WHLC
 | |
| City of license | Highlands, North Carolina |
|---|---|
| Broadcast area | Greenville/Spartanburg/Asheville market |
| Slogan | Soft & easy favorites |
| Frequency | 104.5 MHz |
| Repeaters | W239AN 95.7 Highlands |
| First air date | 1993[1] |
| Format | Easy listening |
| Audience share | 0.6 (Wi'08, R&R[2]) |
| ERP | 460 watts |
| HAAT | 353 m (1,158 ft) |
| Class | A |
| Facility ID | 10351 |
| Transmitter coordinates | 35°3′40.00″N 83°11′5.00″W / 35.0611111°N 83.1847222°W |
| Callsign meaning | Highlands, Cashiers[1] or Carolinas |
| Owner | Charisma Radio Corp. |
| Website | whlc.com |
WHLC FM 104.5 is a radio station covering a small area where Georgia and the Carolinas meet. Owned by Charisma Radio Corp. (Wanda and Chuck Cooper[1])and based in Highlands, North Carolina (also its city of license), its studios are just north of the historic downtown on the Cashiers Road (U.S. 64). The transmitter is nearby, and operates at 460 watts effective radiated power. The station went on the air in mid-1993.
According to FCC maps, WHLC covers the southwestern half of Macon County (including Franklin), the southern half of Jackson County (including Cashiers) to the east, the southwestern corner of Transylvania County (as far as Lake Toxaway) further east, the far northwestern tip of South Carolina (as far south as Walhalla) to the south and southeast, and the eastern half of Rabun County, Georgia (out to Clayton) to the southwest. According to the station's own map, coverage goes extremely far to the south and southeast, though this seems highly unlikely under normal circumstances, even given that this area is well out of the obstruction of the mountains.
WHLC plays easy listening music dating back to the 1950s, including instrumental versions of soft rock tunes, with a target audience of over-35 listeners.[1] It is the only full-service station licensed to Highlands, although the town's location on a high plateau allows people to receive other stations from Asheville, and as far away as northeastern metro Atlanta. Also licensed to Highlands is W269AY, which retransmits WCQS from Western North Carolina Public Radio in Asheville.
Translators
WHLC has one broadcast translator station, also located in Highlands. The initial permit (November 1996) had callisgn W279AH on 103.7, then W277AL on 103.3 (May 2001), from a different location than the main station on the southwest edge of the Highlands city limit. It obtained a construction permit at the same location to change to 95.7, lower the antenna by about 10 meters, and increase to 75 watts. (This superseded an application to stay at the original height but at 25 watts.) The new callsign, W239AN, was issued in July 2007.
| Call sign | Frequency MHz | City of license | ERP W | Class | FCC info |
|---|---|---|---|---|---|
| W239AN | 95.7 | Highlands, North Carolina | 75 | D | FCC |
In 2003, it also made applications for 106.5 in Cashiers, 97.1 in Lake Toxaway, 99.1 in Franklin, and 105.3 in "Scaly" (Scaly Mountain) in North Carolina, and for 94.9 in Easley and 101.7 in Greenville, South Carolina. As of 2009, these are still pending.
References
- ↑ 1.0 1.1 1.2 1.3 Cooper, Wanda; Cooper, Chcuk. "The History of WHLC". Retrieved 2010-07-13.
- ↑ "Greenville-Spartanburg Market Ratings". Radio & Records.
External links
- Query the FCC's FM station database for WHLC
- Radio-Locator information on WHLC
- Query Nielsen Audio's FM station database for WHLC