WEMP

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"WEMP" redirects here. For the Milwaukee radio station that held the WEMP calls from 1935-2004, see WSSP. For the New York station which held the WEMP calls from 2011-2012, see WFAN-FM.

WEMP
City of license	Two Rivers, Wisconsin
Broadcast area	Manitowoc County and Sheboygan County
Frequency	98.9 MHz
First air date	December 7, 2013 (2013-12-07) (two day program test authority)
Power	6 kW
ERP	6 kW
HAAT	89.4 m
Class	A
Facility ID	85300
Callsign meaning	Heritage call sign formerly used by WSSP Milwaukee
Owner	Mark Heller (Metro North Communications, Inc.)
Sister stations	WGBW, WLWB

WEMP (98.9 FM) is an FM radio station licensed to Two Rivers, Wisconsin that is currently silent as it attempts to acquire a transmitter site and their license to cover after their successful program test authority period. The station covers the Manitowoc/Two Rivers market, along with eastern Sheboygan County, including Sheboygan. The station is owned by Mark Heller via Metro North Communications, Inc., which is the station's licensee. The station's allocation has been proposed by the FCC since 1996, going through three owners who failed to build the facilities before Heller's purchase of the license in 2013.

The station began broadcasting via program test authority on the evening of December 7, 2013 at 10pm, broadcasting until December 9 at midnight, using a limited hour loop of easy listening music with some Christmas music mixed in due to music licensing concerns, along with weather and sports updates and small talk from Heller, and pre-recorded station identifications done by WGN's Orion Samuelson and Max Armstrong. Also part of the PTA were several jingles from the original WEMP in Milwaukee during their prime in the 1960s; the WEMP call letters were coincidentally made available when the last holder in New York re-called their station in mid-2012 during an unstable period.

The PTA happened nine days ahead of the expiration of the station's construction permit after the station's original plan to build a new tower in Newton was rejected by the town board. The test was performed using the studio facilities of Cleveland's WLKN (98.1), along with their antenna and transmitter just west of Newton. WLKN went off the air to allow the PTA to go forward, and also streamed the PTA in full using their website. The test ended with the signal re-tuned to 98.1 and WLKN's programming resuming as scheduled.

The station has an unactioned request to move the city of license to Howards Grove, north of Sheboygan, which is reflected in the on-air station identification as "WEMP, Two Rivers, Howards Grove". If successful, Heller intends to broadcast high school sports from across the station's coverage area, which is neglected as Manitowoc stations focus mainly on that area, while Sheboygan radio stations focus on their local teams and high schools further south.

External links

v t e Radio stations in the Sheboygan / Manitowoc-Two Rivers market

By FM frequency	88.3 (t) 88.9 (t) 90.9 91.3/103.3 91.7 92.1 93.7 94.9 (t) 95.5 (t) 96.9 (t) 98.1 98.9 100.5/100.7 (t) 102.3 104.5/96.1 105.7 106.5 (t) - Translator station of out-of-market operation

By AM frequency	950 980 1240 1330 1420 1590

NOAA WX Radio	KEC60 162.400 KIG65 162.550 WWG87 162.500 WWG91 162.525

By callsign	WAPL WBFM WCLB WCUB WEMP WGBW WHBL WHBZ WISN WJUB WLKN WLTU WOMT WQTC WRRD WSHS WSTM/W277BR WTMJ WXER/W241AG WYVM

Translators of out-of-market operations	W205CM (CSN Int'l) W235AG (WVCY) W238BC (WEMY) W245AK (WPFF) W255AC (WNLI) W263BQ/W264BE/WYVM (WRVM)

Wisconsin radio markets Eau Claire Green Bay Fox Cities La Crosse Madison Milwaukee-Racine Sheboygan Superior-Duluth Wausau-Stevens Point Other Wisconsin radio regions Door County Dubuque, IA Janesville-Beloit-Jefferson County Rice Lake-Spooner Wisconsin Dells-Baraboo See also List of radio stations in Wisconsin

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