The Paragon

Coordinates: 1°18′13.72″N 103°50′07.70″E / 1.3038111°N 103.8354722°E / 1.3038111; 103.8354722

Paragon

New Paragon Facade taken in 2010
Location	290 Orchard Road, Singapore 238859
Opening date	1998
Management	SPH Retail Property Management Services
Owner	Orchard 290 Ltd
No. of stores and services	196
No. of anchor tenants	4
Total retail floor area	483,000 square feet (44,900 m2) (retail) 222,000 square feet (20,600 m2) (tower)
No. of floors	7 (retail) 14 (medical)
Website	Paragon

Paragon (Chinese: 百利宫) is an upmarket^[1] shopping centre on Orchard Road, Singapore.^[2]

The 18-storey shopping centre was designed by Kumpulan Senireka Sendirian Berhad, a Malaysian architectural firm.^[3] It was redeveloped in the late 1990s, transforming it into a modern glass-covered building. It has been described as “posh and sleek”.^[4]

In January 2008 Paragon embarked on a $82 million facelift which included a $37 million land premium ^[5] to expand her commercial space which saw the addition of three more floors of office and medical space as well as new retails stores.

Led by the architecture firm DP Architects, the makeover was completed in Dec 2008. Paragon emerged with a contemporary facade.

The renovation was also in step with the URA's call to building owners to create more interesting and unique building facades to enhance the vibrancy of Orchard Road.^[6]

Stores

With over 200 shops on six floors devoted to fashion, dining, lifestyle, fitness, health and beauty, Paragon has gained the reputation for being along Orchard Road.

One of Paragon’s features is its cluster of international brand flagship stores. These include high fashion labels Tod's, Prada, Miu Miu, Jimmy Choo, Anteprima, Dunhill, Etro, Ermenegildo Zegna and Burberry. Gucci opened its flagship store with five storeys of shopfront presence on the facade in Feb 2010.^[7] Complementing fashion are accessories that include watches, pens and jewellery retailers such as Yafriro, Cortina Watch, Mondial, Mont Blanc, Larry Jewelry, and Loang and Noi, among others, as well as crystal specialists Daum, Lladro and Liuligongfang.

Paragon’s anchor tenants: Metro hosts its only outlet along Orchard Road at Paragon, while Toys "R" Us, Marks & Spencer and Paragon Market Place also have a presence.

There are several restaurants in the shopping centre, ranging from the moderately priced Thai Express to high-end Imperial Treasure Super Peking Duck Restaurant.^[4]

Paragon Medical

Paragon also houses a 14-storey medical and office tower atop the Paragon shopping podium.

Location and accessibility

Paragon is located in Orchard Road between the Somerset and Orchard MRT stations.

References

External links

• Official website