Vitamalt
Vitamalt is a brand of non-alcoholic malt beverages mainly sold in the Caribbean and Africa. Its taste might be described as sweet, unfermented beer. It is manufactured by Danish brewers Royal Unibrew.
High on nutrients and vitamins, Vitamalt is a drink designed as an energy supplement. It is available in about 70 countries, but it is most widely known in the West Indies, where over time it has attained the status of a cultural symbol. Bob Marley, for example, is often pictured with The Wailers drinking Vitamalt together.
The manufacturers have sponsored sporting events and clubs throughout the Caribbean. Cycling, running, basketball, football and amateur sports are activities that Vitamalt is usually associated with.
Because of high nutritional value and vitamin, mineral, protein and antioxidant content, the malt drink is sometimes coinsumed as an alternative to sports drinks or energy drinks. Containing no alcohol makes it halal-certified.
The Vitamalt product range includes Vitamalt Plus, which contains acai, guarana and aloe vera, Vitamalt Ginger and Vitamalt Light, which has lower nutritional value.
The official tagline is "Vitamalt takes care of you".
References
- http://jamaica-gleaner.com/gleaner/20130206/sports/sports7.html
- http://www.tribune242.com/news/2013/jan/14/vitamalt-official-malt-beverage-marathon-bahamas/
- http://www.royalunibrew.com/Default.aspx?ID=1830
- http://dominicavibes.dm/content/semi-finals-of-kubulivita-malt-1st-division-basketball-league-off-to-an-exciting-start#utm_source=rss&utm_medium=rss&utm_campaign=semi-finals-of-kubulivita-malt-1st-division-basketball-league-off-to-an-exciting-start
External links
- Vitamalt, The world´s favourite malt drink, home (official Vitamalt website)