True (Avicii album)

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True
Studio album by Avicii
Released 13 September 2013 (2013-09-13)
Length 48:37
Label
Producer
Avicii chronology

The Singles
(2011)		 True
(2013)
Singles from True
  1. "Wake Me Up"
    Released: 17 June 2013 (2013-06-17)
  2. "You Make Me"
    Released: 30 August 2013 (2013-08-30)
  3. "Hey Brother"
    Released: 28 October 2013 (2013-10-28)
  4. "Addicted to You"
    Released: 27 November 2013 (2013-11-27) (radio)

True is the debut studio album by Swedish disc jockey (DJ) Avicii. It was released on 13 September 2013 through PRMD Music / Universal Island and its affiliated Universal Music record labels. True features collaborations with American guitarist and producer Nile Rodgers, country musician Mac Davis, Mike Einziger of American rock band Incubus, American soul singer Aloe Blacc, singer and songwriter Dan Tyminski of bluegrass band Alison Krauss and Union Station, singer and songwriter Sterling Fox, and American singer and songwriter Adam Lambert. Dan Reynolds of American rock band Imagine Dragons was featured in a version of "Heart Upon My Sleeve" that was released on Avicii's SoundCloud, though the album release of "Heart Upon My Sleeve" did not feature his vocals. Avicii said that sonically, the album would move away from his electronic dance and house music sound on previous records, by incorporating elements of other genres such as country music. True is preceded by the release of the Blacc-assisted "Wake Me Up!" that topped several charts around the world, and "You Make Me", which features vocals from Swedish artist Salem Al Fakir.

The album has been commercially successful, peaking within the top ten of at least ten countries, including debuting at number two in the United Kingdom.[1]

Composition

Since starting work on a studio album, Avicii has stated on multiple occasions that the material on the album will not be a replication of his earlier hits "Levels" and "Silhouettes", rather it would be an experimental and more synthetic record.[2] In his own words, he wanted to bring "disruption" to the Electronic dance music scene, which he described as "half stuck". Speaking to music magazine Billboard about the new album, Avicii said in response to an earlier conflict at the Ultra Music Festival, that he wanted to "bring 15 minutes of something fresh to break [Ultra] up." In context to the listener's reactions to the heavy bluegrass and country music influences, he additionally stated "We knew people would be provoked". He further explained that TRUE “is about me being true to my sound but also to my own influences and musical preferences. For me it will be successful if it resonates with people – no matter how many. It's what I stand for, so whoever loves it loves what I love. That's what fans are to me."[3][4]

Promotion

In April 2013, Avicii released a 60-minute promotional mix of new album material on the online audio distribution platform SoundCloud. The mix featured several unreleased tracks from the album like "Wake Me Up" and songs featuring Dan Reynolds and Mac Davis, and has been played over three million times.[5] According to Billboard, the album was due for release on 17 September 2013.[3]

Reception

True received generally positive reviews. At Metacritic, which assigns a rating out of 100 to reviews from mainstream critics, the album received an average score of 69, based on seven reviews, which indicates "generally positive reviews".[6]

Ultra Music Festival

The Ultra Music Festival in Miami's Bicentennial Park.

Avicii performed at the 2013 Ultra Music Festival on March 22, 2013, revealing nearly forty minutes of new album material from True, to which he received a mixed to negative response from critics, fans and media alike. The new material, which incorporated bluegrass and country music elements, and included live performances from Aloe Blacc, backed by a Banjo and Kazoo, saw a negative response at the festival, whose attendees criticized the DJ for bringing the experimental material to a high-profile electronic dance music festival.[7][8] Some fans and following musicians also took to social media sites like Twitter to bash the performance.[9][10] Dubstep/Electro House musician Jake Stanczak, better known as Kill the Noise, tweeted: "What are the similarities and differences between Avicii and Al Walser? Discuss."[11] Producer Tommie Sunshine tweeted: "I just listened to @Avicii's @ultramusic Festival Main Stage set; did he jump the #EDM shark?"[12]

However, fans and high profile musicians were quick to support Avicii and praise his performance at the Ultra Music Festival. German producer Zedd said in response to a negative comment about the performance, "I only heard a couple of those country-sounding tracks and I really liked them!"[13] Avicii's manager Ash Pournouri stated on Twitter: "So proud of @Avicii set at @ultramusic. Everyone will understand in a week. Stay calm and keep hyping the album."[14]

On 26 March, Avicii went on Facebook to respond to the negative reaction to the Ultra Music Festival performance.[15][16] He stated in an extended response, "we wanted to make a statement, and theres really no better place to make one than UMF mainstage. People will soon see what it's all about. [...] My music is open to anyone who wants to listen to it and I will always stay true to my sound. Love you all who listen with open hearts and open minds. These past few months I've been so lucky to have had the chance to work with so many talented artists and to bring them there when I launch the album was amazing and they all did an amazing job."[17]

True Reveal

On the 13 August 2013, Avicii premiered his #TrueReveal project. Avicii's management set up an experiment, featuring a glass cube, of which was surrounded by large speakers, and in the cube contained the album artwork for True. Twitter users could tweet a true meaning about themselves using the hash-tag #TrueReveal, and the more users who did this, the more volume of Avicii's second single from the album was directed at the glass cube, until it would break, releasing the album artwork. The experiment ended on 14 August 2013, at 3:29 PM EST. The experiment achieved over 100,000 tweets at 3:13, but the glass still did not break. A crane was called in and a worker threw the hook of the crane into the glass, breaking it, and revealing the album cover.

Later on, the second part of True Reveal was announced. "Track Ambassador" is a project that aims to make 15-second teasers on Instagram to each song on the album. The most voted teasers will be selected as the official ones and the creators will be involved in the making of the official full music video. The winners were revealed on 17 September 2013.

Singles

"Wake Me Up!" was released as the lead single from True on 17 June 2013.[18] The song was first premiered on Pete Tong's show on BBC Radio 1 on 14 June 2013.[19] The song, which features vocals from Aloe Blacc, has so far charted on twenty national singles charts, peaking at #1 in ten countries, including the Australian ARIA Charts and the Swedish Sverigetopplistan charts. The song has also peaked at #4 on the Billboard Hot 100.

"You Make Me", featuring vocals from Swedish soul/pop singer Salem Al Fakir was revealed as the album's second single on 16 August 2013, when it received its worldwide radio premiere on Pete Tong's BBC Radio 1 dance music show.[20] The single was released in Australia and New Zealand on August 30, 2013[21] and is scheduled in the United Kingdom for September 15, 2013, a day before the album's release in that region.[22] The song, so far, has charted within the top 40 in several countries including the Netherlands, Germany, Australia and Ireland. Notably, the single has peaked at number one in Avicii's home country of Sweden, the top five in the United Kingdom, and at number 44 on the Canadian Hot 100.

"Hey Brother" was serviced to radio on 9 October 2013 as the album's third single in Australia,[23][24] and on 1 October 2013 in Denmark.[25] On 28 October 2013, it was released as the album's third single in Germany, Switzerland and Austria.[26] It will be released to US Triple A radio on November 18, 2013.[27] On 27 November 2013, "Addicted to You" impacted Australian radio as the album's fourth single.[28][29]

"Addicted to You" had a lyric video release on Avicii's VEVO page on the 24th of January, 2014.[30]

Track listing

True – CD[31] / digital download[32]
No. TitleWriter(s)Producer(s) Length
1. "Wake Me Up"  
  • Bergling
  • Pournouri[a]
 4:09
2. "You Make Me"  
  • Bergling
  • Pournouri[a]
 3:53
3. "Hey Brother"  
  • Bergling
  • Pournouri
  • Fakir
  • Pontare
  • Bergling
  • Pournouri[a]
 4:14
4. "Addicted to You"  
  • Bergling
  • Pournouri[a]
 2:28
5. "Dear Boy"  
  • Bergling
  • Pournouri[a]
 7:59
6. "Ridvan"  
  • Bergling
  • Pournouri[a]
 3:58
7. "Shame on Me"  
  • Bergling
  • Pournouri[a]
 4:13
8. "Lay Me Down"  
  • Bergling
  • Rodgers[a]
  • Pournouri[a]
 5:00
9. "Hope There's Someone"  Antony Hegarty
  • Bergling
  • Pournouri[a]
 6:21
10. "Heart Upon My Sleeve"  
  • Bergling
  • Pournouri
  • Bergling
  • Pournouri[a]
 4:40
Total length:
 48:37
Notes
  • ^[a] signifies co-producer

Personnel

Vocals
Instruments
Production
  • Tim Bergling – producer, mixer
  • Stuart Hawkes – mastering
  • Arash Pournouri – co-producer

Charts

Chart (2013–14) Peak
Position
Australian Albums (ARIA)[ 1] 1
Austrian Albums (Ö3 Austria)[ 1] 3
Belgian Albums (Ultratop Flanders)[ 1] 5
Belgian Albums (Ultratop Wallonia)[ 1] 9
Canadian Albums (Billboard)[ 1] 2
Chinese Albums (Sino Chart)[38] 15
Danish Albums (Hitlisten)[ 1] 1
Dutch Albums (MegaCharts)[ 1] 4
Finnish Albums (Suomen virallinen lista)[ 1] 8
French Albums (SNEP)[ 1] 8
German Albums (Media Control)[ 1] 5
Hungarian Albums (MAHASZ)[ 1] 14
Irish Albums (IRMA)[ 1] 4
Italian Albums (FIMI)[ 1] 4
New Zealand Albums (Recorded Music NZ)[ 1] 5
Norwegian Albums (VG-lista)[ 1] 1
Polish Albums (ZPAV)[ 1] 46
Portuguese Albums (AFP)[ 1] 10
Spanish Albums (PROMUSICAE)[ 1] 12
Swedish Albums (Sverigetopplistan)[ 1] 1
Swiss Albums (Schweizer Hitparade)[ 1] 2
UK Albums (OCC)[ 1] 2
US Billboard 200[ 1] 5
US Dance/Electronic Albums 1

Year-end charts

Chart (2013) Position
Hungarian Albums Chart[39] 94

Certifications

Region Certification Sales/shipments
Australia (ARIA)[40] Gold 35,000^
Austria (IFPI Austria)[41] Platinum 20,000x
Germany (BVMI)[42] Gold 100,000^
Mexico (AMPROFON)[43] Gold 30,000^
Sweden (GLF)[44] Platinum 40,000^
Switzerland (IFPI Switzerland)[45] Gold 15,000x
United Kingdom (BPI)[46] Gold 100,000^

Release history

Country Date Format Label
France 13 September 2013 Digital download[33] Capitol Music France
Germany
Sweden
  • CD[48]
  • digital download
 Universal Music
Norway
Spain Digital download[35]
France 16 September 2013 CD[51] Capitol Music France
United Kingdom
United States

Philippines

 17 September 2013

References

  1. ↑ http://www.officialcharts.com/chart-news/arctic-monkeys-fight-off-avicii-and-elton-john-to-retain-number-1-album-2501/
  2. ↑ Tregoning, Jack. "Avicii on new album 'TRUE': "Disruption is good when a scene is half stuck"". In the Mix. Retrieved 15 July 2013. 
  3. ↑ 3.0 3.1 Schulman, Jacob. "Avicii to Release Debut Album 'TRUE' in September: Exclusive". Billboard. Retrieved 15 July 2013. 
  4. ↑ Dylan, Farella. "Avicii’s new album, ‘TRUE,’ will be released this September". Dancing Astronaut. Retrieved 15 July 2013. 
  5. ↑ "Avicii – promo Mix 2013 – Featuring New Album Tracks". AviciiOfficial. SoundCloud. Retrieved 15 July 2013. 
  6. ↑ "True – Avicii". Metacritic. Retrieved 7 September 2013. 
  7. ↑ "Avicii Unveils Bizarrely Twangy Mumford & Sons Reinvention During Ultra Set". Spin. Retrieved 15 July 2013. 
  8. ↑ Farella, Dylan. "Avicii rolls the dice at Ultra 2013; too advanced for dance". Dancing Astronaut. Retrieved 15 July 2013. 
  9. ↑ "50 People Who Hated (Or Were Confused By) Avicii’s Album Premiere at the Ultra Music Festival". Do Androids Dance?. Retrieved 15 July 2013. 
  10. ↑ Cunningham, Katie. "The best DJ reactions to Avicii's divisive Ultra set". In the Mix. Retrieved 15 July 2013. 
  11. ↑ "6:08 AM – 25 Mar 13". jAAAke. Twitter. Retrieved 15 July 2013. 
  12. ↑ "3:34 PM – 24 Mar 13". Tommie Sunshine. Twitter. Retrieved 15 July 2013. 
  13. ↑ "4:47 PM – 24 Mar 13". Zedd. Twitter. Retrieved 15 July 2013. 
  14. ↑ "8:14 PM – 24 Mar 13". Ash Pournouri. Twitter. Retrieved 15 July 2013. 
  15. ↑ "Avicii Releases a Statement Regarding His Weekend 2 Set at 2013 Ultra Music Festival". Do Androids Dance?. Retrieved 15 July 2013. 
  16. ↑ "Avicii Responds to Ultra Music Festival Set Controversy". Your EDM. Retrieved 15 July 2013. 
  17. ↑ "March 26 at 9:07am". Avicii. Facebook. Retrieved 15 July 2013. 
  18. ↑ "Wake Me Up – Single". iTunes AU. Apple Inc. Retrieved 15 July 2013. 
  19. ↑ "Avicii – Wake Me Up (Pete Tong Radio 1 Premiere)". AviciiOfficialVEVO. YouTube, Google. Retrieved 15 July 2013. 
  20. ↑ Tong, Pete; (16 August 2013). The Pete Tong Show. BBC Radio 1 (British Broadcasting Corporation).
  21. ↑ "You Make Me – Single". iTunes AU. Apple Inc. Retrieved 29 August 2013. 
  22. ↑ "You Make Me – Single". iTunes GB. Apple Inc. Retrieved 21 August 2013. 
  23. ↑ Jameson, Chris (9 October 2013). "New music to weekdays (October 9, 2013)". Joy 94.9. Retrieved 11 October 2013. 
  24. ↑ Ryan, Gavin (10 October 2013). "Midweek Chart: It Is Lorde Vs Miley Cyrus For Aussie Chart". Noise11. The Noise Network. Retrieved 11 October 2013. 
  25. ↑ Bang-Møller, Sørine (1 October 2013). "Lyt: Få en forsmag på efterårets hits fra stjernerne" [Listen: Get a taste of this autumn's hits from the stars] (in Danish). Danish Broadcasting Corporation. Retrieved 18 October 2013. 
  26. ↑ "AVICII | Hey Brother" (in German). Universal Music Group. Retrieved 1 November 2013. 
  27. ↑ http://www.allaccess.com/triple-a/future-releases
  28. ↑ Jameson, Chris (27 November 2013). "New music to weekdays (November 27, 2013)". Joy 94.9. Retrieved 29 November 2013. 
  29. ↑ "Avicii releases new track 'Addicted To You'". Nova. Retrieved 29 November 2013. 
  30. ↑ "Avicii Addicted To You Lyric Video (January 24, 2014)" (in English). AviciiOfficialVEVO. Retrieved 24 January 2014. 
  31. ↑ http://www.barnesandnoble.com/w/true-avicii/26459511?ean=602537484607
  32. ↑ 32.0 32.1 http://www.amazon.com/gp/product/B00F0AI9Y4
  33. ↑ 33.0 33.1 http://www.amazon.fr/True/dp/B00F04TCKU/
  34. ↑ 34.0 34.1 http://www.amazon.de/True/dp/B00F0CG804/
  35. ↑ 35.0 35.1 http://www.amazon.es/True/dp/B00F04A1N2/
  36. ↑ "TRUE". iTunes GB. Apple Inc. 30 July 2013. 
  37. ↑ http://www.sainsburysentertainment.co.uk/en/Music/CD/Avicii/True/product.html?product=E11275683
  38. ↑ "综合榜 2013年 第01周" (in Chinese). Retrieved 30 December 2013. 
  39. ↑ "Összesített album- és válogatáslemez-lista – eladási darabszám alapján – 2013" (in Hungarian). MAHASZ. Retrieved January 22, 2014. 
  40. ↑ "ARIA Charts – Accreditations – 2013 Albums". Australian Recording Industry Association. Retrieved 11 December 2013. 
  41. ↑ "Austrian album certifications – Avicii – True" (in German). IFPI Austria. Retrieved 11 December 2013.  Enter Avicii in the field Interpret. Enter True in the field Titel. Select album in the field Format. Click Suchen
  42. ↑ "Gold-/Platin-Datenbank (Avicii; 'True')" (in German). Bundesverband Musikindustrie. Retrieved 16 December 2013. 
  43. ↑ "Certificaciones –" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved 21 January 2014. 
  44. ↑ "Guld- och Platinacertifikat − År 2013" (PDF) (in Swedish). IFPI Sweden. 
  45. ↑ "The Official Swiss Charts and Music Community: Awards (Avicii; 'True')". Hung Medien. Retrieved 11 December 2013. 
  46. ↑ "British album certifications – Avicii – True". British Phonographic Industry. Retrieved 14 December 2013.  Enter True in the field Search. Select Title in the field Search by. Select album in the field By Format. Click Go
  47. ↑ http://www.amazon.de/True-Avicii/dp/B00E95ED32/
  48. ↑ http://cdon.se/musik/avicii/true-24725305/
  49. ↑ http://cdon.no/musikk/avicii/true-24725305
  50. ↑ https://itunes.apple.com/no/album/true/id675749329
  51. ↑ http://www.amazon.fr/True-Avicii/dp/B00E95ED32/
  52. ↑ http://www.amazon.co.uk/True-Avicii/dp/B00E95ED32/
  53. ↑ http://www.play.com/Music/MP3-Download-Album/4-/51469543/0/True/ListingDetails.html?searchstring=avicii+true&searchsource=0&searchtype=allproducts&urlrefer=search
  54. ↑ http://www.amazon.com/True-Avicii/dp/B00E95ED32/
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