ThatPower

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The correct title of this article is #thatPOWER. The substitution or omission of the # is because of technical restrictions.
"#thatPOWER"
Single by will.i.am featuring Justin Bieber
from the album #willpower
Released March 18, 2013
Format
Recorded
Length 4:39
Label
Writer(s)
Producer(s)
  • will.i.am
  • Damien Leroy
will.i.am singles chronology

"Scream & Shout"
(2012)		 "#thatPOWER"
(2013)		 "Crazy Kids"
(2013)

Justin Bieber singles chronology
"All Around the World"
(2013)		 "#thatPOWER"
(2013)		 "Lolly"
(2013)

"#thatPOWER" is a song by American recording artist will.i.am, taken from his fourth studio album, #willpower. The song features Canadian singer Justin Bieber, who wrote the song alongside will.i.am and Damien Leroy (DJ Ammo). The latter two also produced the song. "thatPower" was released in the United States and Canada on March 18, 2013, via Interscope Records, as the third single from the album. The song has since charted in several countries. A special version of the song is used for 2013 NBA Playoffs telecasts on ESPN and ABC.

Background

"#thatPOWER" was released on YouTube on March 15 and on iTunes on March 18.[1] The song made its radio premiere on Capital FM in the United Kingdom on March 15.[2] Will.i.am tweeted the cover art for the song on March 15.[3] The song was recorded on February 20 at Metropolis, when Bieber and will.i.am were in London for the 2013 BRIT Awards.[2] The song was released to American Contemporary radio on March 26, 2013.[citation needed] The single sold 108,000 digital downloads in its first week of release.[4]

Composition

Will described "#thatPOWER" as uptempo.[2] MTV's Jocelyn Vena said the song had "lyrical swagger" and noted how "Bieber brings his sweet vocals to the chorus", with a vibe that "recalls Kanye West's 2010 hit, 'Power'".[5] According to The Hollywood Reporter, the song is dance-club oriented.[1]

Critical reception

Professional ratings
Review scores
Source Rating
Common Sense Media [6]
Daily Star 8/10[7]
Digital Spy [8]
Rolling Stone [9]

"#thatPOWER" received mixed reviews from music critics. E.E. Bradman for Common Sense Media wrote, "This one's all about the club: With its uptempo four-on-the-floor bass and kick assault, repeated choruses, and surging synths, "#thatPOWER" sounds and feels more like a remix than the first iteration of a new song."[6] The Daily Star's John Earls rated it 8 out of 10 and commended Bieber's guest appearance in the song, saying that "it’s worth swiveling your chair around, Voice style, among Will’s predictable rave malarkey...#savedbythebieber."[7] Jody Rosen of Rolling Stone called the song "a wan melody warbled by Bieber over generic 4/4 beats" and gave it two out of five stars, ending his review with "#FAIL."[9]

Music video

On March 21, will.i.am tweeted about how exhausting rehearsals for the video were.[10][11] On March 25, Capital FM reported that will.i.am was seen taking part in the production of parts of the video for the song in Los Angeles.[12] The official video premiered on April 19, 2013.[13] The video was filmed in Japan. An alternate "second screen" music video is available through an unlisted YouTube link when the song is tagged via Shazam. The alternate video does not contain audio and is meant to be viewed alongside the original music video in order to spot the differences between the two.

A special version was shot with National Basketball Association (NBA) players, including LeBron James, Dwyane Wade, Kevin Durant, Dwight Howard, Carmelo Anthony and Chris Paul, to be used as the opening theme introduction for the 2013 NBA Playoffs television broadcasts on ABC and ESPN.[14] The video is also used at various commercial breaks throughout the broadcasts.

Live performances

will.i.am performed the track at Le Grand Journal on April 16, 2013, and it featured his backing dancers.[citation needed] Four days later, he performed the song on The Jonathan Ross Show, doing a similar performance.[citation needed] He performed the song on Dancing with the Stars results show on April 23, 2013 while Justin Bieber's solos played in the background in a video.[citation needed] On May 19, will.i.am and Bieber also performed the song live during the 2013 Billboard Music Awards, in Las Vegas.

Cover versions

A funk and soul-infused version of "#thatPOWER" was arranged, recorded and performed by Judith Hill, on the television singing competition show The Voice. The performance was held on May 27, 2013, and was broadcast live on NBC.[15] The studio-recorded version was digitally released during the same period.

Track listing

Digital download[16]
  1. "#thatPOWER" (featuring Justin Bieber) – 4:39
CD single[17]
  1. "#thatPOWER" (featuring Justin Bieber) (Radio Edit) – 4:01
  2. "#thatPOWER" (Instrumental) – 4:39

Charts and certifications

Weekly charts

Chart (2013) Peak
position
scope="row"Australia (ARIA)[ 1] 6
scope="row"Austria (Ö3 Austria Top 40)[ 1] 13
scope="row"Belgium (Ultratop 50 Flanders)[ 1] 15
scope="row"Belgium (Ultratop 50 Wallonia)[ 1] 9
Brazil (Billboard Brasil Hot 100)[18] 78
Brazil Hot Pop Songs[18] 22
scope="row"Canada (Canadian Hot 100)[ 1] 6
scope="row"Czech Republic (IFPI)[ 1] 32
scope="row"Denmark (Tracklisten)[ 1] 19
scope="row" Finland (Suomen virallinen lista)[ 1] 13
scope="row"France (SNEP)[ 1] 11
scope="row"Germany (Media Control AG)[ 1] 7
scope="row"Hungary (Dance Top 40)[ 1] 35
scope="row"Hungary (Rádiós Top 40)[ 1] 27
scope="row"Ireland (IRMA)[ 1] 5
scope="row"Israel (Media Forest)[ 1] 10
scope="row"Italy (FIMI)[ 1] 18
scope="row"Netherlands (Dutch Top 40)[ 1] 14
scope="row"New Zealand (Recorded Music NZ)[ 1] 16
scope="row" Norway (VG-lista)[ 1] 4
scope="row"Scotland (Official Charts Company)[ 1] 1
scope="row"Spain (PROMUSICAE)[ 1] 45
scope="row" Sweden (Sverigetopplistan)[ 1] 3
scope="row"Switzerland (Schweizer Hitparade)[ 1] 23
scope="row"UK Singles (Official Charts Company)[ 1] 2
scope="row" UK R&B (Official Charts Company)[ 1] 1
scope="row"US Billboard Hot 100[ 1] 17
scope="row"US Mainstream Top 40 (Billboard)[ 1] 11
scope="row"US Hot Dance Club Songs (Billboard)[ 1] 10
scope="row"US Dance/Electronic Songs (Billboard)[ 1] 3
Venezuela Pop/Rock General (Record Report)[19] 2

Certifications

Region Certification Sales/shipments
Australia (ARIA)[20] Platinum 70,000^
Belgium (BEA)[21] Gold 15,000*
Italy (FIMI)[22] Platinum 30,000*
Mexico (AMPROFON)[23] Platinum 60,000^
New Zealand (RMNZ)[24] Gold 7,500*
United Kingdom (BPI)[25] Silver 200,000^
United States (RIAA)[26] Platinum 1,018,369[27]

*sales figures based on certification alone
^shipments figures based on certification alone

Year-end charts

Chart (2013) Position
Canada (Canadian Hot 100)[28] 67
US Billboard Hot 100[29] 95

Release history

Region Date Format Label
Canada[30] March 18, 2013 Digital download Universal Music
United States[16] Interscope Records
United States[31] March 26, 2013 Mainstream and rhythmic radio
Germany[32] March 29, 2013 Digital download Universal Music
United Kingdom[33][34] April 3, 2013 Mainstream radio Polydor Records
April 14, 2013 Digital download
Germany[35] April 26, 2013 CD single Universal Music

References

  1. ↑ 1.0 1.1 Brandle, Lars (2013-03-18). "Justin Bieber, Will.i.am Collab '#THATPOWER' Hits the Web". Hollywood Reporter. Retrieved 2013-03-18. 
  2. ↑ 2.0 2.1 2.2 "Will.i.am Premieres New Song '#ThatPower' Featuring Justin Bieber On Capital FM". Capital FM. 2013-03-15. Retrieved 2013-03-19. 
  3. ↑ will.i.am (2013-03-15). "@iamwill status". Twitter. Retrieved 2013-03-19. 
  4. ↑ Caulfield, Keith (2013-03-26). "Justin Timberlake Debuts At No. 1 On Billboard 200, Earns Third-Largest Digital Week Ever". Hollywood Reporter. Retrieved 2013-04-12. 
  5. ↑ Vena, Jocelyn (2013-03-15). "Justin Bieber, will.i.am's '#thatpower' Comes 'Alive' With New Track". MTV. Retrieved 2013-03-19. 
  6. ↑ 6.0 6.1 Bradman, E. ""#thatPower" (CD Single)". Common Sense Media. Retrieved 30 April 2013. 
  7. ↑ 7.0 7.1 Earls, John. "WILL.I.AM: #THATPOWER - SINGLE REVIEW". Daily Star. Retrieved 30 April 2013. 
  8. ↑ Copsey, Robert (April 16, 2013). will.i.am ft. Justin Bieber: '#thatPOWER' - Single review. Digital Spy. Retrieved November 24, 2013.
  9. ↑ 9.0 9.1 Rosen, Jody. "Will.i.am feat. Justin Bieber". Rolling Stone. Retrieved 30 April 2013. 
  10. ↑ "Will.i.am Teases '#ThatPower' Music Video: "The World Isn't Ready"". Capital FM. 2013-03-21. Retrieved 2013-04-12. 
  11. ↑ Will.i.am (2013-03-21). "@iamwill status update". Twitter. Retrieved 2013-04-12. 
  12. ↑ "Will.i.am Spotted Shooting '#ThatPower' Music Video In Los Angeles". Capital FM. 2013-03-25. Retrieved 2013-04-12. 
  13. ↑ Grossberg, Josh (2013-04-19). "News/ Will.i.am and Justin Bieber's "#That Power" Video Hits the Web—Watch Now". E!. Retrieved 2013-04-20. 
  14. ↑ Cafardo, Ben (2013-04-18). "NBA Playoffs to Exclusively Tip Off on ABC & ESPN". ESPNMediaZone.com. Retrieved 2013-04-28. 
  15. ↑ "The Voice Recap". Rolling Stone magazine. May 29, 2013. 
  16. ↑ 16.0 16.1 "#thatPOWER (feat. Justin Bieber) - Single". iTunes US. Apple inc. Retrieved 19 March 2013. 
  17. ↑ That Power (feat. Justin Bieber) (2-Track): Amazon.de: Musik
  18. ↑ 18.0 18.1 BPP, ed. (September 2013). "Billboard Brasil Hot 100 Airplay". Billboard Brasil (44): 88. 
  19. ↑ "Record Report - Pop/Rock General". Record Report (in Spanish). R.R. Digital C.A. July 6, 2013. Archived from the original on July 4, 2012. 
  20. ↑ "ARIA Charts – Accreditations – 2013 Singles". Australian Recording Industry Association. 
  21. ↑ "Ultratop − Goud en Platina – 2014" (in Dutch). Ultratop & Hung Medien / hitparade.ch. 
  22. ↑ "Italian single certifications – will.i.am feat. Justin Bieber – #thatPOWER" (in Italian). Federation of the Italian Music Industry.  Select Online in the field Scegli la sezione. Select Week -- and Year ----. Enter will.i.am feat. Justin Bieber in the field Artista. Click Avvia la ricerca
  23. ↑ "Certificaciones –" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved January 11, 2014. 
  24. ↑ "NZ Top 40 Singles Chart". RIANZ. Retrieved May 27, 2013. 
  25. ↑ "British single certifications – will.i.am feat. Justin Bieber – #thatPOWER". British Phonographic Industry.  Enter #thatPOWER in the field Search. Select Title in the field Search by. Select single in the field By Format. Click Go
  26. ↑ "American single certifications – will.i.am feat. Justin Bieber – ThatPower". Recording Industry Association of America.  If necessary, click Advanced, then click Format, then select Single, then click SEARCH
  27. ↑ "Week Week Ending May 12, 2013. Songs: #Letdown". Chart Watch. Yahoo Music. 2013-05-15. Retrieved 2013-05-16. 
  28. ↑ "Best of 2013: Canadian Hot 100". publisher=Prometheus Gobal Media. Retrieved December 13, 2013. 
  29. ↑ "Best of 2013 – Hot 100 Songs". Billboard.com. Retrieved 2013-12-13. 
  30. ↑ #ThatPower feat. Justin Bieber
  31. ↑ FMQB: Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News and more!
  32. ↑ Justin Bieber, Will.I.Am - #thatPOWER - Download als MP3, WAV Titel - Musicload
  33. ↑ BBC Radio 1 Playlist for 3 April 2013
  34. ↑ Singles Release Diary - Music - Digital Spy
  35. ↑ That Power (feat. Justin Bieber) (2-Track): Amazon.de: Musik

External links

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