WLMV

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WLMV

City of license	Madison, Wisconsin
Branding	La Movida Radio ("The Move")
Slogan	"Donde Si La Mueves!" (roughly translated "Where You Move It!")
Frequency	1480 KHz AM
Format	Spanish Music & Talk
Power	5000 Watts
Class	B
Facility ID	41901
Transmitter coordinates	43°01′30.00″N 89°23′48.00″W / 43.0250000°N 89.3966667°W / 43.0250000; -89.3966667
Callsign meaning	La MoVida
Former callsigns	WISM (before 1984) WTDY (1984-1998) WTDA (1998-2002)
Affiliations	CNN en Español
Owner	Mid-West Family Broadcasting (Mid-West Management, Inc)
Sister stations	WHIT, WJJO, WJQM, WMGN, WOZN, WOZN-FM, WWQM
Website	LaMovidaRadio.com

WLMV (1480 AM), branded as "La Movida 1480", is a radio station serving the Madison, Wisconsin area. Owned by Mid-West Family Broadcasting, the station airs local Spanish language music and talk programming, along with national news breaks from CNN en Español Radio.

The 1480 AM frequency was originally the home of WISM, which was known for its long-time Top 40 and later automated oldies formats. By the mid-1980s, WISM would change its call sign to WTDY and adopt a mixture of news, sports, and music before becoming a full-time talk station. By the late 1990s, the call letters at 1480 would change to WTDA, as WTDY prepared to move to its new Extended AM home at 1670 AM, temporarily simulcasting at both signals. When WTDY's move to 1670 became permanent in 2002, Mid-West Family Broadcasting rechristened 1480 as WLMV, attracting a rapidly growing Latino audience in Madison as the market's first full-time Spanish-language station (and one of only two such stations in the market, with WTTN joining ESPN Deportes in 2009).

External links

"La Movida" WLMV official website

Query the FCC's AM station database for WLMV

Radio-Locator Information on WLMV

Query Nielsen Audio's AM station database for WLMV

v t e Radio stations in the Madison, Wisconsin market

By FM frequency	88.7 89.5 89.9 90.3 90.9 91.1 91.3 91.7 92.1 93.1 93.7 94.1 94.9 95.9 96.3 97.1 98.1 99.1 99.3 99.9 100.1 100.5 101.5 101.9 102.5 103.3 104.1 105.1 105.5 105.9 106.3 106.7 107.3 107.9

By AM frequency	810 970 1070 1190 1240 1310 1350 1480¹ 1550 1580¹ 1670

By callsign	W215AQ W216BL W270AU W277AE W300BM WBKY WCNP WDDC WDMP WDMP-FM WERN WEKZ-FM WHA WHFA WHIT WHHI WIBA (AM) WIBA-FM WIDE-LP WIXL-LP WJJO WJQM WJVL WJWD WLMV WMAD WMGN WMHX WMMM-FM WNWC WNWC-FM WOLX-FM WORT WOZN WOZN-FM WPDR WSJY WSUM WTMJ WTTN WTLX WTSO WWHG WWQM-FM WXJ87 WXXM WZEE

Weather	162.550

Wisconsin radio markets Eau Claire Green Bay Fox Cities La Crosse Madison Milwaukee-Racine Sheboygan Superior-Duluth Wausau-Stevens Point Other Wisconsin radio regions Door County Dubuque, IA Janesville-Beloit-Jefferson County Rice Lake-Spooner Wisconsin Dells-Baraboo See also List of radio stations in Wisconsin ¹Broadcast in Spanish (fulltime)

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