WCLI-FM
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| City of license | Enon, Ohio |
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| Broadcast area | Dayton, Ohio |
| Branding | "Click 101-5" |
| Slogan | "Modern Hit Music for Dayton" |
| Frequency | 101.5 MHz |
| First air date |
August 1, 1965 (on 101.7 FM as WCOM) March 25, 2011 (on 101.5 FM as WCLI) |
| Format | Modern AC |
| ERP | 6,000 watts |
| HAAT | 100 meters |
| Class | A |
| Facility ID | 10113 |
| Callsign meaning | W CLIck |
| Owner | Main Line Broadcasting |
| Sister stations | WDHT, WGTZ, WING, WROU-FM |
| Webcast | Listen Live |
| Website | click1015.com |
WCLI-FM (101.5 FM, "Click 101-5") is a modern adult contemporary-formatted radio station, licensed to Enon, Ohio, and serving the area of Dayton. The station is owned by Main Line Broadcasting.
Early history
The station began in the mid-1960s at 101.7 MHz as WCOM, the name coming from the founder and original licensee, Champaign COMmunications, the DBA of parent company Brown Publishing, owners of the Urbana Daily Citizen newspaper. It aired a mix of beautiful music and traditional middle of the road throughout the 1960s and 70s, when the station was managed by Jim Bissey. In the early 70s, it became FM stereo to liken itself with WHIO-FM and WPTW-FM at 99.1 and 95.7 FM, respectively. Future WIZE DJ Bill Hart began his commercial radio career under Jim Bissey. The station actually programmed some Top 40 rock music at night until Hart graduated from then Urbana College. He was drafted and ended up on the American Forces Radio and Television Network in 1973. Religious programming was aired on Sunday evenings until a gradual format change to adult contemporary began in 1979. The station studios were located across the street from the downtown cinema on south Main Street in an old brick building that also housed a local printing business. The building was razed in the 1990s after the studios and offices moved to Springfield.
The WCOM call sign is currently used by a low power FM station in Carrboro, North Carolina, after being used as the call sign for Channel 68 in Mansfield, Ohio in the late 1980s, now WMFD-TV.
WKSW
As the adult contemporary format came into being, a new image emerged with it along with a new owner, USA Broadcasting. The call letters changed in 1985 to WKSW as "Light Rock and Less Talk...Kiss FM." John Hall (previously with WIZE in Springfield) became its new morning personality and program director during this time. Later, after the format switch to country, Hall moved on to WLW in Cincinnati, WGRR in Hamilton, WBNS (AM) in Columbus, the former WCLR Piqua/WZLR Xenia "Oldies 95," and, finally, WULM, the former WBLY in Springfield, before passing in 2004.
Kiss Country
WKSW switched to a Country format in 1987 after a brief period with an Adult Contemporary format. After the transmitter had moved to Dallas Road east of U.S. Route 68 approximately halfway between Urbana and Springfield, the studios moved to Derr Road south of Villa Road on the north side of Springfield. The final afternoon personality and Program Director was Lee Riley, who was at WONE (AM) in Dayton during its Country music years in the late 70s and 80s. Andy Lawrence, a fixture at the station since 1992, was the station's final morning show host and Assistant Program Director.
WKSW-FM was the only commercial station still broadcasting in and for the Springfield and Urbana area. WULM now airs Catholic programming as part of Radio Maria USA, a repeater network originated by KJMJ in Alexandria, Louisiana. WIZE is a repeater of Dayton Sports station 980 WONE (AM). WDHT is licensed to Urbana, but has their tower site located in Springfield. The city of license for WDHT changed with the WKSW Enon move-in to comply with FCC rules.
Radio One applied for a move of WKSW's frequency to 101.5 FM and its city of license to Enon prior to selling it to Main Line in 2007; the construction permit for that move, which allows the station to target the Dayton metropolitan area, was approved by the FCC. Through the middle of 2008, the 101.5 frequency had been used by W268AX, a translator of low-power WSWO-LP in Huber Heights. The WSWO-LP translator has moved to 101.1, causing WCWT in Centerville to move to 107.3.
Click 101-5 signs on
On March 25, 2011, at approximately 1:01pm EDT, WKSW dropped its 23-year country format abruptly on 101.7 and went dark in the middle of Taylor Swift's "Back To December", and switched over to their new 101.5/Enon signal, for a Modern Adult Contemporary format, branded as "Click 101-5". The first song heard on "Click" was "Sing" by My Chemical Romance. This puts the station in competition up against Hot Adult Contemporary station WMMX, Adult Contemporary station WYDB, CHR station WCHD and Active Rock station WXEG. It brings the alternative rock format back to Dayton when WXEG changed formats to active rock.
On April 8, 2011, WKSW changed call letters to WCLI, to better reflect the "Click" branding.
The WKSW callsign is now used at an FM station in Cookeville, Tennessee.
References
External links
- Click 101-5 WCLI official website
- Query the FCC's FM station database for WCLI
- Radio-Locator information on WCLI
- Query Nielsen Audio's FM station database for WCLI
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Coordinates: 39°53′02″N 84°04′16″W / 39.884°N 84.071°W