in Pigeon Forge, Tennessee. During the Dollywood years, WSEV and its FM sister 105.5 WDLY (now WSEV-FM) simulcast a country music format. Some years later, the station was sold to East Tennessee Radio Group. Prior to adopting the current sports-talk format, WSEV simulcasted WSEV-FM's "Mix 105.5" adult contemporary format.

Recent history (circa 2010)

WSEV is a "barker" station: It broadcasts continuous advertisements for the Pigeon Forge area attractions, interspersed with "Tennessee Trivia" questions and comedy routines by "Milton Crabapple," Sheriff of Crabapple County. Billboards on approaching highways tout the station to incoming travelers.

Milton Crabapple explains life in Crabapple County — telling the exploits of himself and the other citizens. All of whom seem to have "Crabapple" as either their surame or part of their name (such as a "cousin" in show business, P.T. Crabapple).

In 2012, the station changed its imaging from Pigeon Forge Radio to Smoky Mountain Radio.

External links


Coordinates: 35°52′42″N 83°33′18″W / 35.87833°N 83.55500°W / 35.87833; -83.55500

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