WMUV
| City of license | Brunswick, Georgia |
|---|---|
| Broadcast area | Jacksonville, Florida |
| Branding | 100.7 The Bull |
| Frequency | 100.7 MHz |
| First air date | 1965 (as WIOI) |
| Format | Country |
| ERP | 62,000 watts |
| HAAT | 449 meters |
| Class | C0 |
| Facility ID | 48243 |
| Callsign meaning |
MoVin former format |
| Former callsigns |
WIOI (1965-1991) WOKV-FM (1991-1993) WBYB (1993-1995) WWRD (1995-1996) WWRR (1996-2005) WKQL (2005-2006) |
| Owner | Renda Broadcasting |
| Sister stations | |
| Website | bull1007.com |
WMUV (100.7 FM) is a Country formatted broadcast radio station located in Brunswick, Georgia, serving the Jacksonville, Florida area. WMUZ is owned and operated by Renda Broadcasting.
History
WMUV, whose frequency is licensed to Brunswick, Georgia, began targeting the Jacksonville area in 1965 as WIOI-FM 100.7, on June 3, 1991 as WOKV-FM. Since then they have embraced Contemporary Christian as WBYB (1993–1995), classic rock as both WWRD (1995–1996) and WWRR "Arrow 100.7" (1996–2005), and oldies as WKQL "Kool 100.7" (2005–2006). On October 20, 2006, WKQL became the eighth station in the United States to adopt the rhythmic hot AC MOViN' format.
On February 18, 2009, at 10am EST, the rhythmic AC format was dropped and the station switched to Classic Country as "Country Legends 100.7". On the morning of February 23, 2013, WMUV segued from Classic Country to country, as "Country 100.7". On April 18, 2013, WMUV rebranded as "100.7 The Bull" and shifted its focus towards Southern Georgia.
External links
- 100.7 The Bull Online
- News Release From Renda Broadcasting on format change
- Query the FCC's FM station database for WMUV
- Radio-Locator information on WMUV
- Query Nielsen Audio's FM station database for WMUV
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Coordinates: 30°49′16″N 81°44′13″W / 30.821°N 81.737°W