The Fader

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The FADER
Frequency Bimonthly
Publisher Andy Cohn
First issue  1998 (1998-month)
Country United States
Based in New York, New York
Language English
Website www.thefader.com
ISSN 1533-5194

The FADER is a New York-based music publication launched in 1998 by Rob Stone and Jon Cohen. The FADER is credited with giving exposure to top artists months ahead of mainstream recognition, including Kanye West, Bon Iver, Outkast, Nicki Minaj, The Strokes, Drake and The White Stripes.

Overview

Founded by Rob Stone and Jon Cohen in 1998, The FADER is an independent Manhattan-based magazine that the New York Times dubbed "the new music-and-fashion bible".[1] The magazine's editorial content focuses on music, style, art and culture.

Led by president and publisher Andy Cohn, The FADER has won multiple awards for its arts coverage and online presence and within the genre of consumer entertainment. Among them were the FOLIO magazine Gold Eddie awards for "Best Consumer Entertainment Magazine" in 2011 [2] and 2008.[3] It was also the first print publication to be released on iTunes.[4] FADER TV won Clicker awards in 2009 and 2010, and the magazine won two OMMA awards for integrated marketing campaigns in 2010 with Nike and Levi's.[citation needed]

The FADER, Inc.

The FADER, Inc. includes The FADER magazine, thefader.com, FADER films, FADER label, FADER TV.

The FADER Fort

The FADER Fort is an invite-only installation at Austin’s South by Southwest (SXSW) at 1101 E. 5th Street. Produced by Lacy Maxwell Productions[5] and founded in 2002, the 4-day party features live performances that have included artists Bone Thugs-n-Harmony, Sleigh Bells, N.E.R.D., Jadakis, Lil B, Major Lazer and Kid Cudi and Neon Indian. Formerly sponsored by Levi’s, the media company announced a partnership with Fiat in January 2011.[6] FADER Fort, FADER Fort NYC is a party produced during the annual CMJ Music Marathon that provides an ‘’airy respite from CMJ’s subterranean scene.’’[7] Theophilus London and Royal Bangs, among others, played the New York City show in 2010.[8]

Awards

2013

  • ASME National Magazine Awards: Finalist for General Excellence in Print[9]
  • FOLIO Magazine Awards: Ozzie Award, Best Black & White Photography[10]

2012

  • ASME National Magazine Awards: Finalist for General Excellence in Editorial[11]
  • FOLIO 40: Publisher Andy Cohn named one of the top 10 most influential “C-level” visionaries in the publishing world[12]

2011

  • FOLIO Awards: Editorial - Best Consumer Entertainment Issue, Gold Winner: "Notorious B.I.G. ICON issue"[13]
  • The OMMA Awards: The FADER FORT by Fiat, Entertainment / Music [14]

2010

  • Best of Clicker Awards: “Best Web Music Show” – FADER TV[15]
  • min Online Editorial & Design Awards: Single Magazine Issue (Consumer)[16]
  • The OMMA Awards: “The Levi’s®/FADER Fort” Entertainment (ExcludingTV & Movies) - Integrated Online Campaigns.[17]
  • The OMMA Awards: “Nike Sportswear + FADER Presents Pitch Perfect” - Apparel, Fashion - Integrated Online Campaigns.[18]

2009

  • Clicker: Best Web Music Show - FADER TV[19]
  • FOLIO Awards: Editorial Best Consumer, Entertainment, Single Article Gold Winner: “David Byrne Icon Cover Story”[20]
  • FOLIO FAME Awards: Best Custom Advertiser Event: Silver Award[21]
  • FOLIO Awards: Design, Best Overall Design, Consumer Silver Winner, May 2009[22]
  • Utne Independent Press Awards: Arts Coverage[23]
  • FOLIO Awards: Best Full Issue, Consumer / Entertainment, Gold Winner: March 2009 Issue[24]
  • FOLIO FAME Awards: Best Customer Advertiser Event, Silver Award[25]

2008

  • FOLIO Awards: Editorial - Folio’s Gold Eddie Award for Best full Issue (March 2008) of a consumer/entertainment magazine[26]
  • FOLIO Awards: Editorial - Folio’s Gold Eddie Award for Best online column/blog for Schnipper’s Slept On (March 4, 2008)[27]
  • FOLIO Awards: Design - Folio’s Silver Ozzie Award for Best Use of Illustration, “Culture Clash” in July 2007 issue[28]
  • Pearl Award: Best Web Publication in the Digital category: F2[29]

2006 – 2001

  • 2005 Advertising Age: 7th Best Magazine Cover of the Year [30]
  • 2002 New York Press End of Year Awards: Best Urban-Lifestyle Magazine

References

  1. ↑ Ben Ratliff (October 30, 2005). "Overcoming the Stereotype of Sexy and Sophisticated". New York Times. 
  2. ↑ Kinsman, Matt (1 November 2011). "2011 Folio: Award Winners Announced". foliomag.com. Retrieved 2013-03-18. 
  3. ↑ "2008 Eddie Awards Winners - Editorial @ FolioMag.com". September 23, 2008. Retrieved 2009-09-28. "Consumer, Entertainment, Full Issue – FADER, March 2008" 
  4. ↑ Erik Sass (June 8, 2006). "Fader Mag To Distribute Issues On iTunes". MediaDailyNews. Retrieved 2009-09-28. "This [the free Fader iTunes download] is the first exclusive sponsorship deal to distribute a magazine on iTunes" 
  5. ↑ "Event Planning and Production - Lacy Maxwell Productions". 2011. Retrieved December 5, 2011. 
  6. ↑ "THE FADER FORT: DRIVERS WANTED". Billboard. January 21, 2011. 
  7. ↑ Ben Sisario (October 22, 2010). "An Airy Respite from CMJ’s Subterranean Scene". New York Times. 
  8. ↑ "Presenting the FADER Fort NYC 2010 Lineup". FADER. October 19, 2010. 
  9. ↑ "National Magazine Awards 2013 Finalists Announced". Magazine.org. Retrieved November 26, 2013. 
  10. ↑ "Eddie & Ozzie Finalists – Awards Ceremony December 5 in NYC". FOLIOAwards.com. Retrieved November 26, 2013. 
  11. ↑ "Winners & Finalists: 2012". Magazine.org. Retrieved November 26, 2013. 
  12. ↑ "The 2012 FOLIO: 40". FOLIOMag.com. Retrieved November 26, 2013. 
  13. ↑ "2011 Folio: Award Winners Announced". Foliomag.com. Retrieved November 22, 2013. 
  14. ↑ "OMMA Awards: 2011 Finalists". Mediapost.com. Retrieved November 22, 2013. 
  15. ↑ "Web Originals Lead Voting for Clicker’s Best of 2010 Awards". Gigaom.com. Retrieved November 22, 2013. 
  16. ↑ "min's Editorial and Design Awards". minonline.com. Retrieved November 22, 2013. 
  17. ↑ "OMMA Awards: 2010 Winners". Mediapost.com. Retrieved November 22, 2013. 
  18. ↑ "OMMA Awards: 2010 Winners". Mediapost.com. Retrieved November 22, 2013. 
  19. ↑ "Clicker Announces Best of 2009 Winners". Gigaom.com. Retrieved November 22, 2013. 
  20. ↑ "2009 FOLIO: Awards Announced". Foliomag.com. Retrieved November 22, 2013. 
  21. ↑ "2009 FOLIO: Awards Announced". Foliomag.com. Retrieved November 22, 2013. 
  22. ↑ "2009 Eddie Award Winners". Foliomag.com. Retrieved November 22, 2013. 
  23. ↑ "The Winners of the 2009 Utne Independent Press Awards". Utne.com. Retrieved November 22, 2013. 
  24. ↑ "2009 FOLIO: Awards Announced". Foliomag.com. Retrieved November 26, 2013. 
  25. ↑ "2009 Fame Awards Finalists Announced!". Retrieved November 26, 2013. 
  26. ↑ "2008 Eddie Award Winners". Foliomag.com. Retrieved November 22, 2013. 
  27. ↑ "2008 Eddie Award Winners". Foliomag.com. Retrieved November 22, 2013. 
  28. ↑ "2008 Ozzie Award Winners". Foliomag.com. Retrieved November 22, 2013. 
  29. ↑ "2008 Pearl Award Winners". CustomContentCouncil.com. Retrieved November 22, 2013. 
  30. ↑ "Best Magazine Covers". AdAge.com. Retrieved November 26, 2013. 

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