Turtles (chocolate)

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DeMet's TURTLES®
DeMet's Candy Company TURTLES®

DeMet's Candy Company TURTLES®
Product type Candy
Owner DeMet's Candy Company
Brynwood Partners[1]
Website http://www.demetsturtles.com/

History

TURTLES® is a trademark for a brand of candy by DeMet's Candy Company. Turtles brand candy were developed by Johnson’s Candy Company (which became DeMet’s Candy Company in 1923) in 1918, after a salesman came into the commissary’s dipping room and showed a candy to one of the dippers, who pointed out that the candy looked like a turtle. Soon after, Johnson’s Candy Company was making the same kind of candy and selling it under the name "Turtles."[2]

Today, Turtles candies come in all sizes, shapes and recipes, some even shaped like a turtle, with modern mold-making techniques, but the originals were produced by candy dippers on a rectangular marble 'board', similar in size to a contemporary kitchen cutting board. The original recipe, as executed on marble, was peanuts, caramel and various chocolates; they were a multi-task confection, requiring several sittings.

Trademark

Pecans dipped in chocolate were commonly made in the early 1900s, however Johnson's Candy Company first protected the trademark "Turtles." In 1923, the stores dropped the Johnson name and assumed the name DeMet's, passing along the trademark.[2]

Nestle owned the brand in the USA for a time, but sold it to Brynwood Partners' DeMet's Candy Company in 2007.[3] In 2013, Brynwood sold the company to Yıldız Holding.[4]

In Canada and in the UK, Nestle continues to sell Turtles at retailers under the Nestle brand name.

References

  1. ↑ "Brynwood Partners V L.P. Acquires Turtles(R) Brand From Nestle". PRNewswire, 24 May 2007. 
  2. ↑ 2.0 2.1 Newcomer, Carol. "CIRASCOPE Profile: GEORGE DEMET - Half a Century In Food Service". CIRASCOPE Profile: GEORGE DEMET - Half a Century In Food Service. Cirascope. Retrieved 8 February 2012. 
  3. ↑ (2007-05-24). "Nestle sells US rights to Turtles confectionery brand" Food Business Review. Retrieved 2010-02-02.
  4. ↑ Brynwood Partners to Sell Maker of Turtles Candy
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