Validated learning

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Validated learning is a term coined in the lean startup scene, but it can be applied universally.

Validated learning is defined as a process in which one learns by trying out an initial idea and then measuring it to validate the effect. Each test of an idea is single iteration in a larger process of many iterations whereby something is learnt and the lessons applied to the succeeding tests.[1]

Validated learning is especially popular on the web, where analytics software can track visitor behavior and give accurate statistics and insight on how website features work in reality. Validated learning can, however, be applied to anything, one just needs to be innovative on what to use as metrics.

Typical steps in validated learning:

  1. Specify a goal
  2. Specify a metric that represents the goal
  3. Act to achieve the goal
  4. Analyze the metric - did you get closer to the goal?
  5. Improve and try again

Sources

  1. ↑ Ries, Eric. "The Lean Startup". Retrieved 4 September 2012. 
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