WOLT

WOLT-FM is an oldies radio station broadcasting as "103-3 Earth FM" and located in Greenville/Spartanburg, South Carolina. The station is licensed by the Federal Communications Commission (FCC) to the town of Greer and broadcasts on 103.3 FM with an effective radiated power (ERP) of 2,700 watts.

History

103.3 signed on in January 1993 as WLYZ, simulcasting WLWZ's urban contemporary format to the Spartanburg part of the market as "Double Z". For history of the urban contemporary format on 103.9 prior to the sign-on of 103.3, see WOLI-FM.

In late 1994, then station owner, Emerald City Broadcasting, purchased WWMM 107.3 and moved the urban format to the new station since it had a much stronger signal than the 103.3/103.9 simulcast. WWMM was relaunched as WJMZ "107.3 Jamz", while the 103 simulcast became alternative rock "103-X" with 103.3 picking up the WXWZ call sign and 103.9 picking up the WXWX call sign in early 1995. 103-X was the first alternative rock station in the market, but the same signal problems that the station(s) had remained.

On January 1, 1996, 103-X added Howard Stern's radio show for mornings, but was faced with a backlash from both radio listeners and advertisers that lasted for weeks. During that time Emerald City decided to sell out to Entercom, so 103-X changed formats to oldies in February, 1996, with the call letters WOLI (103.9) and WOLT (103.3) added a few months later. The station(s) were on satellite for the next few years and in late 1999, a local airstaff was finally added.

In November 2000 the station jumped on the 1980s oldies bandwagon that was going on at the time, becoming "Star 103", but retained the call letters for both stations. The syndicated Bob & Sheri radio show was added as well as a new airstaff. Over time, the station slowly evolved toward Classic Hits, but kept the Star 103 handle. In late 2003, the station changed its format to a Contemporary Christian/country hybrid as "The Walk", along with simulcast partner WOLI-FM 103.9, which covered the Greenville, South Carolina portion of the market.

In 2005, Entercom sold stations WOLT/103.3, WOLI-FM/103.9, and WSPA/910 to Davidson Media Group (a company that specializes in Latino formats; however, some others formats are carried), while retaining "The Walk" and placing it on its newly acquired 106.3 (WGVC) signal. Davidson Media Group time-brokered the entire station out, with Mon-Sat 5:00AM–10:00AM and Sunday mornings going to Spartanburg legend Bill Drake, and the rest of the airtime going to a company that carried an urban contemporary gospel format, branding the station as "Praize 103.3" (this all started in October 2005).

In August 2005, due to differences between Davidson Media Group and the company managing "Praize 103.3", the urban contemporary gospel format was abruptly dropped on Friday, August 10, 2006. The following morning, after Bill Drake's program, WOLT debuted an Oldies format, programmed by Davidson, which is a rare case as the company generally brokers its programming out. The station was known, when not airing brokered programming, as "103.3 WOLT - The Best of the 60s and 70s." Longtime upstate SC Disc Jockey "Brother Bill" Prather was the Operations Manager for WOLT and recorded many of the voice overs and was heard live on the air from time to time. WOLT has since brokered a large part of its airtime out to various other music/local affairs programming.

In November 2010, WOLT became known as "Carolina's Classic 103.3 WOLT." Classic hits is now the underlying 'format' of the station outside of brokered time. This is an attempt to give the station an identity that ties in with all the other classic based programs.

In January 2012, WOLT began running CHR mix programming in certain dayparts, using syndicated programming from Chicago-based company Jamtraxx, billing their dayparted hours as "103-3 SPIN FM." This is a nationwide debut of a potential new format that runs non-stop as music mixes targeting females 18-34. During all other hours, they broadcast and identify simply as "103-3 WOLT."^[2]

On March 1, 2013 the Earth FM oldies format from WOLI AM910/105.7 moved to WOLT.^[3]

As of September 2013 WOLT is nolonger the flagship station for Furman Football, Basketball, Baseball & Coaches shows is now on WGOG FM ^[4] and nolonger carries Clemson Basketball^[5]

References

External links

• WOLT official website
• Query the FCC's FM station database for WOLT
• Radio-Locator information on WOLT
• Query Nielsen Audio's FM station database for WOLT