WMGX

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WMGX

City of license	Portland, Maine
Broadcast area	Greater Portland
Branding	Coast 93.1
Slogan	Today's Best Mix!
Frequency	93.1 MHz (also on HD Radio)
First air date	June 10, 1977
Format	Hot Adult Contemporary
ERP	50,000 watts
HAAT	135 meters
Class	B
Facility ID	58548
Callsign meaning	W MaGic X (former branding)
Owner	Saga Communications (Saga Communications of New England, LLC)
Webcast	Listen Live
Website	coast931.com

WMGX is a radio station in the United States, licensed to Portland, Maine. The station broadcasts on 93.1 MHz FM with a Hot AC format and is under ownership of Saga Communications.

History

WMGX launched on June 10, 1977 by Sunshine Broadcasting and played adult contemporary as "Magic 93".^[1]

During the mid-to-late-1980s and all of the '90s, The station was owned by the Portland Radio Group, LLC., which also operated an AM band "conservative-esque" talk station (WGAN), a country station (WPOR) and an "Oldies" (1950s' and early-1960s' popular music) station (WYNZ). WMGX's place was to be the flagship station, blending classic, soft, and progressive rock, with (at the time) adult contemporary music. At this time, the station claimed that "[It] never [played] the same song twice [in one 24 hour period]," a boast that it later backed up with a monetary prize to anyone who caught them doing so.

On March 9, 2006, 29 years after the station's launch, WMGX changed format. The station then became "Coast 93.1", with a hot adult contemporary format, featuring music from the 80s through the present.

Presently, WMGX has dropped the "80s, 90s and Now" slogan and has changed it to "Today's Best Mix". Although there has been no major changes in the format of the station, WMGX appears to play a larger variety of Top 40 music. However, the playlist still mixes in some hits from the 90s and 2000s; thus sustaining its Hot AC title.

References

↑ Broadcasting Yearbook 1979 (PDF). 1979. p. 98. Retrieved March 6, 2012.

External links

Station website

Query the FCC's FM station database for WMGX

Radio-Locator information on WMGX

Query Nielsen Audio's FM station database for WMGX

v t e Radio stations in the Portland, Maine market

By AM frequency	560 730 780 870 900 970 1310 1400 1440 1450 1490

By FM frequency	88.3 88.5 88.7 89.3 90.1 90.9 91.9 92.1 92.5 93.1 94.3 94.9 95.5 95.9 96.3 96.9 97.1 97.9 98.9 99.3 99.9 100.5 100.9 101.9 102.9 103.7 104.7 105.1 105.9 106.3 106.7 107.5

By callsign	W223BH W245AA W263BZ WBAE WBCI WBLM WBQQ WCLZ WCME WCYY WFNK WGAN WGIN WHOM WHTP WHXR WJBQ WJJB-FM WJTO WJZF-LP WJZP-LP WKTQ WLOB WLVP WMEA WMGX WMPG WMSJ WPEI WPKQ WPOR WPPI WRED WRKJ WSEW WTHT WTME WXEX-FM WXTP WYAR WYFP WYNZ WZAN

Maine radio markets Augusta-Waterville Bangor Portland Other Maine radio regions Northern & Downeast Maine Lewiston-Auburn See also List of radio stations in Maine

v t e Saga Communications, Inc.

Radio stations	KAFE KAZR KBAI KDXY KEGI KGMI KISM KICD KICD-FM KIOA/K260AM KJBX KLLT KLTI-FM KMIT KPSZ KPUG KRNT KSTZ KUQL WAFX WAQY WBAE WBCO WCFF WCLZ WCVQ WDBR WFEA WGAN/WGIN WHAI WHCU WHMP/WHMQ/WHNP WHQG WINA WIII WINQ WISE WIXY WJMR-FM WJYI WKBK WKFN WKLH WKNE WKVT WKVT-FM WLFZ WLRW WLZX WMGX WMLL WNAX WNAX-FM WNND/WNNP WNOR WNRG-FM WNYY WOXL-FM WPOR WPVQ WQEL WQMZ WQNY WQQL WRND WRND-FM WRSI WRSY WSNI WSNY WTAX WVAX WVMX WVVR WWWV WYMG WYNZ WYSE WYXL WYXY/W221CK WZAN WZBK WZID WZZP

Radio networks	Illinois Radio Network Michigan Farm Radio Network Michigan Radio Network Minnesota Farm Radio Network Minnesota News Network

Television stations	KAVU-TV (ABC) KOAM-TV (CBS) KFJX (Fox)¹ KVCT (Fox)¹ KXTS-LD (CBS) KMOL-LD (NBC) KVTX-LP (TMD) KUNU-LP (UNI)

¹ Saga Communications operates these stations owned by Surtsey Media.

Coordinates: 43°41′17″N 70°15′25″W / 43.688°N 70.257°W / 43.688; -70.257

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