WEKL

WEKL, known on-air as "Eagle 102.3", is a classic rock radio station in the United States, licensed by the Federal Communications Commission (FCC) to Augusta, Georgia, broadcasting on 102.3 MHz with an ERP of 1.5 kW.

History

102.3 FM signed on as WGUS-FM in late 1967. The station was the FM sister to 1380 WGUS (now WNRR North Augusta, South Carolina) and simulcasted the country format that the AM had from 6 a.m. to 12 midnight under the "Big Gus" nickname. The station went to 24 hour operations in 1970.

In early 1973, WGUS-FM's simulcast with the AM was replaced with an automated beautiful music format and the station became known as "102G". This lasted until the late 70s, when the station switched back to country.^{[citation needed]} As of 1989, the station continued to simulcast 1380 WGUS.^[1]

In 1990, the station dropped its country format for CHR as "Power 102" under the WOPW call letters in an attempt to go after longtime CHR powerhouse, WBBQ. This failed and the station switched back to country, becoming Froggy 102. A brief return to its former name of Big Gus preceded its most successful change. The station became WEKL as "Eagle 102" and a classic rock format was adopted in July 1994.

On August 13, 2007, WEKL traded frequencies with sister country outlet WIBL (105.7 The Bull), moving the WEKL format to the much stronger signal at 105.7. The station was re-launched as "Eagle 105.7", while WIBL moved to 102.3, becoming "102.3 The Bull."

On April 1, 2010, the station dropped its Country format for Top 40, becoming Y102.3, a reference to the former branding of Clear Channel Top 40 station Y-105 (105.7, now WSCG). This move displaced the country format that had displaced Y105 years earlier while it was on 105.7. The station started advertising the night before by following people on Twitter, and announced "the return of Y in the CSRA". The station kicked off its launch on 102.3 by playing 5000 songs in a row commercial-free. When competitor WHHD attempted a 5000 songs promotion, Y102.3 doubled the launch to 10,000 songs in a row.^{[citation needed]} At the conclusion of the promotion the station introduced advertising.^{[citation needed]}

The station is owned by Aloha Station Trust, the entity formed to operate and sell the former Clear Channel Communications stations that were required to be divested for the Clear Channel privatization transaction. With the launch of the new format, Aloha Station Trust applied to the FCC for the former Y-105 callsign, WZNY. The callsign change was approved by the FCC.

On November 8, 2013, WZNY stunted with a simulcast of WEKL before assuming its Classic Rock format as, once again Eagle 102.3 as 105.7 flipped to Country as "G105.7". On November 21, 2013, WZNY changed its callsign to WEKL.

See also

• Media in Augusta, Georgia

References

External links

• Eagle 102.3 — official website
• Query the FCC's FM station database for WEKL
• Radio-Locator information on WEKL
• Query Nielsen Audio's FM station database for WEKL