WEZV

WEZV

City of license	North Myrtle Beach, South Carolina
Broadcast area	Grand Strand
Branding	Easy 105.9 & 100.7
Slogan	The Relaxing Station
Frequency	105.9 MHz
First air date	August 15, 1972[1]
Format	Easy Listening
ERP	17,000 watts
HAAT	110 meters
Class	C3
Facility ID	49986
Transmitter coordinates	33°51′16.00″N 78°43′0.00″W / 33.8544444°N 78.7166667°W / 33.8544444; -78.7166667
Former callsigns	WNMB[2]
Affiliations	AP Radio
Owner	Fidelity Broadcasting Corporation
Webcast	Listen Live
Website	wezv.com

WEZV (105.9 FM) is a radio station broadcasting an Easy listening format. Licensed to North Myrtle Beach, South Carolina, USA, the station serves the Myrtle Beach and Wilmington areas. The station is currently owned by Fidelity Broadcasting Corporation and is branded as Easy 105.9.^[3][4]

History

WNMB signed on on August 15, 1972 in North Myrtle Beach, South Carolina. For much of its history the station played an adult contemporary and oldies mix.^{[citation needed]} Calvin Hicks and Billy Smith were DJs in 1985.^[5]

In 1997, after listening to a consultant in Cleveland, WNMB switched from adult contemporary to hot adult contemporary, with a sound more like modern rock or adult alternative than fans were used to. Bob and Sheri were also added in the morning. Vice president of operations and midday host Phil Thompson said people thought they were hearing Surf 107.5 in nearby Wilmington and ratings dropped. By 1999 WNMB returned to mainstream adult contemporary with such artists as Dan Hartman, Bill Medley, Jennifer Warnes, Kenny Loggins, Elton John, Rod Stewart, Celine Dion, Backstreet Boys, Eric Clapton and Sarah McLachlan, but not Kenny G. Alanis Morissette, Citizen King, Collective Soul, Pearl Jam, Lit, Train, and Len were out, though Bob and Sheri remained.^[6]

B-105.9 once had a bee as its symbol. Former B105/B105.9 employees include but are not limited to: Mitch Adams, Steve McClung, Barry Ballard, Phil Thompson, Dave Dobson, Steve Chapman and Tyler Watkins. Scott Richards continues to work at the station today.^{[citation needed]}

At one time the studios were located on Pine Avenue in North Myrtle Beach,^[7] but new owners moved to Wesley Drive in Myrtle Beach and WNMB, a simulcast partner during part of its history, took the old studios after it went out on its own.^[8]

With ratings down and the other easy listening station having changed format in 2000, WNMB changed to its current call letters and the easy listening format, dropping Bob and Sheri.^[9] The 94.5 WYEZ frequency was added later in the year.^[8] Over the next few years, the two stations evolved, reducing the number of instrumentals until eventually the stations' format crossed the line to what most radio stations would call adult standards. WYEZ dropped its simulcast in July 2007.^[10] In 2008, WEZV began simulcasting on WGTN-FM.

Diane DeVaughn Stokes hosts "Diane at Six" weekdays from 6 to 7 PM.^[11]

Another WEZV was previously owned by Kalamusic Corporation out of Kalamazoo, Michigan. It was operated as an Easy Listening station in Fort Wayne, Indiana (101.7 FM), with its sister station of WEZR on the AM side. The call letters were dropped when the station changed formats around 1991.

References

External links

• Query the FCC's FM station database for WEZV
• Radio-Locator information on WEZV
• Query Nielsen Audio's FM station database for WEZV