WQXQ (101.9 FM) is a radio station broadcasting as of October 1, 2013 Fox Sports format. Licensed to Central City, Kentucky 270-754-3000, USA, the station serves the Central City-Owensboro/Evansville area. The station is currently owned by Radio Active Media, Inc.
WQXQ is considered a "Heritage Broadcast Station" and is a full 100,000 watt station. It can be heard about 80 miles away in every direction from the tower site in northern Ohio County, KY. The studios are located in Central City, Kentucky. WQXQ formerly employed a live on-air staff but now features automated programming from Dial Global Radio Networks sans a live morning program. The station was formerly known, during its country format, as "K-Country". That moniker is a play on its former callsign of "WKYA".
History
The station went on the air playing "beautiful music" as WNES-FM on 1980-04-23. That format continued until it switch over to a "Hot AC" format and started calling itself "KY-102" after the call sign change on 1981-12-01, the station changed its call sign to WKYA. The radio station employed local radio talent during this period and experienced a great deal of success, but head-to-head competition with "Hot AC" giant WSTO (96-STO) based at that time in Owensboro took its toll on the station. So after a slow down in listenership and sales, "KY-102" ceased to exists and it changed its format to Country Music. From that point on, it called itself "K-Country...KY-102". This was successful for a period of time until another Owensboro station clamped down on the market. This led to the present day format, the new call letters, and a new tower site. As of 1993-02-26 WKYA (K-Country) changed to the current WQXQ,.[1] A new tower was built in northern Ohio County and the station returned to a more "Hot AC" style format featuring a local talent in the morning and then satellite powered broadcast for the rest of the day. The station also attempted to brand itself as an "Owensboro Station" because during the format flip-flops, their main "Hot AC" competitor (96 WSTO) moved from Owensboro to Evansville, Indiana. There were even attempts at moving the entire studios to a small office in Owensboro, but this never happened. The studios are in Central City, Kentucky inside the same building they've been located in since their inception. They do, however, maintain a sales office in Owensboro & Central City but all broadcasting originates from their one and only studio in Central City. The studios are located south of downtown Central City in the Leader-News Weekly Newspaper office along Everly Brother's Boulevard. The old broadcast tower now acts as the "STL Broadcast Tower" which relays the signal to the main tower in Ohio County.
References
External links