WMDT-DT2

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WMDT-DT2
Salisbury, Maryland
Branding Delmarva CW 3
WMDT 47 News
Channels Digital: WMDT-DT 47.2 (UHF)
Affiliations The CW Television Network
(via The CW Plus)
Owner Brechner Management Company
(sale to Marquee Broadcasting pending)
(Delmarva Broadcast Service, LLC)
Founded 2000
Call letters' meaning see WMDT
Former callsigns "WBD" (2000-2006)
Former affiliations The WB (2000-2006, via
The WB 100+)
Transmitter power 250 kW (digital)
Height 307 m (digital)
Facility ID 16455 (digital)
Transmitter coordinates 38°30′7″N 75°44′7.6″W / 38.50194°N 75.735444°W / 38.50194; -75.735444 (digital)

WMDT-DT2 is the CW-affiliated television station for the Delmarva Peninsula. The station is part of The CW Plus, a special CW feed that broadcasts on cable and / or over-the-air on a digital signal. It is a second digital subchannel of ABC affiliate WMDT which is owned by the Brechner Management Company. Over-the-air, WMDT-DT2 broadcasts a digital signal on UHF channel 47.2 from WMDT's transmitter in rural Wicomico County, Maryland northeast of Mardela Springs. Known on-air as Delmarva CW 3, this can also be seen on Comcast channel 3 (hence the branding). WMDT-DT2's parent station has studios on West Main Street (although the address says Downtown Plaza) in Salisbury.

History

In 2000, WMDT launched cable-only WB affiliate "WBD" (the call letters were fictional). It was part of The WB 100+ as a result of the Salisbury market being among the top 100 in the United States. The station was only available on Comcast and Mediacom channel 14 and, as a result, was known on-air as "WB 14". It replaced WPHL-TV's channel location on both systems. Several months after its launch, the station was relocated to Comcast channel 3 and renamed "WB 3". On Mediacom systems, it moved to channel 2. WBD frequently aired cross-promotions for the main channel's weeknight news programs.

On January 24, 2006, TimeWarner and CBS Corporation announced that they would combine resources of The WB and UPN by closing down the two networks to own a new network, entitled The CW. The letters would representing the first initial of its respective corporate parents. UPN was offered on WBOC-TV's second digital subchannel and Comcast channel 5. It was announced on March 28 that WBD would become an affiliate of The CW via The CW Plus (a similar operation to The WB 100+). WMDT would then create a new second digital subchannel to simulcast WBD and offer CW programming for non-cable viewers. WBOC announced on May 9 that its UPN subchannel would become a Fox affiliate beginning August 21. On September 18, The CW debuted on WBD (now officially using the WMDT-DT2 calls). The station began to be known on-air as "Delmarva CW 3".

In August 2013, Brechner Management Company announced the sale of WMDT (and thus WMDT-DT2) to Marquee Broadcasting.[1]

Newscasts

Like most WB 100+ affiliates, WBD offered the nationally syndicated morning show The Daily Buzz on weekdays from 6 to 9. This practice continues as WMDT-DT2. When WBD became WMDT-DT2, the station began to simulcast the main channel's weekday Noon newscast. At some point in time, the first hour of WMDT's weekday morning show began to be simulcasted as well. When The CW launched, WMDT began producing a nightly prime time broadcast on WMDT-DT2 that competes with WBOC-DT2.

WMDT-DT2 features news personnel from WMDT. See that article for a complete listing.

References

  1. Malone, Michael (August 8, 2013). "WMDT in Salisbury, Md. Sells for $9 Million". Broadcasting & Cable. Retrieved August 9, 2013. 

External links

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