Underground Music Movement

Underground Music Movement (UMM) is a disco label that signed artists such as Alex Party. In the 1990s UMM collaborated with the Moda & Musica and launched clothing brand of the same name UMM for the youth.^[1]

UMM is now a well-known brand and has been associated with the music as its name suggests and has sponsored huge music events like the Umbria Jazz Fest and MTV@Coke Live.^{[citation needed]} UMM became the official sponsor of the Italian movie Albakiara, which was a success on the Italian Charts.^{[citation needed]}

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