UdderBELLY
Coordinates: 55°56′42″N 3°11′22″W / 55.94500°N 3.18944°W
The Udderbelly is an upside-down giant purple cow tent owned by the event venue and management company Underbelly, originally sponsored by E4 as the "E4 udderBELLY".
The Udderbelly can be used for a variety of different purposes as it can be adapted to contain a stage and all-seater 405 seat venue, or alternatively can be completely empty inside. The exterior skin can either be the upside-down purple cow, or alternatively a white, silver, or purple tent.[1] The structure of the tent is based around an aluminum truss frame that is designed to be strong enough to carry several tonnes of weight in lighting and sound equipment.[2]
It was first unveiled for the 2006 Edinburgh Festival Fringe and was situated in Bristo Square (which itself was converted into a large outdoor pub known as The Pasture). It also appeared in Brighton's Old Steine for the 2007 and 2008 Brighton Festival Fringe. It has since been a permanent event in the Edinburgh Fringe.
On its return to the Brighton Fringe in 2008 it brought with it a smaller adjoining venue known as the Udder Place.
The tent proved to be very popular at both festivals, being named the best new venue by The Sunday Times.[3]
References
- ↑ http://www.underbelly.co.uk/udderbelly/index.php Underbelly's udderBELLY home page
- ↑ Underbelly - UdderBELLY Corporate Hire
- ↑ Five-star shows and two fingers