WHUR-FM

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WHUR-FM
City of license Washington, D.C.
Broadcast area Washington, D.C.
Branding "96.3 WHUR"
Slogan Sounds Like Washington
Frequency 96.3 MHz (also on HD Radio)
96.3 HD-2 for WHUR World
96.3 HD-3 for WHBC
First air date 1940s
Format Urban Adult Contemporary
ERP 16,500 watts
HAAT 244 meters
Class B (Non-commercial)
Facility ID 65707
Callsign meaning We're Howard University Radio
Owner Howard University
Webcast Listen Live
Website www.whur.com/

WHUR-FM is an Urban Adult Contemporary radio station that serves the Washington D.C. area. WHUR is licensed to Washington, D.C. and is owned by Howard University -- one of the few commercial radio stations in the United States owned by a college or university and the only independent, locally-owned station in the Washington, D.C. area. Also, the staff of the station mentors the students of the university's school of communications. The studios are located on campus (and is the only D.C. region urban contemporary station inside the District), and the transmitter tower is based in the Tenleytown neighborhood.

WHUR is also the home of the original Quiet Storm program, which loyal D.C. listeners have rated number one in the evening since 1976 and which spawned the namesake music genre that now airs on many radio stations across the United States. Jeff Brown hosts The Original Quiet Storm weeknights beginning at 7:30 p.m. In 2005, it also began broadcasting in IBOC digital radio, using the HD Radio system from iBiquity.

History

96.3 FM began back in the 1940s as Rockville, Maryland-based WINX, as an FM simulcast of WINX 1600AM. It had the slogan, "Sounds like Washington", to reflect the station's local ownership; and this slogan would be carried through until present-day format. WINX was originally owned by the Washington Post during the 1940s and early 1950s. United Broadcasting Corporation bought the station in the 1950s and moved the station from Washington to Rockville. During the 1950s the station played a wide variety of music and was known as the "Rockville Music Library". In the early 1960s, with the popularity of the FM band still fifteen years in the future, the AM station switched to top 40 format and took the FM along in the simulcast was one of Washington's most popular stations. The Post bought back WINX-FM and returned it to Washington DC, pairing it with their established WTOP-AM and the calls were changed to WTOP-FM. For a while, the station broadcast CBS Radio's early seventies "Young Sound" programming.

The Post later donated WTOP-FM to Howard University "to stimulate the intellectual and cultural life of the whole community and to train more people for the communications industry." On December 6, 1971, the station changed its call letters to WHUR-FM. WHUR became a jazz-formatted radio station, which it remained until the 1990s, when it switched to an Urban Adult Contemporary format.

By 1995, WHUR became one of the highest rated radio stations in the market, right behind WPGC-FM. Also that year, WHUR became the Washington radio and flagship affiliate of the syndicated Tom Joyner Morning Show (TJMS). However, in 1999, ABC Radio Networks did not renew its contract with WHUR and moved the show to WMMJ, thus ending its four-year relationship with the station. WHUR was forced to produce its own locally-based morning drive show. This initially somewhat affected the station's dominance over rival 'WMMJ. WHUR in 2002 acquired The Michael Baisden Show and later in 2005, The Steve Harvey Morning Show. The station regained its top two spots in the market to date pacing #2 in the 12+ demographic and #1 in the 25–54 age group demographic and clearly the number one urban formatted station in D.C.

The Quiet Storm format of mellow, rhythm and blues/soul music, smooth jazz and love songs often played at night on many radio stations started at WHUR. The format originated when then intern Melvin Lindsey played a soothing string of songs during a particularly bad storm in the mid-1970s, even as power was cut to most of the other radio stations in the Washington, DC area. The Quiet Storm nighttime format has since been replicated to other major cities that have R&B station formats, such as San Francisco-based KBLX (which formerly utilized a 24-hour Quiet Storm format for three decades).

External links

Coordinates: 38°57′00″N 77°04′44″W / 38.950°N 77.079°W / 38.950; -77.079

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