WFTS-TV

WFTS

Tampa/St. Petersburg, Florida United States
City of license	Tampa, Florida
Branding	ABC Action News
Slogan	Taking Action For You
Channels	Digital: 29 (UHF) Virtual: 28 (PSIP)
Subchannels	28.1 ABC 28.2 Live Well Network
Affiliations	ABC
Owner	E. W. Scripps Company (Scripps Media, Inc.)
First air date	December 14, 1981
Call letters' meaning	Family (or Florida) Television Station (referring to original owner, Family Group Broadcasting)
Former channel number(s)	Analog: 28 (UHF, 1981–2009)
Former affiliations	independent (1981–1988) Fox (1988–1994)
Transmitter power	1,000 kW
Height	468 m
Facility ID	64588
Transmitter coordinates	27°50′32″N 82°15′45″W / 27.84222°N 82.26250°W / 27.84222; -82.26250
Licensing authority	FCC
Public license information:	Profile CDBS
Website	www.abcactionnews.com

WFTS-TV, virtual channel 28 (UHF digital channel 29), is an ABC-affiliated television station located in Tampa, Florida, United States and also serving the nearby city of St. Petersburg. The station is owned by the E. W. Scripps Company. The station's studios are located on North Himes Avenue on the city's northwest side (across the street from Raymond James Stadium), and its transmitter is located in Riverview, Florida.

History

The channel 28 allocation in Tampa Bay was to have been used by WTSS-TV, an affiliate of the DuMont Television Network in the 1950s.^[1] It is very likely that that station never made it to air.

As an independent station

WFTS first signed on the air on December 14, 1981, operating as an independent station. As the flagship of the locally-based Family Group Broadcasting, the station programmed a family-oriented general entertainment format with cartoons, off-network dramas, classic movies and religious programs. Its call letters originally stood for "Family Television Station". Family Group Broadcasting sold the station to Capital Cities Communications on April 22, 1984, becoming Capital Cities' first station in Florida, the group's first (and only) independent station, and the last station to be acquired by the group prior to its merger with ABC. Under Capital Cities, the station added more off-network sitcoms and reduced the number of religious programs and drama series on its schedule.

In 1986, Capital Cities stunned the broadcasting industry with its purchase of ABC – a network that was ten times bigger than Capital Cities was at the time. Capital Cities owned several ABC affiliates, and two CBS affiliates: KFSN-TV in Fresno and WTVD in Durham, North Carolina. The company's combined assets exceeded Federal Communications Commission (FCC) ownership limits of the time, so Capital Cities decided to keep its CBS affiliates and change their affiliations to ABC, along with longtime ABC affiliates WPVI-TV in Philadelphia and KTRK-TV in Houston, and sold WFTS and the ABC owned-and operated station in Detroit, WXYZ-TV, to the E. W. Scripps Company, while selling several other stations to minority-owned firms.

Scripps continued the general entertainment format on WFTS, running cartoons, sitcoms, movies and drama series. A 10 p.m. newscast was planned for the station, but ultimately did not come to fruition. WFTS became the Tampa Bay market's Fox affiliate in 1988, after it was dropped by then-rival WTOG (channel 44); the station began to identify on air as "Fox 28", and soon after briefly identified its call letters as standing for "Fox Television Station".

As an ABC affiliate

On May 22, 1994, New World Communications signed an affiliation agreement with Fox, that resulted in twelve of New World's stations, including Tampa Bay's longtime CBS affiliate WTVT (channel 13), being tapped to switch to the network. Among the stations making the switch were longtime CBS affiliates WJBK-TV in Detroit and WJW-TV in Cleveland.^[2] Not wanting to be relegated to the UHF band, CBS heavily wooed Detroit's longtime ABC affiliate, WXYZ, as well as Cleveland's longtime ABC affiliate, WEWS-TV (both owned by Scripps). With this as leverage, Scripps told ABC that it would have to affiliate with four of its stations: WFTS, KNXV-TV in Phoenix (which was also slated to lose its Fox affiliation to New World-owned CBS affiliate KSAZ-TV), WMAR-TV in Baltimore and WCPO-TV in Cincinnati – the latter had to wait for ABC's affiliation contract with WKRC-TV to expire in June 1996 in order to make the switch. Scripps insisted on including WFTS and KNXV in the deal even though neither station had a news department.

As a result on December 12, 1994, WFTS assumed the market's ABC affiliation from longtime affiliate WTSP (channel 10), which took over the CBS affiliation from WTVT. Most of WFTS's syndicated programs were then acquired by WTTA (channel 38), WTOG and/or WTMV (channel 32, now WMOR-TV), which would also air Fox Kids. In November 2004, WFTS became one of three Florida television stations, and one of the many Scripps-owned ABC affiliates that preempted Saving Private Ryan.^[3]

Tampa-St. Petersburg-Sarasota is the fourth largest market with a major network affiliate broadcasting on the UHF band (14-51); although most digital television stations broadcast on a UHF frequency, most also identify through the use of a PSIP virtual channel as being on the VHF band, corresponding with the stations' former analog channel numbers. Because WFTS was formerly on UHF analog channel 28, it continues to identify as channel 28 through the use of PSIP. The larger markets with a major network in the UHF channel range are Phoenix (ABC-affiliated KNXV-TV, virtual channel 15), Atlanta (CBS-affiliated WGCL-TV, virtual channel 46) and Detroit (CBS owned-and-operated station WWJ-TV, virtual channel 62).

Digital television

Digital channels

The station's digital signal is multiplexed:

Analog-to-digital conversion

WFTS-TV shut down its analog signal, over UHF channel 28, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 29,^[5][6] using PSIP to display WFTS-TV's virtual channel as 28 on digital television receivers.

News operation

Former WFTS newscast title card.

Screencap of "StormWatch in High Definition".

WFTS-TV presently broadcasts 32 hours of locally produced newscasts each week (with five hours on weekdays, four hours on Saturdays and three hours on Sundays). WFTS currently uses Weather Services International's Titan HD weather system for its forecasts. WFTS is one of ten television stations that airs consumer reports from John Matarese of ABC-affiliated sister station WCPO-TV in Cincinnati.

During its days as an independent station and then as a Fox affiliate, WFTS presented hourly news and weather updates, featuring a person reading the day's headlines or the current forecast. During the station's first few months on the air, the newsbreaks were provided by WNSI-AM (1380, now WWMI) in an audio-only format, over a News Check slide. Later on, news updates began to feature on-camera newsreaders at WFTS's studios. By the late 1980s, the news and weather updates were titled 28 Newsbreak or 28 Weatherbreak. These news updates were discontinued in December 1994 upon the station's switch to ABC.

WFTS launched a full-scale news department and began airing regular long-form newscasts on December 12, 1994, branded as 28 Tampa Bay News. The newscasts initially originated from Telemation studios in Clearwater, since WFTS's studios on Tampa's east side (at the corner of I-4 and Columbus Drive) were not large enough to house a full-sized newsroom or a news set. The station's news department then moved to its new studio facilities on Himes Avenue, across from Raymond James Stadium, in 1996. The station gradually added a two-hour morning newscast from 5–7 a.m., a half-hour noon newscast, a 90-minute block of news from 5–6:30 p.m., and a nightly 11 p.m. newscast. Given the fact that many former Fox stations had switched to ABC, NBC or CBS at the time as a result of Fox's affiliation deal with New World Communications, WFTS did not falter and manages to compete with rival stations in the Tampa market even as many stations in such a situation that launched newscasts had no success at competing with long-standing (mostly VHF) news stations (some stations shut down their news departments as a result). Four members of WFTS's current on-air news staff have been with the station since the news department's launch: anchors Brendan McLaughlin and Linda Hurtado, and meteorologists Denis Phillips and Wayne Shattuck.

The newscast title was changed to 28 News briefly in 2002, before being changed again to ABC Action News later that year due to viewer confusion with the "ABC28" branding. The universal Action News branding for newscasts and general promotion is also shared with NBC-affiliated sister station KSHB-TV in Kansas City, Missouri. In the fall of 2005, the station expanded its weekday noon newscast to one hour, following the cancellation of the ABC soap opera Port Charles. On July 28, 2007 beginning with the 6 p.m. newscast, WFTS-TV became the first television station in the Tampa Bay market to begin broadcasting its local newscasts in high definition;^[7] WFTS surprisingly beat out rivals WTVT and WTSP who were both rumored to be competing to launch the first high definition newscast in Tampa Bay. WFTS was the first Tampa Bay station to broadcast its weather segments in true high definition in October 2007, rival WFLA-TV (channel 8) soon followed.

Until December 2009, WFTS was one of two stations in the market to have two women regularly anchor an evening newscast: Wendy Ryan and Linda Hurtado anchored the station's 5 p.m. news broadcast; while Denise White and Kathy Fountain anchored the 5 p.m. newscast on WTVT (Fountain retired on December 30, 2009, leaving Ryan and Hurtado as the only all-female anchor team in Tampa Bay; this changed again in the summer of 2010 when Jamison Uhler joined WFTS from WCAU-TV in Philadelphia as 5 p.m. and 11 p.m. co-anchor). On April 25, 2012, WFTS launched ABC Action News Now, an exclusive newscast and weather station available mainly to smartphone and tablet users and designed with a program schedule designed with those devices in mind, rather than a traditional "news wheel" schedule seen on most news/weather-only subchannels. During severe weather and breaking news events, the channel is also carried on-air over 28.2 and local cable television providers in lieu of the Live Well Network.

In November 2012, WFTS overtook all other local stations in all evening and late news ratings in the demographic of Adults 25-54.^[8] This marked the first time ever WFTS won at 5:00, 5:30, 6:00 and 11:00 p.m. in the key demographic during one ratings period.

News/station presentation

Newscast titles

• News Check (1980s)
• 28 Newsbreak / 28 Weatherbreak (1988–1994)
• 28 Tampa Bay News (1994–2002)
• 28 News (2002)
• ABC Action News (2002–present)

Station slogans

• "Catch Familyvision on Channel 28" (1981–1984)
• "Tampa Bay's Independent" (ca. 1986–1988)
• "Your Fox Television Station/Tampa Bay's Fox Television Station"^[9] (1988–1994; coincidentally, this term was trademarked by Fox Television Stations, which currently owns WTVT)
• "Working Hard To Be Your Favorite" (1994–1995)
• "Real People, Real News" (1996–1999)
• "You Need to Know" (2002)
• "Taking Action for You" (2002–present)

On-air staff

Current on-air staff^[10]

Anchors

• Sarina Fazan - weekends at 6:00 and 11:00 p.m.; also weeknight reporter
• Ashley Glass - weekend mornings on ABC Action News This Morning (6:00-8:00 + 9:00-10:00 Saturdays and 6:00-7:00 + 8:00-9:00 a.m. Sundays); also weekday reporter and fill-in anchor
• Linda Hurtado - weeknights at 5:00 and 5:30 p.m.; also health reporter
• Brendan McLaughlin - weeknights at 5:30 and 6:00 p.m.
• Deiah Riley - weekday mornings on ABC Action News This Morning (5:00-7:00 a.m.) and weekdays at noon
• Wendy Ryan - weeknights at 6:00 and 11:00 p.m.
• John Sabol - weekends at 6:00 and 11:00 p.m.
• Dan Shaffer - weekday mornings on ABC Action News This Morning (5:00-7:00 a.m.) and weekdays at noon
• John Thomas - weekend mornings on ABC Action News This Morning (6:00-8:00 + 9:00-10:00 Saturdays and 6:00-7:00 + 8:00-9:00 a.m. Sundays); also weekday reporter
• Jamison Uhler - weeknights at 5:00 and 11:00 p.m.

ABC Action Weather

• Denis Phillips (AMS Seal of Approval) - chief meteorologist; weeknights at 5:00, 5:30, 6:00 and 11:00 p.m.
• Shay Ryan (AMS Seal of Approval) - meteorologist; weekday mornings on ABC Action News This Morning (5:00-7:00 a.m.) and weekdays at noon
• Bill Logan - weather anchor; weekend mornings on ABC Action News This Morning (6:00-8:00 + 9:00-10:00 Saturdays and 6:00-7:00 + 8:00-9:00 a.m. Sundays); also weekday reporter
• Wayne Shattuck (AMS Seal of Approval) - meteorologist; weekends at 6:00 and 11:00 p.m.

ABC Action Sports

• Tom Korun - sports director; weeknights at 6:00 and 11:00 p.m.
• John Sabol - sports anchor; weekends at 6:00 and 11:00 p.m., also sports reporter

Reporters

• Lissette Campos - "Community Calendar" and "Positively Tampa Bay" feature reporter; also director of community affairs
• Meredyth Censullo - weekday morning traffic anchor (5:00-7:00 a.m.)
• Carson Chambers - general assignment reporter
• Laura Harris - general assignment reporer; also fill-in anchor
• Alex Hobson - general assignment reporter
• Jacqueline Ingles - general assignment reporter
• John Matarese - consumer reporter; based out of WCPO in Cincinnati
• Alison Morrow - general assignment reporter
• Rob Munoz - general assignment reporter
• Ryan Raiche - multimedia journalist
• Fallon Silcox - general assignment reporter
• Alan "Captain Al" Taylor - Action Air One pilot and traffic reporter
• Erik Waxler - multimedia journalist

ABC Action News I-Team Investigators

• Jackie Callaway - consumer advocate for the Taking Action For You feature segments
• Wendy Ryan - "Dirty Dining" investigative reporter
• Adam Walser - investigative reporter

Notable former on-air staff

• Jay Crawford - sports director (1998–2003; now at ESPN and WCBS-TV in New York City)
• Linda Gialanella - weekend meteorologist/fill-in meteorologist (2003–2009)
• Walt Maciborski - anchor/reporter (2005–2009; now main anchor at KEYE-TV in Austin)
• Nannette Miranda - reporter (2000–2003; now Sacramento bureau chief for KABC-TV in Los Angeles and KGO-TV In San Francisco and KGTV in San Diego)
• Elaine Quijano - reporter (1998–2000; now with CBS News)^[11]
• Alex Sanz - freelance reporter (now at WPTV-TV in West Palm Beach, Florida)^[12]
• Drew Soicher - sports director (1994–1998; now at KUSA in Denver)^[13]
• Sage Steele - reporter (1998–2001; now at ESPN)^[14]

Broadcast, cable and satellite carriage

In addition to its main signal coverage area, WFTS's signal can also be viewed in portions of Citrus, Sumter, Sarasota, De Soto, Highlands, Orange, Osceola and Lake Counties.

The station is not available in Comcast's Venice service area (in southern Sarasota County) due to the presence of WWSB (channel 40), an ABC station formed as the signal of WTSP, the Tampa-St. Petersburg market's previous ABC affiliate, provided insufficient over-the-air coverage in the Sarasota area. As a result, WFTS is not available to over 91,000 cable subscribers.^[15]

References

External links

• ABCActionNews.com - Official website
• Query the FCC's TV station database for WFTS-TV
• BIAfn's Media Web Database -- Information on WFTS-TV
• Program Information for WFTS at TitanTV.com
• mcsittel.com: 1990s DX screengrabs from Tallahassee -- includes WFTS "Fox 28" screengrabs from 1992 and 1993
• "Tampa Bay Live" website used from 1999-2000. Still works a bit.
• 28 News Documentary.