WOVM

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WOVM

City of license	Appleton, Wisconsin
Branding	The Avenue
Slogan	"Your Music, Your Community."
Frequency	91.1 MHz
First air date	1956
Format	Adult Album Alternative
ERP	3600 watts
HAAT	127 meters (417 feet)
Class	A
Facility ID	36786
Transmitter coordinates	44°15′37″N 88°21′55″W / 44.26028°N 88.36528°W / 44.26028; -88.36528
Callsign meaning	Our Virgin Mary (former religious branding)^[1]
Former callsigns	WLFM (until 09/20/2005)^[2]
Affiliations	Timeless Cool
Owner	Music That Matters, Inc.
Website	www.AvenueRadio.com

WOVM (91.1 FM, "The Avenue") is an non-commercial American radio station licensed to Appleton, Wisconsin. The station is owned by Music That Matters, Inc.

The station was assigned the WOVM call letters by the Federal Communications Commission on September 20, 2005.^[2]

Ownership

From 1956 to 2005, the station was owned by Lawrence University and bore the calls WLFM, airing National Public Radio programming and Wisconsin Public Radio's Ideas network. Starboard Media purchased the station in the summer of 2005, changed the calls to WOVM and switched the station to its Relevant Radio Catholic religious programming.^[1] WLFM continues on as a student-run Internet radio station featuring a wide variety of music and talk, broadcast from Lawrence University.^[3]

In April 2008, Music That Matters Inc. reached a deal to acquire WOVM from Starboard Media Foundation d/b/a/ Relevant Radio^[4]^[5] The deal was consummated on July 10, 2008

Programming

From February 2009 to June 2011, WOVM aired a mix of blues, traditional and smooth jazz, lounge, and swing music. The format segued to Adult Album Alternative in June 2011.

References

↑ 1.0 1.1 "Relevant Radio Purchases WLFM". Relevant Radio (Press release). 2005-09-21.
↑ 2.0 2.1 "Call Sign History". FCC Media Bureau CDBS Public Access Database.
↑ "WLFM Radio". Lawrence University.
↑ "Deals - 5/5/2008". Broadcasting & Cable. 2008-05-05.
↑ "Transactions: 6-13-2008". Radio Business Report. 2008-06-13.

External links

v t e Radio stations in the Appleton-Oshkosh, Wisconsin market (Fox Cities)

(sub-market of Green Bay)

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