W273CA

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W273CA

City of license	Windermere, Florida
Broadcast area	Central Florida
Branding	102.5 WLOQ
Slogan	"Orlando's Smooth Jazz"
Frequency	102.5 (MHz) 107.7 HD-2 (HD Radio needed)
First air date	2011
Format	Smooth jazz
ERP	250 watts
HAAT	138 meters
Class	C2
Facility ID	157099
Owner	Clear Channel Communications
Sister stations	WMGF, WXXL, WRUM, WFLF WJRR, WTKS-FM, WYGM
Webcast	WLOQ on iHeart Radio
Website	1025wloq.com

W273CA (102.5 FM, "102.5 WLOQ") is a smooth jazz radio station translator simulcasting 107.7 WMGF-HD2 licensed to Orlando, Florida.

History

103.1 was the brainchild of John T. Rutledge, co-owner of WLOF Orlando (Clarke Broadcasting Company). The station signed on the air in 1966 from the Langford Hotel in Winter Park, FL as WLOQ-FM. The format was beautiful music, instrumentals only. The original format was designed by Rutledge who was very particular as to its adherence. The station itself was located in a former hotel room at the Langford. The antenna was on a monopole on top of the hotel. All of the production, news and sales originated from the WLOF staff. Violet Jean Sidebottom was the manager of WLOQ and ran a tight ship. The station was a Class A FM, licensed to Winter Park, FL, stereo, dual-polarized antenna, with approximately 3000 watts of power.

WLOQ was sold along with WLOF c. 1972 to the Home Security Life Insurance Company. The call sign was retained after being purchased by the current owners, the Gross Family. The original format from the station's sign-on in 1966 until 1977 was beautiful music. The station programmed what became the "Smooth Jazz" format from 1977 to 2011.

A new home for Smooth Jazz

In 2011, after CEO John Gross retired for medical reasons, WLOQ was sold to TTB Media Corporation.^[1] At midnight on August 1, WLOQ's smooth jazz format moved exclusively online. The station on 103.1 changed its call letters to WHKQ, and the station began stunting as "Elvis 103.1". On August 3, the station went to Spanish CHR as KQ103.^[2]

The WLOQ branding and smooth jazz format continued as an internet-only radio station at WLOQ.com, which is now an empty website. Later in August, the WLOQ "Smooth Jazz" branding was purchased by Clear Channel Communications.^[3] The WLOQ branding was revived on a translator, 102.5 W273CA in Orlando, with a simulcast of 107.7 WMGF-HD2's Smooth Jazz format and programming from Broadcast Architecture's Smooth Jazz Network. The new "102.5 WLOQ" has been a moderate ratings success.

Programming on 102.5 and 107.7 HD2 comes from the Smooth Jazz Network except for a local morning show hosted by Erica Lee, formerly of crosstown Hot AC WOMX. Lee's show debuted on June 3, 2013.^[4]

References

↑ "WLOQ sold because of CEO’s medical retirement" Orlando Business Journal, 2011-07-18.
↑ "103.1 WLOQ Orlando Sold; Now Stunting With Elvis" Lance Venta, radioinsight.com, 2011-08-01.
↑ http://jazzchill.blogspot.com/2011/08/smooth-jazz-radio-returns-to-orlando.html
↑ Erica Lee Joins WLOQ Orlando, RadioInsight.com, 06-03-2013.

External links

WLOQ Website

Query the FCC's FM station database for W273CA

Radio-Locator information on W273CA

Query Nielsen Audio's FM station database for W273CA

v t e Radio stations in the Orlando market

By AM frequency	540 580 640 660 740 790 810 950 990 1030 1060 1080 1140 1170 1190 1240 1270 1340 1410 1440/1220/1400 1480 1520 1580 1600 1680

By FM frequency	88.3 89.1 89.9 90.3 90.7 91.5 92.3 94.5 95.3 95.9 96.5 97.5 98.1 98.9 100.3 101.1 101.9 102.5 103.1 104.1 104.5 105.1 105.9 106.3 106.7 107.7

By NOAA Weather Radio frequency	162.475

By callsign	KIH63 W283AN WAMT WBZW WCFB WDBO WDBO-FM WDYZ WFLF WHKQ WHOO WIGW WIXC WJHM WJRR WKFL WKIQ WLAA WLAZ WLBE WMFE-FM WMGF WMGF-HD2/W273CA WMMO WNTF WNUE-FM WOCL WOKB WOMX-FM WONQ WORL WPCV WPOZ WPRD/WOTS/WSDO WPRK WPYO WQBQ WRLZ WRMQ WRSO WRUM WTKS-FM WTLN WUCF-FM WUNA WVLG WWFL WWKA WXXL WYGM

Defunct	WRAP 833 AM

Satellite radio local traffic/weather XM Channel 229 Sirius Channel 158 Florida radio markets Daytona Beach Fort Myers-Naples-Marco Island Ft. Pierce-Stuart-Vero Beach Ft. Walton Beach Gainesville-Ocala Jacksonville Lakeland-Winter Haven Melbourne-Titusville-Cocoa Miami-Ft. Lauderdale Orlando Panama City Pensacola Sarasota-Bradenton Tallahassee Tampa-St.Petersburg-Clearwater West Palm Beach-Boca Raton Other Florida radio regions The Florida Keys Lake City Sebring See also List of radio stations in Florida

v t e Smooth Jazz Radio Stations in the state of Florida

Stations by callsign	WGRV-LP WHFS-FM HD2 WMGF-HD2 WMIA-FM HD2 WSBZ W273CA W300BQ

Stations by Frequency	93.1 93.9-2 98.7-2 102.5 106.3 107.7-2 107.9

Stations by community of license	Holmes Beach Melbourne Miami Beach Miramar Beach Mount Dora Vero Beach Windemere

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Florida See also Classical Jazz Religious Spanish Smooth Jazz Other

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