WBNE

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WBNE
City of license Wrightsville Beach, North Carolina
Broadcast area Wilmington, North Carolina
Branding 103.7 The Bone
Slogan Wilmington's Best Rock
Frequency 103.7 MHz
Format Mainstream rock
ERP 35,000 watts
HAAT 155.5 meters
Class C2
Facility ID 52023
Transmitter coordinates 34°03′2″N 77°57′20″W / 34.05056°N 77.95556°W / 34.05056; -77.95556
Callsign meaning BoNE
Former callsigns WDZD (?-1993)
WLTT (1993-2003)
WBNU (2003-2007)
Owner Sea-Comm, Inc.
Website 1037thebone.com

WBNE (103.7 FM) is a radio station broadcasting a mainstream rock format.[1] Licensed to Wrightsville Beach, North Carolina, USA, the station serves the Wilmington area. The station is currently owned by Sea-Comm, Inc.[2]

History

93.7 FM

With the original call letters WFXZ-FM, "93.7 The Bone" signed on in November 2000. Owned and operated by Sea-Comm Media Inc., the station was located in the same Wilmington, North Carolina facilities as (modern rock) WSFM-FM "Surf 107" and (rhythmic oldies) WKXB "Jammin 99.9". The original lineup featured a jock-less, all-music morning show, Paul "Sully" Sullivan 10 am – 3 pm, Cameron Post 3–7 pm, and Steve "Knothead" Tighe 7 pm – 12 am. Chris Scharf served as the first program director, with Sully the station's first music director. Shortly after signing on, Sea-Comm brought aboard the syndicated Bob & Tom show (from Indianapolis). The station features included "Led For The Head" (a nightly Led Zeppelin feature), and a series of "Bonehead Parties" at local bars.

103.7 FM

Previous logo
WDZD, a country station licensed to Shallotte, North Carolina, was located at 93.5 FM. In 1994 the station increased from 3000 to 25,000 watts and moved to 103.7 FM. At that time, the call letters were changed to WLTT. The station played soft adult contemporary music[3] for several years, using the names "Love 103.7" and later "Magic 103.7", before switching to modern rock [4] and then talk radio. The WLTT call letters later moved to the former WCCA at 106.3. The 103.7 frequency switched to the WBNU letters and classic rock format of WBNE, at 93.7 FM, which had used the "Bone" name and classic rock format for several years.[5] The WBNE letters went to WBNU when the 93.7 frequency began simulcasting WLTT. The 103.7 frequency got a signal boost to 35,000 watts and a tower closer to Wilmington, aided by a move by WWTB from 103.9 to 104.1 FM.

As of late the station has broadened its format to include rock from the '90s and today in addition to classic rock.

References

  1. "WBNE Facility Record". United States Federal Communications Commission, audio division. 
  2. "Station Information Profile". Arbitron. 
  3. Toby Eddings, "Active rock finds an Asylum at 93.5," The Sun News, Jan. 31, 1999.
  4. Morgan Lee, "Station Jilts Country to Woo Female Listeners", Star-News, March 2, 1999.
  5. "Briefly Noted - Marriott at Beach Will Open Friday", Star-News, June 25, 2003.

External links


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