WMSR-FM

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WMSR-FM
City of license	Collinwood, Tennessee
Broadcast area	Florence-Muscle Shoals Metropolitan Area
Branding	The NEW Star 94.9
Slogan	Modern Hit Music
Frequency	94.9 MHz
Format	AAA
ERP	7,100 watts
Class	C3
Callsign meaning	W Muscle Shoals Radio or M uscle Shoals S ta R
Owner	URBan Radio Broadcasting
Sister stations	WLAY, WLAY-FM, WMXV, WVNA, WVNA-FM
Website	http://www.star94fm.net

WMSR-FM (94.9 FM) is a radio station licensed to Collinwood, Tennessee. It is part of the Florence/Muscle Shoals, Alabama, radio market and is owned and operated by URBan Radio Broadcasting. As of August 30th 2013 the station flipped from CHR to AAA, keeping the "Star" name.

Most of the airstaff remained following the format adjustments. The station retained the popular Kidd Kraddick in the Morning Program (5am to 9am CST) and Paige Holland continued as mid-day hostess (9am to 3pm CST). Afternoon drive personality Michelle Lockheart was moved to evenings (7pm to Midnight CST) with a new Afternoon program featuring the station's current music and program director Brian Rickman debuting (3pm to 7pm CST). Harley Quinn was added to the line-up as the station's overnight personality.

Additional programming on the station includes "The 10 @ 10" wherein the station spotlights a different year at 10am and plays "10 songs that defined it." The "Nineties At Noon" replaced the previous "Flashback Lunch". "Cover To Cover" airs at 1pm and Paige Holland highlights a diverse round of cover songs. In the 4pm, hour Brian Rickman offers "Out of Context", a feature devoted to rare and particularly odd recordings from all genres. At 11pm weeknights, Michelle Lockheart hosts "The 11th Hour", a feature dedicated to post-rock, ambient music, trip hop, stoner rock, world music and various other sub-genres of popular music.

Former Logo

External links

v t e Radio stations serving the Florence–Muscle Shoals, Alabama area

by AM frequency	620 1240 1290 1340 1450 1590

by FM frequency	88.7 89.9 91.3 92.3 93.9 94.9 96.1 101.5 102.7 103.5 105.5 106.3 107.3

by call sign	WAKD WBCF WBTG WBTG-FM WFIX WJHX WLAY WLAY-FM WMSR-FM WMXV WQLT-FM WQPR WSBM WVNA WVNA-FM WWFA WXFL WYTK

Alabama radio markets Birmingham Dothan Florence-Muscle Shoals Huntsville Mobile Montgomery Tuscaloosa Other Alabama radio regions Anniston Auburn Columbus, GA Gadsden Meridian, MS See also List of radio stations in Alabama

v t e CHR / Top 40 radio stations in the state of Alabama

By frequency	94.1 94.9 97.5 99.5 100.9 101.7 101.9 102.7 103.7 104.3 106.7 107.3

By callsign	WABD WBEI WHHY WKMX WMSR WQEN WWFA WZBQ WZRR WZYP

By city	Birmingham (WQEN) Birmingham (WZRR) Dothan Florence (WMSR) Florence (WWFA) Huntsville Mobile (WABD) Mobile (WRGV) Montgomery Selma Tuscaloosa (WBEI) Tuscaloosa (WZBQ)

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Alabama See also Contemporary Hit Radio Rhythmic KISS-FM MOVin Radio Disney

Coordinates: 35°01′48″N 87°47′06″W / 35.030°N 87.785°W / 35.030; -87.785

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