Volksblad

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Volksblad
Type Daily newspaper
Owner(s) Media24
Official website www.volksblad.com

The Volksblad is an Afrikaans-language daily newspaper published in Bloemfontein, South Africa, and distributed in the Free State and Northern Cape provinces, where it is the largest Afrikaans daily. It is South Africa's oldest Afrikaans newspaper.[1] The paper is owned by Media24.[2]

History

The history of the Volksblad can be traced to 18 November 1904 when the Dutch printer Hendrik de Graaf founded the Dutch weekly magazine Het Westen, in Potchefstroom.[1] The paper devoted itself to the interests and development of the Afrikaner people of the former independent Orange Free State and Transvaal Republics in the aftermath of the Second Anglo-Boer War (1899–1902). The name of this overtly nationalist paper was changed to Het Volksblad in March 1915 and its headquarters were moved to Bloemfontein the following year. In 1917 it underwent a further name adjustment to Die Volksblad, henceforth publishing in Afrikaans rather than Dutch.

In 1925 Die Volksblad became a daily newspaper.[1]

Within the Northern Cape the Volksblad distributes a free weekly supplement called Noordkaap. Since the 1990s the paper has actively courted a larger readership beyond its traditional white Afrikaner following, as is suggested by its new slogan, in three languages: "Saam kan ons – Together we can – Hammoho re ka kgona" (Afrikaans, English and Sesotho).[1]

Distribution areas

Distribution[3]
2008 2013
Eastern Cape Y
Free State Y Y
Gauteng
Kwa-Zulu Natal
Limpopo
Mpumalanga
North West
Northern Cape Y Y
Western Cape

Distribution figures

Circulation[4]
Net Sales
Oct - Dec 12 21 446
Jul - Sep 12 21 810
Apr - Jun 12 22 181
Jan - Mar 12 23 375

Readership figures

Estimated Readership[5][6]
AIR
Jan 12 - Dec 12 155 000
Jul 11 - Jun 12 148 000

See also

References

  1. ↑ 1.0 1.1 1.2 1.3 Afrikaans Wikipedia article on Volkblad
  2. ↑ Mondo Times (Volksblad)
  3. ↑ "Volksblad Website". Retrieved 18 June 2013. 
  4. ↑ Audit Bureau of Circulations (S.A)
  5. ↑ SAARF AMPS (Previous Presentations)
  6. ↑ SAARF AMPS (Industry Presentations)

External links


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