WSCG (FM)

WSCG, also known as "G105.7" is a country music radio station located in Augusta, Georgia. The station is licensed by the Federal Communications Commission (FCC) to broadcast on 105.7 FM with an effective radiated power (ERP) of 100 kW.

History

WSCG signed on in July 1994. It began life as Eagle 102 - Classic Hits, broadcasting on the 102.3 frequency. That frequency had previously been WGUS - Big Gus (Country), Power 102 (CHR), and Froggy 102 (Country). Eventually, it became a Classic Hits station before settling on the Classic Rock format. After years of dominating the rock market in Augusta with only a 6,000 watt signal, on August 13, 2007 WEKL traded frequencies with sister country station WIBL, becoming "Eagle 105.7" while WIBL moved to 102.3, becoming "102.3 The Bull".

The 105.7 frequency began in 1952 as WAUG-FM, simulcasting WAUG-AM 1050 (now WFAM). The station was sold in 1980 and became WYMX with an album rock format known as "Rock 106". This format lasted until 1984 when it became WFMG with an adult contemporary format known as "M105". WFMG became "Sunny 105" in early 1986 under the WZNY call letters. In 1994, WZNY was acquired by Savannah Valley Broadcasting, which owned longtime contemporary hit radio outlet WBBQ. A format and airstaff swap was done in August of that year as WBBQ went AC and WZNY became CHR and within a year's time came to be known as Y-105. In September, 2004, WZNY was reborn as "105.7 The Bull", a gold-leaning country outlet with the new call letters of WIBL. On April 1, 2010, WIBL flipped its format back to Top 40, becoming "Y102.3".

On November 8, 2013, WZNY began stunting with a simulcast of WEKL as it assumed its format as "Eagle 102.3". WEKL, in return, flipped back to Country as "G105.7, Georgia-Lina's NEW Country". On November 21, 2013, WEKL changed its callsign to WSCG to reflect the new format. The station brought back the syndicated The Bobby Bones Show to mornings on January 2, 2014, it was originally heard for a brief period on Top 40 outlet Y102.3, ironically the station it replaced.

The station is owned by Clear Channel Communications.

Former Eagle 105.7 lineup

6 − 10 am: John Boy & Billy

10 am − 3 pm: Cliff Bennett (The Red-Headed StepChild)

3 pm − 5 pm: Kevin James

5 pm − 7 pm: Steve Burke "After Work"

7 pm − 12 m: Box

Other voices heard on the station include

Amber Lee, Doc Reno. Dale Thomas, Mike Thomas & Ric Rhoads

Former WEKL personalities

"Hairy Chested" Boomer Daniels, Jennifer Wylde, Montana Taylor, Lois Adams, Michelle Mitchell, Jim Mahaney, Chuck Williams, Robb Tomas, Ed Turner.

External links

• Station website
• Query the FCC's FM station database for WSCG
• Radio-Locator information on WSCG
• Query Nielsen Audio's FM station database for WSCG

Coordinates: 33°25′19″N 81°50′17″W / 33.422°N 81.838°W / 33.422; -81.838