WEGR
| City of license | Memphis, Tennessee |
|---|---|
| Broadcast area | Memphis, Tennessee |
| Branding | Rock 103 |
| Frequency |
102.7 MHz (also on HD Radio) 102.7-HD2 WREC simulcast |
| Format | Classic rock |
| ERP | 100,000 watts |
| HAAT | 287 meters |
| Class | C1 |
| Facility ID | 58397 |
| Callsign meaning |
The EaGle Rock (Former station name) |
| Former callsigns |
WREC-FM (?-1975) WZXR (1975-1986) |
| Owner | Clear Channel Communications |
| Webcast | Listen Live |
| Website | rock103.com |
WEGR ("Rock 103") is a classic rock formatted radio station in Memphis, Tennessee. It is owned by Clear Channel Communications and broadcasts at 102.7 FM.
History
The station began as WREC-FM, sister to WREC 600 AM. In December 1975, the station went to an automated country format with the call letters WZXR. On September 25, 1977, the station switched to AOR (Album Oriented Rock). Except for a brief flirtation with top 40 in 1985 and 1986, the station has been some form of rock ever since.
Known as "Rock 103," WEGR has been consistently programmed with a classic rock format for more than 30 years. Its mascot is a walrus , which has seen numerous incarnations. For a brief period, the station was promoted as "The Eagle," in an attempt to create a brand from the callsign.
For many years, WEGR's studio was located at historic 203 Beale Street. It was moved in 2003 to a facility shared by other area Clear Channel broadcast stations.
External links
- Rock 103 Official Site
- Query the FCC's FM station database for WEGR
- Radio-Locator information on WEGR
- Query Nielsen Audio's FM station database for WEGR
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Coordinates: 35°16′34″N 89°46′37″W / 35.276°N 89.777°W